Samsung Electronics held its first ever AI media forum, Salon d’AI, in Paris, France on 11 July (local time). (Image courtesy of Samsung Electronics)
SEOUL, July 13 (Korea Bizwire) – South Korean consumers show the highest enthusiasm for using artificial intelligence (AI) technology on mobile devices, according to a study released by Samsung Electronics on July 11.
The findings were unveiled at the “Salon de AI,” a Galaxy AI media forum held in Paris, following the company’s Galaxy product launch event the previous day.
The research, conducted by Goldsmiths, University of London, surveyed 5,000 people across five countries: South Korea, the United States, the United Kingdom, Germany, and France.
When asked about their willingness to use mobile AI, 76% of Korean respondents answered affirmatively, significantly higher than the five-country average of 52%.
The study also revealed that frequent users of mobile AI were 1.4 times more likely to report a higher quality of life compared to non-users.
Chris Brauer from Goldsmiths’ Institute of Management Studies, who led the research, noted a shift in perception. “In the past, most people thought of AI as performing simple, one-dimensional tasks like recommending songs or correcting spelling. Now, they’re beginning to discover its potential to assist in all aspects of human life, including self-improvement, health, productivity, and creativity,” he said.
Kim Dae-hyun, Executive Vice President and Head of Samsung Research’s Global AI Center, added, “AI is no longer just a ‘nice-to-have’ feature. It’s becoming an essential element that brings about real changes in users’ daily lives.”
At the forum, Samsung emphasized its open collaboration with partners like Google and Qualcomm to drive mobile AI innovation.
Don McGuire, Senior Vice President and Chief Marketing Officer at Qualcomm, highlighted the company’s partnership with Samsung in developing on-device AI, enabling users to experience AI quickly without concerns about personal data leaks.
Speaking about Google’s collaboration with Samsung, Jenny Blackburn, Vice President of UX for Google’s Gemini, mentiondc the integration of the ‘Circle to Search’ feature in the Galaxy S24, a first in the industry.
Lucia Russo, an AI economist from the OECD’s Digital Economy Policy Division, addressed the current state of AI regulation. “We’re in a period where countries are establishing regulations in response to AI technology advancements. Governments, global institutions, and the tech industry are collaborating to ensure AI remains human-centric and safe,” she said.
Visitors look at Samsung Electronics’ new products at the company’s unveiling event in Paris, France. (Image courtesy of Samsung Elecs)
Ashley Song (ashley@koreabizwire.com)
