This week's #ICYMI is out, and it's a good one. If you need to know about the Chinese 'national trend', why Billy Joel is a TikTok icon, or to reassure yourself that not all masculinity is toxic, we have you covered. Jump in! (For links or more info, drop us a DM).
About us
Attention is the new currency, and it’s scarce. It’s not enough to be good at what you do. In today’s world, you need to stand out. If you’re not better, smarter and quicker than your competitors, you might as well go home. You need to know who you are, what you are and why you exist. And have the confidence to live up to it. We call it having an Edge. An Edge can be born from lots of things. A killer product. A sense of purpose. A place in culture. An attitude. An aesthetic. Which is why we don’t just help brands make ads (although we do do that). We also create brands from scratch, and hone existing brands. We develop products, services and experiences. We even work with startups (and sometimes launch our own). If you work for a business in need of an Edge, give us a call. We'll help you find one.
- Website
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http://www.edge.agency
External link for Edge – Creative, Content and Connections
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Surry Hills, NSW
- Type
- Privately Held
- Founded
- 2003
- Specialties
- Integrated advertising, Creative advertising, Retail advertising, Content marketing, Content strategy, Brand strategy, Engagement strategy, Social media, Brand storytelling, Custom publishing, Editorial services, and Advertising sales
Locations
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Primary
Get directions
Level 2
10-14 Waterloo Street
Surry Hills, NSW 2010, AU
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Get directions
Level 1
103 Lonsdale Street
Melbourne, VIC 3000, AU
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Get directions
Employees at Edge – Creative, Content and Connections
Updates
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Our Executive Planning Director Richard Parker will be part of a panel put together by Communication and Public Relations Australia to discuss the ways earned-first agencies could—and should—be applying strategic thinking to client problems. Tomorrow at 12: registration details below.
Sharp strategy and insights are critical to delivering best practice earned-first strategies for clients today, and tomorrow. But what is meant by ‘best practice’ strategy capability for earned first agencies? And how can we best add strategic capability that suits earned first? Join our Agency Leaders SIG next Thursday 27 June to explore how to deliver powerful, value-adding strategic capability for clients with an outstanding panel of leading strategists led by Chris Savage: ❇️ Ryan Sproull - Director, Triple Great Strategy ❇️ Laura Agricola-Moss - Strategy Director, Keep Left ❇️ Phil Pickering - Head of Strategy, Havas Host ❇️ Richard Parker - Executive Planning Director and Partner, Edge – Creative, Content and Connections REGISTER NOW: https://bit.ly/45wBNrq 📅 Thursday 27 June 🕒 12:00 - 1:00pm AEST 📍 Online via Zoom #CPRAwebinar #AgencyLeaderSIG #strategy #earnedfirst #agencylife #communication #publicrelations
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#ICYMI a bunch of lovely stuff has been happening in the world of trends and subcultures over the past couple of weeks, including... 💿 cool stuff for noughties kids! | 🖕 be more brat! | 🏍️ embrace your inner rebel! PLUS stuff on 🦻🔊 and 💰 and 🚗. Give it a swipe if you'd like your interest to be piqued and your thoughts to be provoked. (For links or more info, drop us a DM).
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We are hiring! Looking for an awesome new Edgemite to join the account management - to manage and grow a mix of accounts across F&B and financial services. You need to know and love content, but have the ability to stretch into brand advertising and digital experience projects. Is that you or do you know someone who fits the bill? We'd love to hear from you. Check the role out here! https://lnkd.in/g8jMmEJp
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The last couple of weeks have yielded an embarrassment of riches when it comes to little nuggets of #cultural goodness, so issue 15 of #ICYMI is a cracker. We almost had enough material for two issues! So, please swipe left for... 💃 Barbie! 🕺 Vibrant blokes! 🤫 Shhh! And 👆 📧 📴 more! (For links or more info, drop us a DM).
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We love fishing the cultural pond for these little nuggets: hopefully they inspire you as much as collecting and writing about them inspires us! So, please delve into #ICYMI issue 14 for... 🎓 Graduation speeches 🪣 Slop! 🪖 Gaming! And 🪑 👗 🤷♀️ more! (For links or more info, drop us a DM).
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We most cordially invite you to peek under the covers of #ICYMI issue 13. Here you will find oddities and insights to power your inspiration! Swipe if you like the sound of... 🥙 Subsidised kebabs! 👗 Thrift! 🇰🇷 K-culture! And 📖 🛏️ ☕️ more! (For links or more info, drop us a DM).
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Welcome to #ICYMI (In Case You Missed It) issue 12 – where the weird meets the wonderful and the goofy meets the genuine. Swipe for the skinny on... 🏝️ Wholesome holidays! 👖 Soiled pants! 🖕 Sticking it to the man! And 👞🦌🥤 more! (For links or more info, drop us a DM).
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Fantastic to get recognition at the AAAAs for this campaign we worked on with the team at Nulon Products Australia Pty Ltd – 🙌🏻 to our awesome client Tom Murray and the rest of the Nulon team for the opportunity. Ad industry awards are great, but being recognised within our clients' industries is 👌🏻
The team at Nulon are excited to announce that, at this year's Australian Automotive Aftermarket Awards, we won the 2024 Terry Mahoney Excellence in Marketing Award for our APEX Marketing Campaign. Watch our APEX video here: https://lnkd.in/gn3Bth2f #Nulon #NulonApex #APEX #AustralianAutomotiveAftermarketAwards #TerryMahoneyAwards
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#ICYMI (In Case You Missed It) issue 11 is here! And – you guessed it – it's full of intriguing, delightful and downright shocking content that'll blow your socks off (or at least raise an eyebrow) Get into it if you're into... 👉 Being friends with pop stars 👉 Supermarket fashion 👉 Sharing your most shameful experiences in public (For links or more info, drop us a DM)