▪ ESG ▪ An iconic brand, a legendary event, a unique opportunity. 👉 Since June 29, and running for six weeks, the Jordan brand (Nike) has taken over our La Passerelle Néo Barbès project in Paris (formerly Tati stores) to launch "District 23," their sports and cultural program. Revamped by the visionary Youssouf Fofana (a frequent Jordan Brand collaborator and founder of Maison Château Rouge) in 2022, our project is once again stealing the spotlight in the fashion world. 🙌 🏅 Leveraging the buzz of the Paris 2024 Olympic and Paralympic Games, this initiative connects the "Ville Lumière" with the global stage, offering young people free access to sports and cultural facilities under one roof. Where culture meets sport, a temporary community emerges across 1500 m2 of play space. 🏢Entirely redesigned by Jordan, District 23 features exhibitions, a library, a café, a souvenir shop showcasing local artists, workshops in sewing, painting, and design. 💬"This entire project is dedicated to the youth of this neighbourhood and similar communities worldwide," says Youssouf Fofana. "My hope was that by amplifying the 18th arrondissement to the world, we could elevate the community members' collective pursuit to change the narrative and empower them to create a new legacy for future generations." 🏀Find out more about District 23 > https://lnkd.in/eunbrh_f 🔗 More info about La Passerelle Néo Barbès project > https://lnkd.in/ef6aFh26 #forcitiesforpeople #Immobel #realestate #forsport #forculture #forpeople #forParis 📸 Samir Bouadla & YARD
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