Lightfarm Studios

2023 was truly a special year for us. ✨ We're thrilled to announce that Lightfarm is the top-ranked film production company, according to Meio & Mensagem! This is Brazil's premier source for communication market news, releasing an annual ranking of the most awarded national (or Brazil-based) studios, considering 12 major international festivals. This result was only possible thanks to our amazing team, who used and abused creativity to craft memorable works. 💙 We also congratulate Jamute for continuing to make history and earning awards for their fantastic work. 🙌 To learn more about our award-winning film, The Bridge, visit: https://lnkd.in/dm78ssVQ. PT 2023 realmente foi um ano especial para nós. ✨ É uma felicidade anunciar que a Lightfarm é líder no ranking de produtora de filmes mais premiadas do Meio & Mensagem! Esse é o maior veículo brasileiro sobre o mercado de comunicação e anualmente divulga um ranking com os estúdios nacionais (ou instalados no Brasil) mais premiados, levando em conta 12 grandes festivais internacionais. Esse resultado só foi possível devido ao nosso time incrível, que usou e abusou da criatividade para criar trabalhos memoráveis. 💙 Parabenizamos também a Jamute que segue fazendo história e conquistando prêmios pelo trabalho fantástico que faz. 🙌 Para conferir mais sobre nosso premiado The Bridge, acesse: https://lnkd.in/dm78ssVQ

We collaborated closely with the #Magalu team and utilized the best #technology available, so Lu could go into various platforms. Well, now, she is enjoying her life! 😎 The #NewLuVersion snapped a great photo with Antonio Banderas, who was in Brazil to launch his perfume. ✨ Thanks to Magazine Luiza for trusting and partnering with our team. 🩵

Months of hard work from our team went into evolving and #updating our beloved Lu. Now, she's more #realistic than ever and ready for new adventures. 🚀 In a historic #partnership, the world's biggest virtual #influencer wants to try a BK! We thank Magazine Luiza and Burger King for trusting our team to make this happen. 🩵 🇧🇷 Foram meses de muito trabalho da nossa equipe para evoluir e #atualizar nossa querida Lu. Agora ela está mais #realista do que nunca e pronta para novas aventuras! 🚀 Pois bem, a estreia da #NovaVersãoDaLu já proporcionou uma parceria histórica, a Lu querendo provar um whopper do #BK! Agradecemos à Magazine Luiza e ao Burger King pela confiança em nosso time para fazer essa parceria histórica acontecer. 🩵

We’ve been so excited and proud to share this with you! 🩵 Audible called on us to help launch its first-ever #global #brand #marketing #campaign. 🌍 The briefing was beautifully simple: explore how listening to Audible immerses us in extraordinary worlds and changes our mood, perceptions, and views — all while engaging in routine daily activities. We created five complex and distinctive key visuals, combining reality with #3D elements, #film and #photography, #video, and #animation. 💡 Attention to the details of this blend of worlds! Come and experience this Audible immersion. 🎧

Being part of such a great project for Audible was an immense pleasure. 🩵 Several different formats and deliveries for different #markets on a #global level. It is certainly one of the campaigns we are most proud of having helped build. Thanks to all Fold7 and #Audible for trusting us in this project. 💡

Now that #Cannes is over, it's time to reflect on the insights and experiences we've gained. The #festival is always a milestone in our industry, where we can discuss the impacts and future of the hot topics that shape our work. As regular attendees at Cannes Lions International Festival of Creativity, we always keep an eye on the moves made by #brands and #agencies and bring those insights back to our team. 💡 As with our people around here, we'd like to share some key takeaways to watch for in this new season of creativity with you! 🐮 - #AI & #CREATIVITY: If last year was about 'what is AI', this year is all about 'how can I use AI?' In the past 12 months, search interest in 'how to use AI' has increased 450% in the U.S. and 350% in the EU. As #AItechnologies improve and come into wider use, your creativity, #strategicthinking, and ability to use these tools will be the difference makers. - #Comedy's comeback: 80% of people are more likely to buy from a #brand again if it uses humor. 72% of people are more likely to choose the brand over the competition. 63% of people will spend more with the brand. Yet, 95% of #business leaders still fear using #humor in their communications. - #TALENT AND #CULTURE: There were multiple calls across #CannesLions stages to mix it up and avoid dull work. That could mean building more diverse #teams and #cultures, hitting refresh on casting, or switching #mindsets. Also, trust and vulnerability are vital for honest collaboration and #commercial success because they benefit your internal culture and your understanding of your #audience and its needs. - #INNOVATION UNWRAPPED: AI is already playing a more significant role in creativity; it was used in 12% of all entries submitted this year. But, while some of the innovations we saw at the Festival were AI-based, they were still human-inspired. The Festival highlighted that innovation isn't always tech-based. #Health & #Wellness Lions Gold winner Buckaroo Footwear created 'Fit My Feet' kits to customize flip-flops for people with clubfoot, distributing them through India's street cobblers and planning to scale nationwide. The insights and information were sourced from the official award website. To read more, visit: info.canneslions.com.

As we’ve said before, #ANIMATION CAN BE THE BEST CHOICE FOR YOUR #HEALTH AD! 💡 Do you need to explain and illustrate a complex concept? To discuss "bad #cholesterol," we turned LDL-C into characters that must be fought. Using a model developed by #ThomasDayspring, a.k.a. Dr. Lipid, these characters help make understanding cholesterol issues easier. 🥼 Animation makes communicating complex health topics easier and makes the information more engaging and memorable for the #audience. Therefore, considering animation for your #healthcampaigns can be a significant advantage in educating and raising #awareness about important issues like cholesterol. 🧬

That's so amazing! It was a real pleasure to work along with Ogilvy Health UK and with you, John McPartland, on this unique project. 🩵 It was such an important journey to include and involve an artist on the autism spectrum and ensure that the illustrations genuinely reflect the experiences of individuals with autism for Autistica. It's a project that makes us very proud to be part of. Thanks for the opportunity, and congratulations to us all on the #shortlist!

Um evento para mostrar que ela está mais real do nunca! ✨ Ontem participamos da festa de lançamento da #NovaVersãoDaLu, a versão atualizada da nossa querida Lu, do Magazine Luiza. Foi um momento especial para nosso time que dedicou muita técnica e criatividade nessa atualização da personagem, que agora é produzida na #UnrealEngine de forma muito mais #realista e versátil, como a maior #influencer virtual do Brasil merece. 💡 Agradecemos à Magazine Luiza pelo convite e pela confiança em nosso trabalho. 🩵

Agora, ninguém segura ela! 🩵 Inovação sempre combinou com a Magazine Luiza. Quando nos procuraram para ajudar a evoluir e atualizar a Lu para a #NovaVersãoDaLu, já nos preparamos porque sabíamos ia ser épico! 💥 No processo inteiro, nos dedicamos a cada detalhe para garantir que esse ‘glow up’ mantivesse a essência da Lu. Fizemos um estudo profundo junto à equipe da Magalu e usamos a melhor tecnologia que temos no mercado para garantir um resultado incrível. E o que isso significa? Que agora a Lu pode ir para diversas plataformas, como games e lives, sendo capaz até de fazer palestras! 🎤 Agradecemos ao nosso time pela dedicação e à #Magalu pela confiança! ✨