Broadsign

🔌⚡What part does static out-of-home play in a digital-focused world? Our Product Marketing Manager, Catherine Lee explores this subject in this article for Sign Media Canada. Turns out #StaticOOH isn't going anywhere anytime soon. Read the article to see what gives this medium its staying power. 👇

🚌 🚈 According to the American Public Transportation Association, transit ridership has grown this year, recovering to nearly 80% of its pre-pandemic levels. For marketers, this comeback means there's an increased opportunity to reach public transit riders, who are often a diverse, dynamic, and captive audience. Our latest article looks at why transit #OOH continues to be a wise choice for marketers looking to reach audiences. Next stop, our blog 👇

🚀 Join us for an expert perspective into the world of out-of-home. In our first video from last month's DPAA Canada Summit, we had the pleasure of speaking with DPAA President and CEO Barry Frey. In a conversation with Broadsign's Content Marketing Manager Kayla Caticchio, Barry shares his expert insights on the evolving role of #OOH in omnichannel campaigns, the rise of retail media, and the incredible strides in women's empowerment within the industry. Tune in👇 #OOH #AskTheExperts #WomensEmpowerment

⛳ The Broadsign team had a great time out on the links for the annual AdClub of Toronto Golf Day event last week, teeing off and networking with our fellow Canadian advertising and media professionals under sunny skies. Check out some of the highlights from the day's events—and don't our sponsored golf carts look snazzy? We're already looking forward to improving our scorecard at next year's event!

🔎 There’s no better time than the present to consider #OOH as part of your larger omnichannel budget. Swipe through for our top 3️⃣ reasons why you should consider the advantages of this advertising medium. Want more insights? Check out Adam Kahansky's latest for The Drum, where he explores each of these three advantages more in-depth 👉 https://lnkd.in/e8W8ZQUD

💡 For illumin's blog, Broadsign's Content Marketing Manager Kayla Caticchio looks at some of the reasons why integrating #DOOH into your omnichannel media mix is a strategic move that can elevate your advertising efforts to new heights. Give it a read 👇

🏌️ We've been working on our swings... This Thursday, Broadsign is excited to be a sponsor of the AdClub of Toronto's Golf Day 2024. The event is taking place at the Lionheads Golf Club & Conference Centre in Brampton. Not only will you spot our Broadsign-branded golf carts zipping across the course, but we’re also sponsoring two holes. Plus, we'll be serving up refreshing ice cream to help the golfers beat the heat. If you haven't secured your spot yet, get your tickets now 👉 https://lnkd.in/g6QnDQas

✨ Exciting news! The final two modules of doohx's specialist mini-certification, Static #OOH, are live! Modules 4 and 5 explore the latest advancements in planning and production and the lasting benefits, strengths, and top examples of successful Static #OOH campaigns. Following completion of these modules, students will receive their full certification in Static hashtag #OOH. More info here 👉  https://lnkd.in/drMcyF26

🚗 Leading automotive dealership network Retail Renault Group wanted to promote its new showroom in Paris, the first of many across the globe. To do this, the brand worked with OMD Worldwide agency, Google Marketing Platform DV360 DSP, and Broadsign to run digital #OOH ads across France for five weeks, capturing more than 1.7 million impressions of valuable impressions. Swipe through the slides to see more campaign details 👇

🍪 With third-party cookies disappearing, guest author Dayna Lang, Content Writer at illumin, shares how to use first-party data for stronger targeting strategies in a post-cookie world on our blog 👇