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14 B2B Marketing Use Cases Real World Examples 🖤 I've collected 14 B2B Marketing use cases from CEOs, Founders, Industry Professionals and, of course, from B2B Marketing Managers. Here's a glance at what the article covers the following: - Leverage User Reviews in ORM by Joe Kevens - Forge Strategic Partnerships by Maria Harutyunyan - Utilize Review Sites by Trevor Ewen - Become a Data Source for Industry by ashley woodyatt - Collaborate with Industry Influencers by Casey Preston - Leverage LinkedIn for Organic Growth by Matt Parkin, CAPM® - Trade Shows and Channel Partnerships by Rafael Sarim Oezdemir - Content Marketing and SEO Strategy by Dana Madlem - Utilize Brand Ambassadors by Maegan Griffin - Host Thought Leadership Webinars by Roy Lau - Harness Social Media Power by Himanshu Sharma - Embrace Content Marketing by George Tod - Integrate Online and Offline Marketing by Saikat Ghosh - Account-Based Marketing Approach Here's the link to all stories: https://lnkd.in/dTdEbRh8 #b2bmarketing #marketing #contentmarketing #strategy #linkedin +++++++++++ Hi, I am Stephan 👋 If you want to learn B2B Marketing, + follow me and ring the bell 🔔 on my profile or + follow #b2bmarketingworld + follow B2B Marketing World +++++++++++

Unsure whether to create original content, re-share posts or engage in the comments? Today we'll dive into the value of doing all three to maximize the results of your content strategy here on LinkedIn.

Congratulations to Ivey alumni Matt Parkin, CAPM®, HBA '22, and Alykhan Kara, HBA '22, for being named FoundersBeta Top 30 Emerging Leaders Under 30! 🎉 Read more about them and their entrepreneurial journey: https://lnkd.in/gnzvtDtt #IveyBusiness #IveyAlumni #IveyHBA

Next on Top 30 under 30 is Matt Parkin, CAPM® from MWM Consulting. Describe what you do in less than 140 characters. I help entrepreneurs and executives tell their stories to grow their personal brands on LinkedIn. What was the inspiration for your career route? A common thread in my life so far has been empowering other people to reach their full potential. From tutoring to coaching, teaching, consulting, mentoring, ghostwriting, and selling, I’ve been able to further my personal development while helping others with theirs. The concept of a portfolio career sparked my interest a few years ago, so I’m scratching my entrepreneurial itch working full-time at a startup while building my 4th venture on the side and mentoring other entrepreneurs.

95% of buyers are not looking to actively make a purchase. So while that remaining 5% is still an essential portion to sell to, what can we do to stay top of mind for the majority? Let’s jump in! 

Thanks to Ricklyn for having our Founder Matt on So You Want To Work In HR? the Podcast to share tips on the importance of personal branding for HR leaders and how to overcome imposter syndrome.

When you think of marketing, many turn to social media content creation. However, several other social media tactics can help grow your small business presence. Our founder Matt discusses leveraging LinkedIn comments in this article by 'Small Business Currents.' Check it out here: https://lnkd.in/gjtjGA2M #marketing #socialmedia #LinkedIn #commenting

Generating ideas for LinkedIn posts doesn't have to be hard. Today's framework gives you reflection questions to ideate 25 post ideas.

Posting on LinkedIn can be daunting, but who said commenting couldn't provide just as much value? Commenting on LinkedIn posts has emerged as an essential tool for networking, showcasing expertise, and increasing visibility. Check out our blog for a comprehensive guide to commenting, including what to say, where to say it, and how often. https://lnkd.in/gfSTvPdH #LinkedIn #Commenting #Networking #PersonalBranding

Did you know that LinkedIn pages posting weekly have 5.6x more followers than those that post monthly? If you're not sold on using LinkedIn to generate leads, dive into our newsletter to learn why you're missing out.