Acoustic

🗓️ In two weeks, we’re partnering with MarketingProfs to discuss what you can do to make your email marketing campaigns stand out in crowded inboxes. You’ll hear from our VP of Product, Darryl Bolduc, as well as our Associate Account Director, Christy Lee McCray, as they give practical tips to help you drive results through email. The session will cover: ✅ How to make every section of your email count ✅ Ways to boost your KPIs ✅ Strategies for incorporating AI to optimize your processes Save your seat today: https://lnkd.in/dcq9VGxi #MarketingStrategy #EmailMarketing #BestPractices

💻 Customers today expect a more personalized marketing experience, but often, marketing teams lack the technology needed to keep up. Brands need a marketing technology framework that offers speed and simplicity, with features like: ✔️ Data accessibility ✔️ Integrations ✔️ Behavioral insights ✔️ Personalization ✔️ QA and reporting ✔️ Training But when your MarTech isn’t meeting your expectations, how do you find a new solution, and what does the process look like when you’re ready to switch? For answers to these questions and more, read our latest blog post via the link in the comments. #Marketing #MarketingStrategy #MarTech

Google’s uncertainty about third-party cookies may leave you with a crumbling marketing strategy. Start using first-party data today with Acoustic Connect. 🔗 Link in comments. #Google #DigitalMarketing #Data

🚨 Despite several delays, Google is no longer deprecating third-party cookies. So how does this latest shift from the tech giant impact your brand? In this article from CMSWire, our CMO Scott Opiela shares why brands must invest in first- and zero-party data rather than relying on unpredictable third-party sources like Google.👇 Read the article to learn how your brand can create a reliable data strategy that strengthens your customer relationships and sets you up for long-term success: https://lnkd.in/ePW2cU2F #Google #CookieDeprecation #DataStrategy

💡 Did you know real-time data can provide a competitive advantage? Quadrant Knowledge Solutions Analyst Richa Choubey attended our recent webinar on the topic and wrote an insightful blog post on the power of real-time data. Check out Richa's article for a recap of the discussion led by our EVP of Engineering, John Riewerts, and VP of Product, Darryl Bolduc. You'll also learn more about the real-time customer data management capabilities available in Acoustic Connect. 🚀 Learn more here: https://lnkd.in/eXc9dsbH #Data #CustomerData #MarketingStrategy

📣 We’re proud to share that Acoustic Connect has been named a Leader in the Q2 2024 Quadrant Knowledge Solutions SPARK Matrix™ for Mobile Engagement Automation. After extensive evaluation against competitors, our platform has been recognized as #1 in Technology Excellence! 🏆 Acoustic Connect was distinguished for its strengths in intent-based marketing automation, real-time device location streaming, and dynamic interactions — all of which help marketers create meaningful connections with customers. 🤝 Check out the full report to see how we stack up: https://lnkd.in/eibi4SBy #MarketingStrategy #MobileMarketing #MarketingAutomation

💥 In case you missed it, our CEO Mark Cattini spoke with B&T about the importance of capturing and acting on real-time behavioral data to better segment customers and create hyper-personalized experiences. Mark also dives into how Acoustic Connect enables marketers to understand their customers on a deeper level by going beyond traditional metrics like click rates or page views to uncover the intent behind customers' interactions with a brand. 💡If you know why someone takes an action (or doesn't), you have a much better chance at engaging them effectively in the future. Read the article to learn how to gain more from your customer data: https://lnkd.in/d4bziD2G #CEO #Marketing #Personalization

🤩 This AI Appreciation Day, learn how to use AI within your email campaigns to quickly analyze vast amounts of customer and subscriber data, optimize your subject lines and CTAs, help you predict your audience's preferences to encourage future engagement, and much more. Research finds that 96% of companies that use AI report it having a positive impact on their email marketing performance. So what are you waiting for? Download our ebook with MarketingProfs to learn how to make the most of AI — and check out the comments for ✨bonus content✨! https://lnkd.in/ekjStMk4 #AIAppreciationDay #AI #Marketing

🤝 At Acoustic, we prioritize building partnerships with our customers, and part of that is supporting you throughout your full journey with us. That's why we created Acoustic Academy — an exclusive hub of free training opportunities and access to subject matter experts from across our team. 💡 In this blog post from our Sr. Manager of Enablement, Rainu Climaco, learn how to build your skills with us today: https://lnkd.in/e35iqqsJ #Marketing #MarTech #Training

✨ In a conversation with Forbes, our Director of Marketing Strategy, Jessica Mok, explains how brands must activate first-party behavioral data to effectively connect with their customers and future-proof their marketing strategies. 🚀 Yet based on the results of Acoustic's recently commissioned study conducted by Forrester Consulting, marketers are struggling to make the most of first-party data, leading to missed opportunities for customer engagement, retention, and ROI. Check out the article to learn more about the potential your brand can unlock by leveraging real-time behavioral data. 🔥 With an effective strategy in place, you can personalize customer experiences, understand your audience on an individual level, and ensure you comply with privacy laws and expectations. Dive in here: https://lnkd.in/eZ65CwS9 #Personalization #CX #MarketingStrategy