DYNAFIT

Last week, we had our first official get-together in our new office-home! We kicked off the day with inspiring sessions about our business and brand, followed by a tour of the headquarters to get a first glimpse of our soon-to-be workspace. Seeing our office from the inside for the first time gave us a huge boost of energy and motivation. Overall, the move marks an important milestone, and we're more than excited to start the relocation in the coming weeks. #speedup #newoffice #teammotivation #workenvironment #brandbuilding #companyinsights

The countdown is on! Only a couple of weeks left until we move into the DYNAFIT SPEED FACTORY, our new headquarter. The final preparations are on and we can‘t wait for the new work environment close to the mountains. #companyupdate #newoffice #officedesign #workenvironment #headquarter

Our Contribute Report 2023 is here! The report is packed with lots of insights, highlights and concrete actions we are taking towards a greener future. As part of the Oberalp Group we believe that only through collaboration that we can drive change – and we will drive change! ⬇️ Check out the report below! #speedup #sustainability #greenfuture #sustainablefuture #greeninitiatives #environmentalresponsibility

Last week we had the amazing opportunity to join the first "open house by bayern design GmbH" at our creative lead agency stilbezirk. At the open house the experts of stilbezirk presented valuable insights on Transformational Branding, AI-powered brand communication and strategies for fostering effective collaboration. So, thanks for having us, it was a pleasure to be part of the event and we're already looking forward to the next one! #speedup #branding #collaboration #design #networking

We are proud to celebrate two years of partnership with Sports Innovated GmbH on the pioneering DYNAFIT Athlete Center! Over the past few years, mountain endurance sports have evolved significantly. Trail running races have emerged from niche events to major competitions. Ski mountaineering is set to debut as an Olympic discipline in 2026, bringing it into the spotlight. For athletes, this means increased competition and greater pressure to intensify their training. Recognizing this shift, we decided to take it a step further. With the opening of the first DYNAFIT Athlete Center in 2022, we have established the perfect environment for our athletes to train specifically for their competitions. Our goal is simple: to bridge the gap between a product provider and a brand that truly understands the needs of our athletes. In collaboration with Sports Innovated GmbH, we are able to offer our ski mountaineers and trail runners a holistic approach from performance diagnostics, performance training to rehabilitation and therapy. #speedup #branding #collaboration #mountainsports #brandinsights

How do we stand out in a market that is occupied by hundreds of different mountain and outdoor sports brands? We differentiate ourselves by offering a complete head-to-toe system for all our consumers mountain sports ambitions. Our "Feel bad if you don't wear it all!" approach goes beyond matching colors and style. We create perfectly compatible gear that maximizes efficiency and functionality. Since 2005, we've expanded our full system from boots, skis, bindings, and poles to basically everything you need from head to toe. This cohesive system forms a triangle of design, function, and engineering with the goal to enhance the consumers performance on the mountain. Do you think this approach gives us a competitive edge? Let us know your thoughts below! #speedup #brandinsights #brandpurpose #outdoorindustry #outdoorsportsmarket #competitiveadvantage

Trash everywhere: How can we prevent this sight?    The image below shows a troubling reality: Camp 1 and 2 on the way up to the 7,100-meter high Himal Himlung. But this is not an isolated case. More and more trash is being left behind in the mountains, our home and source of inspiration. This is a call to action for all mountain sports athletes! Each of us can make an effort - however small - to protect the environment and reduce our individual carbon footprint.    That's why we want you to join us in finding solutions:  ➡️ What successful initiatives do you know of, which are also credible from your point of view?  ➡️ How can we raise more awareness about environmental pollution?    ⬇️ Share your ideas and experiences in the comments. Let's work together to protect what we love most: our mountains and the environment!    #speedup #mountaineering #environmentprotection #sustainability #carbonfootprint 

Our long-term goal is to become the fastest trail running brand supporting mountain athletes 365 days a year! So what are some concrete actions we're taking to achieve this? A significant milestone for us is our partnership with ITRA - International Trail Running Association, an organization dedicated to professionalizing the sport of trail running globally. Their mission involves promoting trail running, fostering its growth and offering trail runners around the world a voice. Collaborating with ITRA presents a fantastic opportunity for us to not only support their initiatives but also to share our insights. With a presence in over 165 nations, ITRA has a considerable influence in the trail running community, which we view as integral to the essence of the sport. With over 2 million registered runners, this collaboration enables us to effectively support athletes in their ambitious pursuits, aligning perfectly with our mission. #speedup #partnership #collaboration #trailrunning #leadership

How to develop an extraordinary fast ultra shoe that none of our competitors has on the market? Just ask our athlete and ultrarunner Hannes Namberger to help out. Since October 2022 our Senior Product Manager Footwear Frederik Claes and Hannes were working together to create that one ultra distance racing shoe which uses the best and lightest technologies available on the market while also incorporating protective elements to ensure all our athletes finish fast but safe. When asking Frederik Claes about the collaboration he says "Developing the shoe without Hannes would have been impossible. We had 1000’s of WhatsApp conversations on any moment of the day. Exchanging ideas, drawings, things that did not work, pictures from other shoes, design elements and more. Additionally, we met many times for running together and testing prototypes, thus the collaboration with Hannes was a key element in the development." ➡️ Read the full article to get more behind the scenes insights! #speedup #productmanagement #productmarketing #behindthescenes #innovation #productdevelopment

The story behind our new Ultra DNA shoe: A testament to our "Made by athletes for athletes" commitment. Over the last years we partnered up with our athlete and ultra runner Hannes Namberger to create the newest Ultra DNA shoe. Hannes not only ran his personal best at UTMB 2023 wearing the Ultra DNA, but also played a pivotal role in its development. Here's what Hannes had to say about his experience: "It was a huge honor to offer up my wishes for this shoe. The communication with designers Fred and Enzo was perfect. We discussed every detail, even the very tiniest. We wanted to build a shoe that was made for long distances, offers lots of rebound, and at the same time could run aggressively." "All that work was definitely worth it. Shortly after crossing the finish line at UTMB I pulled off the shoe and didn’t find one single blister. Also, thanks to the new materials, my muscles felt pretty good the next day, and could even maneuver stairs without much of a problem. Normally after 171 km and 10,000 meters of vert that is not at all the case." This success story underscores the significance of athlete input in our development process. By listening to their insights and experiences, we're able to create products that really meet the demand of mountain endurance athletes. #speedup #innovation #brandinsights #productmanagement #marketing #productdevelopment