In our digital world, we are bombarded with thousands of messages daily via email, newsletters, SMS/WhatsApp, advertisements... Therefore, it is becoming increasingly difficult to stand out from the information overload, capture attention, and personally connect with the right people. 📧📰💬💡 That's why, for the very first time ever in Ratepay's history, we have chosen a new approach to get in contact with Bergfreunde by meeting them where the love to be: outdoors. 🏔️🌲 At several locations near the Bergfreunde headquarters, our ad with the headline "An die Bergfreunde: Mit den Spree-Experten gemeinsam neue Höhen erreichen" could be seen. Through a QR code, the Bergfreunde were directed to a microsite where they were greeted by our sports friend and e-commerce expert Sascha Wilhelm via video message and invited to a introductory meeting. 📲🎥✨ Thank you, Ronny (MD Bergfreunde), for the kudos. It feels great that "we have made it" in Kirchentellinsfurt 🌟 . CC: Nina Kristin Puetz (Pütz) Denny Morawiak, Martin Kuffel, Christoph Brack, Andy Mura, Charlotte Paauwe, Melanie Moczko, Andreas Rau, Stjepan Krizic, Vanessa Vulcano, Sascha Wilhelm, Philip Thielenhaus Ronny Höhn, Matthias Gebhard Nadia Alton Michael Vieweger, Lisa Weigert, Marie Weber, Philip Kunz, Matthias Haag
Was a lot of fun to work on that project with the team! Tailoring this little campaign especially for such a strong and inspiring company like Bergfreunde was very cool.
Director Sales & Marketing @ Ratepay - On a mission to build an e-commerce community focused on innovation #ecommerce #retail #CX
3 MonateLittle easter egg: Can you spot Chris, our Head of Marketing in the picture above? 😁 We felt that adding a Ratepayer would add an extra touch of personalization 😉