Naver introduced new restrictions on comments to protect celebrities from malicious comments by anonymous online audiences in March, 2020. This followed a 2019 incident where a famous singer-actress [[Sulli]] committed suicide due to depression after facing a huge amount of malicious comments.{{Cite web|author=Jack Guy and Sophie Jeong|title=Sulli, 25-year-old K-pop star, found dead at home in Seongnam, South Korea|url=https://www.cnn.com/2019/10/14/entertainment/k-pop-star-death-scli-intl/index.html|access-date=2020-09-02|website=CNN|date=14 October 2019|archive-date=2020-08-28|archive-url=https://web.archive.org/web/20200828193710/https://www.cnn.com/2019/10/14/entertainment/k-pop-star-death-scli-intl/index.html|url-status=live}} Naver also replaced the comment box with facial emojis after criticisms of mental health implications for celebrities.
{{asof|January 19, 2020|1|19|post=,|df=US}} Naver now owns [[Wattpad]], an online book service.{{Citation needed|date=January 2024}}
In October 2020, Naver was fined 26.7 billion won ($22.9 million) by [[Fair Trade Commission (South Korea)|South Korea's Fair Trade Commission]] (FTC) for manipulating its algorithm between 2012 and 2015 in favor of its own services such as Smart Store and Naver TV over services provided by rivals.{{Cite web|last=Mu-Hyun|first=Cho|title=Naver fined for search manipulation|url=https://www.zdnet.com/article/naver-fined-for-search-manipulation/|access-date=2020-10-07|website=ZDNet|language=en|archive-date=2020-10-07|archive-url=https://web.archive.org/web/20201007082308/https://www.zdnet.com/article/naver-fined-for-search-manipulation/|url-status=live}}{{Cite web|last=Herald|first=The Korea|date=2020-10-06|title=Naver faces 26.7b-won fine, accused of manipulating algorithms|url=http://www.koreaherald.com/view.php?ud=20201006000715|access-date=2020-10-07|website=koreaherald.com|language=en|archive-date=2020-10-06|archive-url=https://web.archive.org/web/20201006124740/http://www.koreaherald.com/view.php?ud=20201006000715|url-status=live}} Naver's share in the open market sector increased from 4.97% in 2015 to 21.08% in 2018, while competitors' market shares went down.{{Cite web|title=Naver fined for manipulating search algorithms|url=http://www.theinvestor.co.kr/view.php?ud=20201006000926|access-date=2020-10-07|website=theinvestor.co.kr|language=en|archive-date=2020-10-07|archive-url=https://web.archive.org/web/20201007031550/http://www.theinvestor.co.kr/view.php?ud=20201006000926|url-status=live}}{{Cite web|date=2020-10-06|title=Naver fined W26.7 bil. for manipulating search algorithm|url=http://www.koreatimes.co.kr/www/tech/2020/10/133_297112.html|access-date=2020-10-07|website=koreatimes|language=en|archive-date=2020-10-11|archive-url=https://web.archive.org/web/20201011194516/http://www.koreatimes.co.kr/www/tech/2020/10/133_297112.html|url-status=live}}
