Labelium Play

💥NEW CASE STUDY 💥 ghd Spain is a company well known for its high-quality hair styling products. To present their variety of products, the brand prepares a special event called "Good Hair Days" to attract new customers and drive sales. The company trusted Labelium Play to help them with their strategy on TikTok, not only to engage with a new audience but also to push conversions. The strategy developed by #LabeliumPlay and ghd within #TikTok achieved such surprising results as: 🙌 +188 % conversion rate during the “Good Hair Days” event vs previous campaigns 👌 -34 % cost per action using a VSA format combined with other formats versus previous campaigns. 💪  +30 % return on ad spend versus previous campaigns. Congratulations to the whole #ghd team, especially Aurora Barbero, and to #LabeliumPlay for their effort, work, and dedication 💜 Dive into the world of #LabeliumPlay and discover what it can do for your brand

Netflix Ads 📺 The connected TV environment is undoubtedly one of the most sought-after by advertisers today. A fundamental part of this environment is the OTTs, platforms like #Netflix that allow the generation of qualified leads and unprecedented reach. Pablo García, Digital Marketing Consultant at Labelium Play, goes through all the possibilities and formats offered by it 🙌 Dive deep into the world of the #audiovisual advertising ecosystem, and learn about all the possibilities it offers, all thanks to #LabeliumPlay 🚀

At Labelium, we believe that success lies in an on-going training 🎓 and development of our teams. For this reason, last week our colleagues from JIRADA, Digital Creative Agency came to our offices in Madrid 📍 to carry out a series of trainings and workshops that helped us better understand their way of working and all the advertising options they offer their clients. It was a morning full of learning, where they explained how their knowledge and skills have changed the way they approach projects, bringing innovation to each one. Thanks for your time ✨

The European Football Championship ⚽ is coming to an end. Therefore, at Labelium Play, we have analyzed the impact of #Euro24 within the platforms to learn more about the impact of this sporting event in the digital audiovisual ecosystem: ✅ Top Keywords ✅ Average Search/Month ✅ Most Searched Channels ✅ Most Searched Topics Take advantage of the Labelium Play team's recommendations for brands to make the most of what's left of #Euro24 🚀 Immerse yourself in the world of the #audiovisual advertising ecosystem, and learn about all the possibilities it offers, with #LabeliumPlay 💜

💥NEW CASE STUDY 💥 Institut Esthederm, the NAOS (Bioderma - Institut Esthederm - Etat Pur) brand that merges environmentaly-friendly initiatives with the cosmetic industry, wanted to launch a new Vitamin C Serum ✨. For the company, it was important to increase 📈 visibility creatively through the audiovisual environment to highlight the benefits of this new product. Institut Esthederm, together with Labelium Play, its partner specialized in the digital audiovisual ecosystem, explored several options and achieved highly relevant results, such as: 🙌 +77% impressions vs benchmark. 👌 -76.77% CPM vs benchmark. 💪 +1.5% increased brand awareness through BLS 2.0. (baseline range: 0,50% - 2,48%). Congratulations to the whole #ghd team, especially · América, and to #LabeliumPlay for their effort, work, and dedication 💜 Dive deeper into the world of the #audiovisual advertising ecosystem and discover all the possibilities it has to offer with #LabeliumPlay 🚀

Last week, we enjoyed our 2024 summer event 🙌 In the morning, we had breakfast together 🥐 and listened to Borja Pesquera, Eduardo Agudo, and Lucía González talk about the goals and results that Labelium España has achieved this year. In the afternoon, we tested our culinary skills 👨🍳 by cooking two dishes in true MasterChef style, and we went to a rooftop in Madrid 🍸 to continue enjoying each other's company. Thank you all for making these meetings possible 💙

A few days ago, we attended the first edition of TikTok's Tech & Telco event 🙌 Lara Bal, Margaux Cabanis, Patricia Ramírez, Ludovico Paleari, Neus Martínez, and MARÍA PÉREZ shared with us the keys to make the most of #TikTok within these industries 💪🏻, highlighting the importance of creativity to reach the audience directly. We also had the opportunity to listen to different brands from these industries who shared their most creative success stories developed within the platform. Thanks Inés, Rocío and Sergio for the invitation 🫰 Would you like to learn all the advertising options on TikTok? Labelium Play has been working for years with clients around the world to help them improve their results on this entertainment platform 👉 https://lnkd.in/dAHqq-3w 

💥 NEW CASE STUDY💥 ghd Spain wanted to work on a conversion-oriented strategy for its Good Hair Days, approaching consumers 🧑🤝🧑 with storytelling that would make them shine in the digital audiovisual environment, specifically on YouTube. ghd, together with Labelium Play, its partner specialized in the digital audiovisual ecosystem, explored several options and achieved highly relevant results, such as: 💪 25% VTR obtained on average in the campaign 🙌 6.8% Engagement rate with In-feed ads and shorts 👌 -80% CPA lower than the benchmark proposed in the campaign Scroll down to see how Labelium Play, thanks to #YouTube's support, helped #ghd 👀 Dive deeper into the world of the #audiovisual advertising ecosystem and discover all the possibilities it has to offer with #LabeliumPlay 💜

💥June Newsletter Alert! 💥 Through it, you will be able to know the most important news of the last month of the audiovisual digital ecosystem so that you are always aware of the news, updates, new concepts, and tools: 👉#Audiovisual updates  👉 News about #LabeliumPlay  👉 #Platform news 👉 and much more! Do you find any of these topics interesting? Subscribe!

Performance Week TikTok 🙌🏻 A few days ago 📅 we had the privilege of attending the Performance Week organized by #TikTok. This meeting, which we were able to attend the Madrid and Barcelona editions 📍 , helps marketers know the keys to making campaigns more successful and getting the most out of the investments on the platform. In addition, we had the opportunity to learn about all the new features they have prepared and different success stories that helped illustrate all the possibilities that TikTok offers. Once again, thanks Inés, Rocío, and Sergio for the invitation 💜 At Labelium Play, we have been working for years and have several success stories with Performance on TikTok, the strategic component that allows advertisers to run campaigns that capture the attention of the community and achieve specific business results. Need help figuring out where to start? 👉 https://lnkd.in/dAHqq-3w