Women’s sports are changing the game and audiences are tuning in globally! Media buyers, hear from our Chief Product officer, Deirdre Thomas as she discusses the future of live sports and how media buyers can embrace the role of women athletes in shaping this dynamic industry. http://nlsn.co/60429IJhY
Nielsen
Desarrollo de software
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Powering a better media future for all people
Sobre nosotros
Nielsen Holdings plc (NYSE: NLSN) es una compañía global de medición y análisis de datos que provee la visión más completa y confiable de consumidores y mercados en el mundo. Nuestro enfoque une datos de Nielsen con información de otras fuentes para ayudar a nuestros clientes alrededor del planeta en el entendimiento de lo que sucede ahora y lo que pasará en el futuro, y cómo actuar correctamente con dicho conocimiento. Por más de 90 años, Nielsen ha proporcionado información y análisis basados en rigor científico e innovación, y ha desarrollado continuamente nuevas formas de responder las preguntas más relevantes sobre las industrias de los medios, publicidad, comercio detallista y productos de consumo inmediato (FMCG). Como una de las 500 empresas más importantes de S&P, Nielsen tiene operaciones en más de 100 países, cubriendo el 90% de la población del mundo. Para más información visite www.nielsen.com/mx
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http://nlsn.co/6006JMfty
Enlace externo para Nielsen
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- Desarrollo de software
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- Más de 10.001 empleados
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- New York, NY
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- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media y Measurement
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Our Top Ten Streaming List is live 🎬! Your Honor and Dexter both topped the streaming charts with 1.6 billion and 1.5 billion viewing minutes, respectively, across Netflix and Paramount+ during one of the most competitive weeks ever in the streaming rankings, as seven streaming titles hit 1B+ viewing minutes—a feat that has only happened once before. View the full list ➡️ https://lnkd.in/eKBhugXk
TOP 10
nielsen.com
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Advertisers, are you creating connections with fans through sports sponsorships? 🏅 Our 2024 Paris Olympics Insights Hub provides insightful data on the brand impact of sports sponsorship- explore now. http://nlsn.co/60499fjZX
Paris 2024 Olympic Games Insights Hub
nielsen.com
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Are your marketing efforts geared for Olympic gold? 🥇 Nielsen reveals how top brands leverage long-term sports partnerships to boost brand awareness and drive sales. Learn how Visa, Airbnb, and Coca-Cola are making the most of their associations. Read the full article to unlock winning strategies: https://bit.ly/3WlmEFl 📈
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🌍 Expand your brand's global reach and impact with Nielsen's ROSI framework. From fan demographics to brand health metrics, uncover invaluable insights to drive success across markets and platforms. Contact us to learn more! http://nlsn.co/6045jplfZ
Contact Us - Nielsen Sports
https://nielsensports.com
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Nielsen ha compartido esto
Today, Gracenote launched Contextual Video Data to optimize ad targeting on connected TV. A big shout out to all our partners for supporting our announcement. We're thrilled to be working with these CTV ad selling + buying innovators and look forward to our collaboration having positive impact on the ecosystem: PEER39, Magnite, Cineverse, DIRECTV, Philo, Tastemade, Xumo, Cannella Media DTC, Ocean Media Read our press release at https://lnkd.in/g66MgJXv
Gracenote teams with major connected TV (CTV) players to optimize contextual ad targeting
https://gracenote.com
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Transform your political campaign strategy! Nielsen's case study reveals that 1 in 3 potential voters watch Local News through streaming only. Leverage these insights to optimize your media mix and reach more voters. Learn more: https://bit.ly/3Lqt0yc 📊📈
Adding incremental reach with Local Streaming
nielsen.com
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The Olympics are almost here! 🏅 Top brands like Visa, Samsung, and Coca-Cola have mastered long-term brand building through sponsorships. Discover how these partnerships boost brand awareness and drive consumer engagement! Check out Nielsen’s latest article here: https://bit.ly/3WlmEFl
Top brands are like Olympic athletes
nielsen.com
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Let the games begin! 🏅 As we gear up for the 2024 Paris Olympics we interviewed some industry leaders about what they're most excited to see. Want more fan insights? Check out our 2024 Olympics Fan Insights Hub: https://bit.ly/3LCzOsp
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🔍 Luxottica needed a way to measure the success of their total campaign footprint, heavily focused on OOH advertising. Nielsen’s Brand Impact did just that. By measuring the effectiveness of their campaigns, including OOH, Nielsen revealed what resonated most with clients across cities and how to best allocate ads to maximize performance. Advertisers, learn how our solutions can do the same for you. Read the full case study now! 📈🕶️ https://bit.ly/3zYZAEY
Analyzing Out of Home Impact
nielsen.com
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