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Paris Olympics 2024 begins this week and it has captured the excitement of not only athletes and fans but also a range of sponsoring brands. According to sources, Indian Olympic Association (IOA) has secured sponsorship deals worth over Rs 50 crore, featuring prominent brands such as Reliance , BPCL, Adani, Aditya Birla Capital, Yes Bank, Amul, INOX Leisure, JSW, Puma, and Tasva. Many of these sponsors have launched campaigns featuring some of the star athletes like Neeraj Chopra, PV Sindhu, Mirabai Chanu, Lovlina, Manpreet, Harmanpreet, Shibani Gharat elaborates. #Olympics2024 #Paralympic #Paris Watch Storyboard18 Saturday 8:30am and Sunday 11:30 am