Xerjoff Group S.p.A.

Tony Iommi and Xerjoff launch the second chapter of the Xerjoff Blends venture, with the release of Deified, the brand new perfume, accompanied by a new track of the same name written by Tony Iommi together with a mind-blowing music video, directed by donato sansone. A forceful combination of multisensory elements that play on the palindromic nature of sound, scent and sensorial sequences see the theme of back and forth in the soundtrack, the scent and music video. Tony Iommi Deified perfume is the second scent to be created by the duo after a huge success with the first Xerjoff Blends perfume created together, Monkey Special. In the animated music video starring Tony Iommi and Sergio Momo, Deified’s concept is given strength and delivers a powerful message that implies a theme that continually repeats itself throughout history. Soundtrack: Tony Iommi – Producer, Guitar Mike Exeter – Producer, Keyboards Karl Brazil – Drums Laurence Cottle – Bass Music Video: Directed and animated by Donato Sansone. Concept by Sergio Momo and Donato Sansone. Watch the full music video now on the official Xerjoff or Tony Iommi YouTube channel. #Xerjoff #TonyIommiDeified

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Xerjoff sponsored the Love Watts Pre-Glastonbury dinner held in London. Creator, curator and artist, Jordan Watts, founder of Love Watts, is the visionary digital curator who supports emerging talent in the field of contemporary art. In an immersive art installation of his work during the dinner, among highly esteemed guests and artists, Xerjoff used air diffusion to scent the space and showcased the Xerjoff Vibe collection that went hand-in-hand with the colourful art pieces that adorned the walls. Guests had the chance to explore more scents from the Xerjoff portfolio during the evening, surrounded by beautiful art and excellent company. #Xerjoff #ItalianLuxuryPerfume #Superblue

Xerjoff held an intimate gathering at Villa Igiea in Palermo where Quattro Pizzi was presented in the city it gets its inspiration from. A step back in time to the Belle Époque era, the scent tells the story of a Sicilian dynasty that has known glory, wealth and power. A scented Sicilian story narrated by Sergio Momo. To conclude, guests made their way to the Campomarzio70 boutique in a celebration of the vintage Casamorati scents. #Xerjoff #Casamorati1888

Harper's Bazaar UK presents: The Making of a Luxury Fragrance House with Xerjoff. Creative director and founder of Xerjoff, Sergio Momo, takes viewers on a journey into the vast and varied world of Xerjoff and what lies behind each meticulously crafted creation. #Xerjoff #ItalianLuxuryPerfume

The appointed Ambassador of Italy to the United Kingdom, Inigo Lambertini and his wife Maria Grazia Lambertini, come together with Sergio Momo, Xerjoff's Founder and CEO to celebrate Italian National Day at the Italian Embassy in London. With Xerjoff as sponsor, the embassy hosted over two thousand guests to celebrate the Festa della Repubblica, showcasing some of Italy's most-cherished and well-known attributes in the world of automotive, cuisine and fashion, with Xerjoff presenting Italian luxury perfumery at the forefront. #Xerjoff #ItalianLuxuryPerfume

An inspirational immersion of the senses. Sight and scent guided guests through a curated Art Walk in partnership with Harper's Bazaar UK to celebrate London Gallery Weekend. A captivating multisensory experience that saw beautiful artwork accompanied by Xerjoff scents leaving a lasting and profound impression on the beholder. #Xerjoff #BazaarArtWalk

Xerjoff lands in Paris at Galeries Lafayette until June 17th. A new and exclusive space that showcases the masterpieces from the Xerjoff portfolio for a limited time only, inviting clients to indulge themselves in the true Xerjoff experience. Visit the pop-up at Galeries Lafayette Champs Elysée, 60 Avenue des Champs-Elysées, 75008 Paris. #Xerjoff #ItalianLuxuryPerfume

Xerjoff received an incredibly warm welcome last week at the BONDI ICEBERGS CLUB in Australia, surrounded by the most passionate Australian press team, influencers and retailers in the beauty sector. Overlooking one of Australia’s most iconic beaches, guests were introduced to some of Xerjoff’s most popular perfumes, with Erba Pura, Erba Gold and Naxos along with many more creations from the Xerjoff portfolio all following an exquisite Italian lunch. To explore more Xerjoff scents and collections in Australia, Xerjoff can be found at selected stores such as Libertine, Myer and many more. #Xerjoff #ItalianLuxuryPerfume

Xerjoff celebrated the beginning of London Gallery Weekend in partnership with Harper's Bazaar UK by creating a special evening of art and perfumery, all of which came together with a dedicated route through the city centre. The evening saw esteemed guests arrive at Cristea Roberts Gallery to experience the works of art and were handed a specially scented map that was doused in Nio perfume to accompany guests on their tour, illustrated by artist Petra Borne. Guests enjoyed a conversation with designer Roksanda before guests, including Nick Rhodes, Bianca Jagger, Damian Lewis, Gugu Mbatha-Raw and Lubaina Himid made their way to White Cube to take in the vibrant, complex paintings and fanned themselves down with a Xerjoff scented fan, sprayed with Torino21 and creating a perfumed atmosphere to accompany the artwork. Finally, guests made their way to the final gallery at Thaddaeus Ropac, where captivating canvases were displayed, followed by Thaddaeus's private apartment for cocktails inspired by Xerjoff scents where guests had the chance to explore the Xerjoff Universe. Photography by Oliver Holms.   #Xerjoff #BazaarArtWalk