It’s here! #Digital2024 has landed, with 550+ pages of digital, social, mobile and ecommerce data and trends - and a major milestone for social media users. Here are some of the highlights: ⭐️ There are now more than 5 billion social media user identities - equivalent to 62% of the world’s population. 📱Social media users spend an average of 2 hours and 23 minutes a day on social platforms. 🥇 Instagram is now the world’s ‘favourite’ social platform, taking the crown from last year’s winner, WhatsApp. 👀TikTok’s most popular hashtag (#fyp) has over 55.5 TRILLION views ⌚TikTok tops the ‘time spent’ charts with an incredible 34 hours per month on average spent in its Android app - that’s more than an hour per day. ⬆️ Average daily time online has risen by 3 minutes over the past twelve months to 6 hours 40 minutes. 🤑 Facebook grew its global ad reach by more than 200 million over the past 12 months, delivering year-on-year growth of 10.5%. There’s a lot more to uncover in the report and the in-depth analysis - check out this, and the full report, now. #Digital2023 #GlobalDigitalReport #SocialMedia #socialplatforms #data #digital #socialtrends #ecommerce #mobile #socialmediastats #WeAreSocial
概要
We are a global socially-led creative agency, with unrivaled social media expertise. With over 1,300 people in 19 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture. We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. We work with the world’s biggest brands, including adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way. We Are Social is part of Plus Company.
- ウェブサイト
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http://wearesocial.com
We Are Socialの外部リンク
- 業種
- 広告サービス
- 会社規模
- 社員 1,001 - 5,000名
- 本社
- London、England
- 種類
- 非上場企業
- 創立
- 2008
- 専門分野
- marketing、advertising、influencer marketing、advocacy programs、Production、Research & Insight、Cultural insights、Brand-building Strategy、Social Media、Creative、Paid Media、Distribution、Measurement、Branded content、Editorial Strategy、Sports Marketing、Sports Sponsorship
場所
We Are Socialの社員
アップデート
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Omar Sotomayor Noel, our regional ECD for Southeast Asia, recently spoke with LBBonline - Little Black Book about who his greatest creative hero is: Hayao Miyazaki. Read more here: https://lnkd.in/gAPt6yqd
My Creative Hero: Hayao Miyazaki | LBBOnline
lbbonline.com
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This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes: 🎵 YouTube tests AI radio and rolls out song recognition tool 🤖 X launches AI-powered Trend Genius ads 🏈 Snapchat launches niche sports series Read more: https://lnkd.in/epyHA-7v
We Are Social's Monday Mashup #683 - We Are Social UK
wearesocial.com
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Global Head of Gaming Rachel Rakowski 🔜 Gamescom and Global Head of Growth Garrett Dearey will be at gamescom in Cologne from August 20th to 23rd! 🎮 🇩🇪 Book a meeting here ➡ https://lnkd.in/eRMiy-tS
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Athlete-brand partnerships are evolving to resemble influencer deals, with shorter, social media-driven collaborations. Our U.S. Associate Director of Strategy, Josh Noble, discusses this trend, highlighting Jared McCain's dual role as a basketball player and social media star. 🏀🤳🌟 Read more in the latest from Digiday 👉 https://lnkd.in/eWmZKWsE cc: Narrative Sam Bradley 🤝
How partnerships between athletes and brands are beginning to resemble influencer deals
digiday.com
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AI might have been the hot topic at Cannes this year, but to what extent does AI impact the creative process? Each year, we reflect on the trends that emerged at the Cannes Lions festival. This year's spotlight is on artificial intelligence and the impact that technology is having on advertising - you might be surprised by the results. Dive in here: https://lnkd.in/dJqZZNCb
NORMA.I.LIZATION: Looking at the impact of AI at Cannes - We Are Social Italy
wearesocial.com
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We won! 🎉 Congratulations to our London design team for winning Silver in the 2024 Collision Awards for their typographic Women’s World Cup football cards for adidas!⚽️ Thank you so much to everyone who voted for us. ❤️
Our design team in London have been shortlisted in the typography category at the Collision Awards for their Women's World Cup football cards with adidas. 🎉 We would really appreciate your vote and your support means the world to our team ❤️ Cast your vote here 🗳: https://lnkd.in/guH-3_Yw
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Trending this week on The Feed, underconsumption-core encourages treasuring items over collecting them. Using makeup products until you hit the pan, drinking from a well-worn water bottle, donning a worn, old t-shirt as pyjamas – for many, these are everyday habits. Yet on TikTok, where users feel pressured to flaunt their shopping and consumption, actually *using what you have* is a rare sighting. Enter, underconsumption-core, a content genre wherein users celebrate using their favourite products until they’ve worn them out. To get the full insight, and learn more, make sure to follow The Feed - our editorially-led Instagram publication - which tracks culture at the speed of social to maximise impact for brands - link in comments
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Join us next week, Wednesday 26th July, for the next episode of Black Perspectives. Tune in or watch later on demand here: https://lnkd.in/dXTs6FW
Join us on Wednesday 24th July at 10 am BST for our next episode of Black Perspectives - our Instagram Live series that spotlights Black creators. We'll be welcoming sports presenter and founder of Cheeky Sport, Joel Beya, who will be chatting to our host, Chenai Garikayi-Mendia, Assoc CIPD, about how he founded Cheeky Sport, what he's been getting up to at Euro 2024, and the importance of online communities. Tune in via our Instagram page here: https://lnkd.in/dXTs6FW
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With AI misuse on the rise, how can we effectively address and mitigate its harms? Read more in our bi-weekly #XYZSnippets, where we delve further into the big conversations in the space, key headlines, and notable brand activations. Google, MANGO