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MB100 CRITERIA
Each leader must have:
I
Created positive, direct and intended impact aligned
to one or more SDGs in the last 12 months
II
Been the driving force behind the product, service
or project that combines purpose and profit.
Judges are considering:
I
Originality of the idea behind the product, service or project
II
Longevity of the product, service or project
III
Intersectionality – how successful is the product in creating impact across multiple SDGs?
IV
Localisation – is the product or service helping local communities take better control of their lives?
V
Scalability of the product, service or project – is it replicable?
VI
Inclusion – is there a focus on representation of minority groups?
VII
Collaboration – has the leader made best use of the core competencies of different stakeholders, and encouraged them to work together?
VIII
Affordability – what level of investment did the product or service require? (Low investment, high impact products or services will be favoured)
IX
Use of innovation/technology to power the product, service or project
X
Is the leader a role model for, and champion of, meaningful business beyond their own company?
COMMUNICATIONS PARTNER