DVJ Insights

We are thrilled to share an insightful interview with Bernd Rützler, the Global VP of Marketing at Kärcher, a global leader in cleaning technology. 🧹✨ In this exclusive discussion, Bernd delves into the strategic approach that Kärcher employs to maintain and grow its brand value, leveraging creativity and emotional connections to drive brand loyalty. Bernd also highlights Kärcher’s commitment to sustainability and how it’s integrated into the company’s DNA, influencing everything from product development to employee engagement. Learn about the innovative strategies Kärcher uses to transform the often mundane task of cleaning into an emotionally engaging activity! Read the full interview on our website: https://lnkd.in/dSqhg2WP #Marketing #BrandManagement #Kärcher #Innovation #Sustainability #EmotionalBranding #BGInterviews #DVJInsights

💡 Identifying innovation opportunities through consumer need gaps 💡 Innovation drives brand growth by meeting evolving consumer needs and capturing new market opportunities. Our latest study highlights the importance of using methods like competitive analysis, market research, and the MassQual approach to uncover unmet consumer needs. This helps brands prioritise high-potential areas for innovation, ensuring economic efficiency and market relevance. Curious about how to leverage consumer insights for innovation? Read Martin Hellich's latest article or contact him for more details! 🚀 To read the full article, visit https://lnkd.in/eVNvzRBb #Innovation #BrandGrowth #MarketResearch #ConsumerInsights #MarketingStrategy #dvjinisghts #DVJInsights

How does a leading pet food producer champion sustainability and animal welfare? 🐶♻ We are excited to bring you an exclusive interview with Patrik Niklasson, General Manager at Doggy AB , part of the renowned Partner in Pet Food (PPF) group. In this discussion, Patrik dives into Doggy's comprehensive CSR initiatives and sustainability strategies. Learn how Doggy and PPF are setting industry standards through: 🌿 Sustainability and Environmental Stewardship: From utilising waste from the wood industry for steam production to recycling food waste into biogas, discover how Doggy is reducing its carbon footprint and promoting biodiversity. 🐾 Animal Welfare and Community Involvement: Explore the heartwarming 'Tassalyckan' project, providing a sanctuary for homeless cats, and Doggy's steadfast commitment to donating surplus pet food to animal shelters. 💼 Employee Well-being and Brand Growth: Understand Doggy's innovative approaches to fostering a positive work environment, including employee engagement surveys, a welcoming office culture for pets, and comprehensive inclusion initiatives. Read the full interview here: https://lnkd.in/d4TxuGCs #Sustainability #CSR #AnimalWelfare #PetFood #Doggy #PPFGroup #BrandGrowth #DVJInsights #BGInterviews

"Retail media is a big business. Within the very wide definition of what’s called Retail Media, leveraging the opportunity in the physical store has seen a significant ramp-up this year." Adrian Sanger DVJ Insights

🌟 Why Focus on Out-of-Home Advertising? 🌟 Out-of-home (OOH) advertising is cost-effective, highly visible, and often preferred by consumers for its entertainment value. Our recent study reveals that simple, well-placed ads significantly boost recall, with effectiveness varying by country. Curious about how OOH can elevate your marketing strategy? Read this insightful academic blog written by Veronica Burbulea: https://lnkd.in/eNpiCrHY #Advertising #Marketing #OOH #MarketingStrategy #DVJInsights

DVJ Summer event: Where fun meets innovation☀️🤝💡 Once again all colleagues from our offices across Europe gathered to celebrate the DVJ Summer event at Boerderij de Boerinn. We had an amazing time connecting & catching up, competing in our company´s Reality Innovation Awards, BBQ-ing and of course partying. You can see for yourself in the photos that DVJers surely know how to have fun. Be part of our adventures - see our vacancies and join DVJ: https://lnkd.in/dTH6N_r #DVJInsights #party #companyevent #career

This week we present a Brand Growth interview with Mats Hallstensson, CEO and owner of Gordios Development www.gordios.se! 🚀 Gordios Development works with business development in the FMCG and retail sectors. Deep dive into the challenges and triumphs of navigating today's fast-paced FMCG and retail market landscape with Mats Hallstensson discussing changing consumer behaviours, balancing promotions with brand identity, and the importance of innovation and adaptation to different marketing strategies. Read the full article on our website: https://lnkd.in/diaCVfDf #BusinessDevelopment #FMCG #Retail #MarketingStrategy #Innovation #Promotions #GordiosDevelopment #DVJInsights #BGInterviews

🌟 Exciting insights in pack testing for 2024!🌟 Pack testing remains a critical tool for FMCG companies to understand consumer reactions before products hit the shelves. As we navigate 2024, challenges such as rapidly changing consumer preferences, technological integration, global market variability, and balancing speed to market are shaping the future of pack testing. 📊 Dive into Adrian Sanger's latest article to explore these trends and discover how DVJ Insights leverages AI and advanced diagnostic techniques to provide actionable insights. 🔗 Read the full article here: https://lnkd.in/eefx9Aea #FMCG #Packaging #ConsumerInsights #Innovation #DVJInsights

In light of #EURO2024, we are excited to share an exclusive interview with Philip Belsey, Research and Insight Lead at The Football Association (The FA), now live on our website! ⚽ In this conversation, Philip discusses the crucial role of creative development and branding in engaging a diverse audience. He also highlights the importance of understanding how proactive research informs creative strategies, ensuring content aligns with audience values and expectations. From traditional football enthusiasts to Gen Z and even Gen Alpha, The FA's approach to content and advertising needs to resonate with all England fans. Read the full interview here: https://lnkd.in/euMN52cJ #Marketing #Branding #CreativeDevelopment #Research #Football #TheFA #DVJInsights #BGInterviews #SportsMarketing

Ever wondered how digital screens in stores are transforming retail? Retail media is revolutionizing the shopping experience, with Tesco planning to outdo TV ads by 2025 with 6,000 in-store digital screens. This innovative approach enhances customer engagement and boosts unplanned purchases by up to 30%, making physical stores more dynamic and profitable. Explore the full article by Adrian Sanger, Global Head of Brand and Shopper at DVJ Insights: https://lnkd.in/eNbKnD_u #instore #marketing #advertising #ads #digitalscreens #dvjinsights