Influentials

Attention all creators, we have some big news! This week we will be launching a platform update. We have been working hard on making your Influentials experience as a creator even easier to navigate. Swipe to see what has changed and don't hesitate to get in touch.

Dudok Hospitality Group X Influentials💜 Enine and her team at Dudok Horeca Groep have been using Influentials for more than 3 years. Their focus is on micro-influencer campaigns on Instagram and TikTok, launch events and photoshoots! Check out her experience using our platform. The possibilities with Influentials are endless! Are you curious how we can help you, why not schedule an no-commitment demo! 📆

If you weren't there you missed out! Last week we spoke at the Frankwatching content conference. In collaboration with Somention, our own Donna Stolk and Zoé Cornelis highlighted the importance of community management and UGC. An extremely powerful combination in making sure your marketing strategy remains authentic and keeps that human element in the changing landscape of digital media. Get in touch and see how we can bring out the most for your brand! 🔗Link in comments for recap.

On the 30th of May we will be speaking at the Frankwatching Content Conference. In collaboration with Somention we will tell you everything you need to know about User-Generated Content (UGC) and Community Management. Don't miss out! Check out the link to get your tickets. There will be many other inspiring speakers to talk you through the latest developments and trends in the field of content in 2024. https://lnkd.in/esUa_7Vd #ugc #communitymanagement #socialmedia #strategy

Many news sites have written about this over the past week, so you probably haven't missed it. The beauty industry continues to grow, partly due to the use of User Generated Content and micro-influencers. One trend playing a significant role in this growth is the popularity of micro-niches. More and more UGC creators and micro-influencers are gaining expertise in specific niches and sharing their knowledge with their audience. Take, for instance, @fleurmaxiime, a Skin Therapist who shares skincare tips. Or @mandygiselle, popular on TikTok for discussing perfume ingredients, their scents, and why she recommends certain fragrances. Her followers are even willing to purchase her recommended perfumes without smelling them first. However, legitimate critical questions are being raised about this trend, notably by the Nederlandse Cosmetica Vereniging (NCV). Many beauty products aren't suitable for every age group, and Monica van Ee, chair of the NCV, mentions the difficulty in gaining control over this (NOS, May 6, 2024). It's therefore crucial for brands to know who their content is intended for, as well as understanding the audience of influencers and how they advertise. Influentials has a wealth of data on its platform. This provides the opportunity to examine factors like the age and gender distribution among an influencer's followers. This helps brands act responsibly in terms of who beauty content is targeted towards and enables them to verify if there's a genuine match. Read the blog post below and the NOS article in the comments. https://lnkd.in/ehvCj3gN

We're already getting in the mood for Kingsday! How will you be celebrating this year? Let's inspire you! @Teisseirenl knows how to get the party started with @laura_super_vood and @elmavk 🧡 🍊 🎉 #kingsday #influencerplatform #ugcplatform

The influencer marketing landscape is evolving rapidly. Brands are increasingly recognising the importance of incorporating (micro)influencer marketing and User Generated Content into their ongoing marketing efforts. To support this growth, industry professionalisation is crucial. The influencer marketing committee of the DDMA has taken a significant step in this direction since April 22. Influencers face challenges navigating the complex web of laws and regulations governing their activities. Influencerrules.nl offers a user-friendly platform where influencers can access clear, concise information on transparency and advertising requirements across different channels. At Influentials, we are highly support to the professionalisation of the industry. We will educate influencers on these guidelines and encourage them to seek certification to demonstrate their compliance. Additionally, we urge brands using the platform to familiarise themselves with the rules and integrate them into their campaign briefings. By working together to enhance transparency and professionalism, influencers and brands can elevate the industry as a whole. 💜 Good for you to know: we are exploring ways to identify certified influencers within our platform to further support this initiative. https://lnkd.in/euhWW4CP

@butternutbox.nl unleashed the cutest campaign ever featuring our adorable four-legged friends. Are you as smitten as we are with our new furry creators? 🐶 🐕 @eemsxo @at_angies_place @lindseybeljaars #influencerplatform #influencermarketing #dogcampaign

Leveraging Thematic Days in #UGC and #Influencer Strategy One way that has proven to be both timeless and effective in campaign strategies, is leveraging thematic days. These moments provide the perfect backdrop for brands to tell their stories in engaging and relevant ways. Read our blog to find out how you can transform your marketing #strategy. 🔗 Link in comments.

The rapid rise of social media is changing the game and we are excited to be at the forefront of this change. Our platform is aimed towards helping you reach your target audience through authentic User-Generated Content. Read more about why that is so important for your marketing strategy here! Charlotte Koeleman #ugc #marketing #strategy