team5pm

Connecting your product with purpose? Our social label Lijm teamed up with Tefal and Foundation Week Without Meat Europe to make it happen! 🌱 𝗧𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 Tefal has partnered with Nationale Week Zonder Vlees & Zuivel for the past 4 years. This year, during meat-free week, they launched a social and influencer campaign to promote WZV’s initiative, alongside Tefal’s cashback program on products during the week. 📣 𝗧𝗵𝗲 𝗴𝗼𝗮𝗹 Inspiring people to diversify their diets and get creative with meat- and dairy-free meals for a week. The perfect collab, because Tefal had the right products to promote the initiative with! Such as the OptiGrill 4-in-1, that makes a wide variety of dishes possible with just one appliance. Think of: sweet and savory recipes, grilling, baking, oven dishes, and complete meals. 🍽️🔥 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 LIJM Amsterdam p/o team5pm ran an influencer campaign via Join, featuring 3 influencers within certain food categories. The goal was to inspire people to grill, bake, and cook without meat, fish, and dairy, showing that a vegetarian or vegan meal can be creative and varied without taking much time and effort. 👩🍳✨ 𝗧𝗵𝗲 𝘁𝗮𝗿𝗴𝗲𝘁 𝗴𝗿𝗼𝘂𝗽 Those who want to cook and grill more without meat, fish, and dairy but found it challenging to find the right approach. 🌍💚 𝗢𝘃𝗲𝗿𝗮𝗹𝗹, 𝘁𝗵𝗲 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱.. 🚀 17,015 impressions (including views) 🚀 3,805 engagements 🚀 An average engagement rate of 4.73% for influencer content 🚀 10,595 impressions with AO content 🚀 An average engagement rate of 11.99% for AO content Thanks to Tefal, Groupe SEB and Foundation Week Without Meat Europe for the trust on this collaboration! Want to pair your brand’s products with purpose as well? Reach out! 📩 #team5pm #lijm #Tefal

To secure GAMMA Nederland's position as the leading paint brand in the Netherlands, we collaborated on two campaigns, online & offline. 🎨✨ 𝟮 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝗼𝘂𝗿 𝗱𝗮𝘁𝗮-𝗳𝗶𝗿𝘀𝘁 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 📊 First, we collected insights to understand what the non-professional painter and handyman care about when it comes to paint, and which platforms they go to. Based on this, we created a data-first social strategy, including influencer collaborations and an offline color competition. From strategy, concepting, production, and distribution, we took care of it all to ensure authenticity and brand fit. 𝗧𝗵𝗲 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 🤳 GAMMA teamed up with influencers such as Julia Koopman and Defano Holwijn to demonstrate how GAMMA's new color scanner and tester make choosing the right color easy. The content is shared on the influencers’ social channels, including TikTok and Instagram. #𝗠𝗮𝗮𝗸𝗲𝗿𝘃𝗲𝗿𝗳𝘃𝗮𝗻 𝗼𝗳𝗳𝗹𝗶𝗻𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 🎨🏆 You heard it right, we can do offline as well! With the #maakerverfvan competition, participants can submit a picture of their favorite color along with a creative name. The price? To have their color sold in GAMMA’s stores for one year. On top of that, voters have the chance to win a trip to Curaçao. The offline assets of the campaign will be visible online and in stores for the rest of 2024. 𝗧𝗵𝗲 𝗴𝗼𝗮𝗹 𝗯𝗲𝗵𝗶𝗻𝗱 𝗶𝘁 𝗮𝗹𝗹 🎯 GAMMA wanted to be top of mind for people when talking about paint, whether it’s painting an old piece of furniture a new color or renovating the entire house. This campaign highlights how their paint scanner and tester make it easy and fun to choose colors, even if you’re not much of a handyman or are short on time because life keeps getting in the way. Thanks to Laurens, Jesse, Steven, Laura and Danique from GAMMA Nederland for their trust! Want to become #1 with your product or service? Reach out to us! 📞 #team5pm #GAMMA #datafirst #tiktok #offline

Wij zijn op zoek naar een Financial Controller! 🔎 𝗪𝗮𝘁 𝗴𝗮 𝗷𝗲 𝗱𝗼𝗲𝗻? Als Financial Controller ben je verantwoordelijk voor het inrichten en coördineren van de maandelijkse en jaarlijkse financiële rapportagecycli, je voert financiële analyses uit en stelt financiële rapportages op. Daarnaast voer je nog veel meer uitdagende taken uit. 💰 𝗪𝗶𝗷 𝘇𝗶𝗷𝗻 𝘁𝗲𝗮𝗺𝟱𝗽𝗺 Een data-gedreven content groep. We brengen data en creativiteit samen. Zo maken onze creatieve smart asses toffe, effectieve content voor merken. Op platforms als YouTube, TikTok en Instagram. Meer weten en solliciteren? Dat kan via deze link 👉 https://lnkd.in/eXNTyVfq #vacature #financialcontroller

Op zoek naar een stage in de wereld van social en content? Goed nieuws! Wij hebben een aantal vacatures open staan. 🙌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗲 𝘀𝘁𝗮𝗴𝗶𝗮𝗶𝗿 🔎 Blijf op de hoogte van trends en voer o.a. data- en marktonderzoek uit. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗲 𝘀𝘁𝗮𝗴𝗶𝗮𝗶𝗿 🎬 Creëer toffe producties voor internationale merken. 𝗩𝗶𝘀𝘂𝗮𝗹 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗿 𝘀𝘁𝗮𝗴𝗶𝗮𝗶𝗿 🎨 Geef vorm aan onze website, huisstijl, marketing en social media designs. Meer weten? Bekijk de vacatures en solliciteer hier 👉 https://lnkd.in/ezMn6F4p Hopelijk zien we je snel! #vacatures #stage #stagiair #Amsterdam

Spotted GAMMA Nederland's ‘Maak er verf van’ campaign yet? Or even dared to participate? If the answer is no, then it’s about time! 🎨🖌️ GAMMA wanted to create more awareness around their color scanner and encourage people to bring their dearest objects with their favorite colors for scanning, instead of struggling to find a color that just comes close to what they actually want. That’s why we created the ‘Maak er verf van’ competition, to bring this possibility on top of consumers' minds! 🎯 #𝗠𝗮𝗮𝗸𝗲𝗿𝘃𝗲𝗿𝗳𝘃𝗮𝗻 - 𝗵𝗼𝘄 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸? Everyone has an eye-catching, colorful, and maybe a little crazy item lying around at home somewhere. It could be anything from a bright pink inflatable tompouce to a giant yellow rubber duck. No matter what it is, with GAMMA's color scanner, you can find the exact color of your item. 🔍 𝗛𝗲𝗿𝗲 𝗰𝗼𝗺𝗲𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗽𝗮𝗿𝘁 GAMMA turns your favorite color into paint! And they will sell it, along with the color’s creative name, in stores for one year. Actually, hold on - there’s a way to top it further. You can enjoy your win while sipping cocktails on the beaches of Curaçao! 🌴🍹 The campaign is visible online as well as offline in stores (you heard correctly, we can do both 💪) for the rest of the year. Thanks to Danique, Steven, Laurens, Laura and Jesse from GAMMA Nederland for their trust, and our YingYing, Yara, Véronique, Katelijn and Sam who brought the offline assets to life! 👏 Check it out below👇 or offline in the store ;-) #team5pm #GAMMA #maakerverfvan

With GAMMA Nederland's color scan, you can turn every color into actual paint! 🎨 We brought this painting proposition to life with our latest influencer campaign 🚀 𝗧𝗵𝗲 𝗺𝗶𝘀𝘀𝗶𝗼𝗻 To establish the role of the #1 market leader in paint. Thinking about paint? Then GAMMA has to be top-of-mind! 🏆 𝗚𝗶𝘃𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮 𝗳𝗿𝗲𝘀𝗵 𝘂𝗽𝗱𝗮𝘁𝗲 A new strategy was a must. But not just any strategy, we wanted to make their products as tangible as possible! How so? By collaborating with influencers. Because at the end of the day, they are also just humans who need to paint their walls at home every now and then, right? 🎨🏠 Just like this, ‘achter elke deur een verfklus’ (a painting job behind every door) was born. Influencers entertainingly show solutions to paint challenges, transferring the real ‘I can do it’ mentality. Think of: presenting all of GAMMA’s paint propositions - their unique color scanner, color tester, being a paint specialist, and how to help with all of this, step by step. 🖌️✨ 𝗛𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗲 𝗽𝗮𝗶𝗻𝘁 𝗼𝗻 𝘁𝗵𝗲 𝘄𝗮𝗹𝗹, 𝗻𝗼𝘄? To get maximum visibility, the content is shared organically on the influencers’ channels and reposted by GAMMA. Like this, we bring it to the right target group and keep the human feel. ;-) Thanks to Laura, Laurens and Jesse from GAMMA Nederland for the trust, as well as to our Yara, YingYing, Sacha, Véronique, Stef, Joost, Sam and Rogier.   Curious? Check it out below 👇 #team5pm #GAMMA #Influencermarketing

It is the perfect time to switch to an online-first approach. Why? Cause tv watch time is lower than ever. 📺 📲 𝗧𝗶𝗺𝗲𝘀 𝗮𝗿𝗲 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 It’s no surprise to us, but in the recently published Telecompaper report it has been stated that within the first quarter of 2024, the watch time for streaming services was 25%, while live tv only reached 22%.  📈 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮 𝘆𝗼𝘂𝗻𝗴𝗲𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲? 𝗚𝗼 𝗳𝗼𝗿 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 Consumers between 25-35 only spend 15% of their watch time on tv and spend twice as much time on streaming services. 🎯 𝗦𝗼 𝘄𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱? It changes the advertising game. Tv advertising is still effective, but your viewers might not watch tv as much as they used to. With the  rising prices for advertising on tv, now is the time to go for an online-first approach. Does your brand believe in the future of digital-first advertising? #commercials #SVOD #grp

How do we make sure that working in the media industry stays exciting for the new generation? 🎥✨ In the recent podcast of BM (Broadcast Magazine), our MD Frank sat down with Diede to talk about the work culture in the media landscape. 🎙️ Frank describes that in order to perform as a company, you have to create an environment where everyone feels safe. Trust is an important factor in this. 🤝 That is why employee engagement is our most important KPI. While profitability and client satisfaction are very important for a business, we know that our best results come from a happy team. 😊 And we're constantly evolving in how we can achieve this. What do you think is the most important factor in creating a positive work culture? Listen to the full podcast here 👉 https://lnkd.in/gMcWqyTT #BM #employerbranding #media

How will YOU spend your campaign budgets for #autumn and #Q4? Here's how you can get around 30% more out of your budget online! 👇 As a marketer, you’re probably busy right now thinking about your fall campaign. That, next to TV, you’ll include online in your mix is a given... But did you know that with a few tweaks, you can get about 30% more out of your budget? 🚀 Yet brands often still place a cut-up version of their TV commercial online without considering the online attention span and platform fit 🤔 👉 How do you make sure you get the most optimal results online? Here are 5 tips how! 🔥 Read it in 🇳🇱 https://lnkd.in/dZ_HEacB Read it in 🇺🇸 https://lnkd.in/dMa6BBVC #onlinecommercials #commercials #grp #tv #online #budget #team5pm

Want maximum impact on your fall campaign? In our latest breakfast session, we talked with brands about tweaking TV commercials to be effective online! 💡 Tweaks might sound like nuance differences. But smart tweaks can have a big impact on the performance of your campaign 🔥 For example, #Volkswagen and #Beter #Bed generated about 30% more impact on their online commercials with the same media budget 📈 𝗧𝗩 𝘄𝗮𝘁𝗰𝗵 𝘁𝗶𝗺𝗲 𝗴𝗼𝗲𝘀 𝗱𝗼𝘄𝗻, 𝗽𝗿𝗶𝗰𝗲𝘀 𝗴𝗼 𝘂𝗽 📉📺 Did you know that TV watch time worldwide has decreased by almost 15%, while advertising costs on television continue to rise? This is why more brands are shifting their budgets to online. Great move! But let’s not forget that the rules of digital are different from those of TV. 𝗦𝘄𝗶𝘁𝗰𝗵𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗧𝗩 𝘁𝗼 𝗼𝗻𝗹𝗶𝗻𝗲 📺 ➡️📱 Most brands advertise online with TV commercials and cutdowns, ignoring platform fit and the online attention span. What could be better about that? TV commercials don’t match the language of the online platform and target audience. Attention also works differently online, so the story line needs readjustment. In short, tailoring your commercials to online requires a new way of conceiving, producing, and distributing (video) campaigns. 𝗕𝗿𝗮𝗻𝗱𝘀 𝗿𝗲𝗰𝗲𝗶𝘃𝗲𝗱 𝗮 𝗳𝗿𝗲𝗲 𝘀𝗰𝗮𝗻 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗧𝗩 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 🔍✅ Attending brands received a free scan and report on the online performance of their existing commercial. What do we base this scan on? The DCI score. This score indicates the degree to which a video is suitable for online use. 👉 It's based on 17 components, such as whether the video has a clear hook that captures viewers' attention or if the branding has been applied correctly. Stay tuned for more cool content about #online #commercials in the following weeks 🚀 #team5pm #boterkaaseieren #najaarscampagne #tv #commercials #grp