Upfield Australia recently hosted Bangkok-based Chef Ryan Abejuela, Regional Lead Chef, and Bilal Baig, Head of Food Service & Business Development - Emerging Markets, in Sydney to advance our growth plans in this key market. Chef Ryan joined Chef Wesley Valenton, Business Development Chef ANZ, to demonstrate the versatility of our plant creams in recipes to our new food brokerage team, Rise Up. They conducted head-to-head whipping, acid testing, cooking, and yield demonstrations, answering many tough questions with ease. The Rise Up team, consisting of 8 chefs and 4 sales people, experienced firsthand the texture, taste, and functionality of our cream. Bilal and Ryan also visited Hub Foods, an Australian food manufacturing business, where they toured the production area and sampled texture-modified foods designed for aged care and dysphagia, gaining valuable insights into the specific needs of Australian aged care facilities. In Melbourne, 30 top executive chefs attended the Executive Chefs Club lunch, where National Business Manager Debra Green and Chef Ryan showcased FLORA Plant Cream with a crowd-pleasing plant-based Piña Colada cocktail. Thank you to our Upfielders for helping shape the #futureoffood in Australia and beyond. #ProudUpfielders
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