Cluster Marketing Executive

Cluster Marketing Executive – focus F&B and Social Media Coordination

The Brands

• Crowne Plaza Amsterdam-South, next to Zuid station in the vibrant Zuidas district
• Manhattan Lounge Bar, a local hub for the community with a strong music theme
• De Japanner Zuid, a modern touch of the traditional Japanese Izakaya experience
• voco The Hague, near Binnenhof
• Ultramarijn, Bistro and Cocktail bar with a steampunk Notical theme
• Botanica, the fine dining flagship of Dutch Cuisine with a strong sustainable and ethical concept.
  
  

Overview:

We are looking for a creative and dynamic senior marketing professional with a passion for the hospitality industry to lead the promotion of our brands on a local level. Do you have a knack for social media, communication of events and a drive for performance? If so, we invite you to join our team as a Cluster Marketing Executive for Crowne Plaza Amsterdam and voco The Hague.

Location: voco The Hague & Crowne Plaza Amsterdam-South, 2 hotels in the Netherlands. Due to the nature of the work, we expect you to work from both hotels, managing your (travel) time in the best way.

Reporting to: Cluster Marketing Manager

Preferred starting date: August/September 2024

Key Responsibilities

Venue and Event Ambassador:

• Use and optimize all media channels to communicate about our agenda and ensure the success of all events.
• Partner with local influencers and media to enhance visibility and attract guests to our F&B venues.
• Work closely with all departments to support the planning and execution of promotional events and activities for the bars and restaurants.
  
  

Social Media Coordination:

• Act as the primary liaison with our marketing agency managing 5 of our 6 brands on social media.
• Develop and curate engaging content for the 6th brand on social media platforms
  
  

Marketing Strategy and Execution:

• Assist in the creation and implementation of comprehensive marketing strategies for both hotels, with a special focus on Food & Beverage (F&B) promotions.
• Collaborate with the F&B teams at Crowne Plaza Amsterdam and voco The Hague to highlight unique dining experiences and special events.
• Manage and optimize digital marketing campaigns, including email marketing, SEO, and POS, to drive bookings and customer engagement.
  
  

Performance Analysis and Reporting:

• Analyze marketing performance data and generate reports to measure the effectiveness of campaigns.
• Use data-driven insights to refine and improve marketing strategies, ensuring a high return on investment (ROI).
  
  

Brand Management:

• Ensure consistency in brand messaging and visuals across all marketing channels.
• Uphold the brand standards of Crowne Plaza and voco, while infusing creativity to attract and engage existing and new guests in our venues.
  
  

Qualifications

• Ability to work in the Netherlands.
• Proven experience in marketing, with a strong emphasis on social media.
• Experience in the hospitality/restaurant industry is highly desirable.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and analytics platforms.
• Creative mindset with a keen eye for detail and design.
• Ability to work independently and manage multiple projects simultaneously.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Fluent in English; proficiency in Dutch is a plus.
  
  

What We Offer

As part of the IHG network, here are the benefit offered to you:

• Employee discount for all 6000 hotels in the IHG network;
• Friends and family rates to share with your close ones;
• Up to 50% discount at the related bars and restaurant in the network;
• International career opportunity: today in Amsterdam but tomorrow in Aruba, New York or Rome;
  
  

From Both Hotels

• Homemade lunch/dinner provided during your working hours;
• Discounts and advantages at various sports, culture and wellness facilities
• A discounted agreement for your health insurance;
• Personal development such as training, internal growth and coaching;
• In-House Experience;
• A fun team of like-minded people;
• A lot of extra advantages per hotel
  
  

If you are passionate about hospitality, have a flair for marketing, and are ready to make a difference, we would love to hear from you. Apply today and join us in creating memorable experiences for our guests while driving our social media presence to new heights!

How To Apply

Please send your resume and why you think you are the right person for the role to amspc.hr@ihg.com. We look forward to welcoming you to our team!

We are committed to fostering a diverse and inclusive workplace where all team members are valued and empowered to succeed, irrespective of their background or identity.