AMOUAGE

Amouage presents the Wadi Dawkah Omani Frankincense Essential Oil as part of Harrods Fragrance Week in London The Wadi Dawkah Omani #Frankincense Essential Oil was exclusively revealed to industry professionals attending the World Perfumery Congress held in Geneva back in June 2024. Now, the House unveiled the natural ingredient to a broader audience as part of Harrods’ fragrance week for members of the press and key partners, offering a rare experience usually exclusive to perfume professionals, with a masterclass hosted by Renaud Salmon, Chief Creative Officer. The audience was exposed to the Essential Oil in its purest form before it will be used by perfumers. The essential oil has a unique olfactory profile that intends to inspire contemporary creations in fine perfumery, blending tradition and innovation and building bridges between heritage and posterity. The collaboration in synchronicity between dsm-firmenich and AMOUAGE aims to make the Wadi Dawkah Omani Frankincense Essential Oil available in Amouage creations while it also holds the promise of broader availability to other fine perfumery houses that share the House’s values of excellence and #authenticity. For more information, visit the newly launched website for all the knowledge about Wadi Dawkah under www.wadidawkah.com. #Amouage #Perfume #WadiDawkah #Frankincense #London #Harrods

A week at the AMOUAGE Manufacture in pictures: - We finalized new print techniques (gold foiling, printing on top of the foiling and foiling again on top of everything) to create depth and texture for gifts. - A new batch of the Jubilation 40 Extrait finished ageing and we were able to assemble some bottles. This is a fragrance that only gets better with age, 14 months old samples have less of the camphoraceous aspect and the honey and blackberry notes are shining. - We are now several months into the process of infusing solid natural ingredients into perfume concentrates. A first. It requires the teams to create tools that don’t exist in perfumery. A mix of common sense and creative craft, to separate oil from sandalwood chips.

AMOUAGE GUIDANCE Eau de Parfum wins Best Niche Perfume by an Established Independent House at the Fragrance Foundation France Awards. Grateful for this recognition for a fragrance that has become an icon in the making and truly embodies what Amouage proudly stands for: - Craft, craft, craft: each Guidance Eau de Parfum product is carefully crafted, one by one, by hand in our Manufacture in Muscat, Oman. A bottle contains 25% of pure perfume oils and has been aged for a total of 4 weeks (3 weeks of maturation plus 1 week of maceration). - Contemporary creativity and art direction: from the pure olfactive vision of Quentin Bisch (Givaudan) to the elevated material and visual aesthetics of louise mertens. - Transparency: all of this can be witnessed by anyone in real time: the doors of our Manufacture are open to the public 5 days a week (we stop and smell the roses the other 2). No appointment needed (yet). If travel is not an option, our social media platforms, website and perfume experts around the world will share the stories, inspirations and facts. A major thank you to all Amouage employees around the world, our trusted partners, journalists and perfume experts as well as every single client. #Amouage #Guidance #Luxury #Perfume #Fragrance #Beauty

The House of Amouage inaugurates its first flagship boutique in the United States    The House of AMOUAGE officially opened its first flagship within The Avenue in American Dream. The grand event was hosted by Renaud Salmon, Chief Creative Officer, who unveiled the stunning interior and the sensory mysteries of the space, inviting revered media, opinion leaders and cherished partners to discover the High Perfumery of Amouage.    As much a contemporary art destination as a boutique, the flagship store is an artistic depiction of a sunset in #Oman against layers of rugged mountain peaks. The space is a refined modern patchwork blending organically the finest materials – travertine, black marble, brass, dark oak, clay – with monolithic custom pieces and a breathtaking boutique-long screen. The boutique marks the first touchpoint in the Americas for #Amouage and serve as an ode to the Sultanate of Oman.    Amouage is located in The Avenue on Level 1. Store hours are Monday to Saturday (11 a.m. - 7 p.m.)   #AmericanDream #NewJersey #Oman #Luxury #Perfume  

APRIL 15, 2024 MUSCAT, OMAN 6 Weeks After The Start Of Infusion She opens the gleaming container. Despite her knowledge and her years of experience, she cannot be entirely certain about what she will find. The magic of time always yields a few surprises. She smells the strips and she is transported -- into the Outlands. Yes, there is familiarity here, but wonderfully, there is also change. The excitement of the new. She makes her selection. The process continues. Amouage The Essences Coming Fall 2024 #AmouageEssences

Guidance wins Best Niche Perfume by an Independent House at the Fragrance Foundation France Awards Guidance, the global best-selling icon in the making of AMOUAGE has received an extraordinary recognition by the The Fragrance Foundation France, where it was named Best Niche Perfume by an Independent House. The Award Ceremony was held in Paris, where Renaud Salmon, Chief Creative Officer and Quentin Bisch (Givaudan), the creator of Guidance accepted the prestigious award and offered their gratitude to the revered jury and expressed the deep inspiration of #Oman and Royal #Frankincense that was behind the creation. The Fragrance Foundation France Award comes after the recognition of a Belgian Beauty Award for Guidance. #Amouage #Guidance #AmouageGuidance #FragranceFoundationFrance

The House of Amouage showcases its Omani heritage in Bloomingdale’s  AMOUAGE features its grand portfolio within the halls of Bloomingdale's Middle East at The Dubai Mall, portraying an ode to the Mountains of the Sultanate of Oman and an homage to the greatness of the late Design Legend Gaetano Pesce, who visited Oman last year, titled “Our Dear Mountains – Homage à Gaetano.” Featuring the majesty of the sunsets over the horizon of Oman and conveying a passage of temporality that defines life, the podium welcomes visitors until June 24th. #Amouage #DubaiMall #Bloomingdales

The House of Amouage reveals a breathtaking new addition to the Guidance Collection: Guidance 46 Exceptional Extrait     In 2023, AMOUAGE released what instantly became one of its most admired and feted creations: Guidance Eau de Parfum created by Quentin Bisch (Givaudan). Today, we return to the unique landscape created in it and cast it in an even more mesmerising light. “We thought it would be fascinating,” says Renaud Salmon, Chief Creative Officer, “if Quentin didn’t remove anything from the original formula, but instead added certain ingredients to make all the parts of the structure stand out against each other with greater power and complexity.”    What they ultimately created is a remarkable study in light and shade, fragility and strength, subtlety and ostentatiousness - paradoxes brought together with an immediacy that can be achieved only by the Art of #Perfumery. Perfumery provides a canvas for an infinite state of unrest – the quest of Amouage is to constantly challenge, complexify and push boundaries, to understand the limits of our craft and to relentlessly strive to defy norms through acts of generosity.     Creative Direction and Photography by louise mertens.  Assistant Photography by Hugo Jose and Pedro Nobrega.    #Amouage #AmouageGuidance #AmouageGuidance46

10 Weeks After The Start Of Infusion The Architect forms ideas for a permanent home for the barrels – a purpose-built environment to maximise the potential of the ageing and infusion that are unique to this endeavour. His sketches suggest an organic enclosure – the first hints of what will become The Orangery. As time casts its spell on the contents of the barrels, the next stage of their future is being planned. Amouage The Essences Coming Fall 2024 #AmouageEssences

Renaud Salmon, Chief Creative Officer of Amouage discussed about the shift of consideration of usages and the desire for transparency and instantaneity at The Business of Beauty Global Forum The House of AMOUAGE was honoured to take part at this year’s The Business of Beauty Global Forum, where Renaud Salmon, Chief Creative Officer took part in a panel discussion titled Inside the Industry, High and Low: The Booming #Fragrance Opportunity. The talk highlighted the successful interventions in the past 5 years at Amouage but also gave insights into what the future of Amouage could look like. He expressed the challenges of keeping the creative standards intact while moving into a real-time communication model within the social media landscapes and how different generations can be integrated into the opportunities of ultra high-end Perfume Houses, taking the Amouage Voyages as examples - offering an exclusive look inside the Manufacture of Amouage. The conversation was moderated by Sheena Butler-Young and featured Heela Y., founder of Sol de Janeiro. Renaud expressed his knowledge on the shifts that helped emerge the modern perception of fragrance and the importance of driving transparency - highlighting notions such as concentration, ageing, the art of layering and the potential of embracing resale. The Business of Fashion - Business of Beauty Global Forum is a groundbreaking platform bringing together executives, entrepreneurs, and creatives from across the industry to reimagine the global beauty and wellness landscape. Images by Getty Images for Business of Fashion. #Amouage #BoF #BoFBeauty #BusinessofFashion