Como você abordaria uma situação em que executivos de alto nível têm prioridades diferentes para um projeto-chave?

When top level executives have varied perspectives, it should be welcomed. Allowing others to share their rationale behind the differing perspectives in an open and constructive discussion can help harness the collective wisdom of the top level executives. With an elevated mindset and a collaborative spirit the key focus for everyone would help ensure they are working towards the project's success. In guiding the discussion to identify and build the common ground will evolve consensus to plan the project priorities with ease.

If priorities are at odds, the first place I’d look is at the incentive structures. Is it possible misaligned incentives are creating conflicting priorities?

You cannot assess views from a third-party perspective. Each top executive is bound to have differing priorities, which is why they are top executives. The solution is to make sense of each other's priorities by listening to each other. Most people get stuck about their priorities when they have experiences that they have yet to be listened to, and listening does not mean agreement. The executives are likely to relent, yield, and collaborate in setting priorities by having been listened to and gotten. The key is to build trust by caring about what others care about and sharing with them what you care about. This method emerges as a new shared sense that is the basis of all cooperation and future design.

This step involves thoroughly understanding the perspectives of each top-level executive involved in the project. You can achieve this by scheduling individual meetings or a group discussion where each executive can articulate their viewpoints, priorities, concerns, and vision for the project. It's crucial to listen actively during these discussions to grasp the underlying reasons behind their differing priorities. This step sets the foundation for effective communication and ensures that you have a comprehensive understanding of each executive's perspective.

Here is a tip I was given a long time ago. Following individual assessments, organize a collaborative meeting where each executive can present their priorities and perspectives. Use active listening techniques to ensure everyone feels heard and valued. Introduce a framework for aligning these differing priorities by focusing on common goals and the overall vision for the project. Facilitate open dialogue to explore synergies and compromises, aiming to craft a unified strategy that leverages the strengths of each executive's viewpoint.

After understanding each executive's key priorities, the next crucial step is to arrange a meeting aimed at identifying mutual interests. Promote open communication and create a space where everyone feels valued and listened to. The objective isn't to push for unanimous agreement but to uncover common interests and objectives. Through this process, you can pinpoint a set of shared goals that can act as the foundation for a cohesive project plan. Moreover, consider utilizing collaborative tools or platforms to further facilitate this alignment and ensure ongoing cooperation among the executives.

As a coach, our role is not to advise; however, one question I might ask is: "What about starting an open discussion to understand everyone's views and goals, so you can find common interests and create a shared vision?"

Once you have assessed the views of all executives, the next step is to identify areas of overlap or shared objectives among their priorities. This involves analyzing the information gathered from the discussions to pinpoint common goals or themes that resonate across different perspectives. Finding common ground is essential because it provides a basis for building consensus and alignment among the executives. It helps in shaping the collective direction of the project and fosters a sense of unity towards achieving common objectives.

Here's something that helps me. During the meeting, use visual aids like Venn diagrams or priority matrices to map out the commonalities and differences in executives' priorities. This visual approach can help clarify overlaps and areas of potential compromise. Encourage executives to brainstorm solutions integrating multiple perspectives, fostering a collaborative mindset. By focusing on shared goals and mutual benefits, you can build a strong foundation for a unified project plan that reflects the collective vision of the leadership team.

To effectively align executive priorities, structure the meeting to focus on collaborative discussions and the strategic mapping of shared goals. Facilitate exercises that require executives to identify and discuss areas of mutual interest and potential collaboration. This approach not only underscores common objectives but also encourages a cooperative spirit, laying a strong foundation for a cohesive and unified project plan.

To reinforce the alignment, document and distribute the agreed-upon goals to all stakeholders. This transparency ensures accountability and keeps everyone on the same page. Also, regular progress review meetings should be established to track these goals, allowing for adjustments. This ongoing dialogue helps maintain focus and adaptability, ensuring the project remains aligned with the unified vision.

Building on the common ground identified, the next critical step is to establish clear and specific project goals. These goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. Clear goals help clarify what needs to be accomplished and provide a roadmap for the project team. They ensure that everyone is working towards the same outcomes and allow for effective monitoring and evaluation of progress. Clear goals also prevent misunderstandings and ambiguity, aligning the efforts of the executives and the project team.

Accountability frameworks are crucial for sustaining alignment after setting goals. Define specific roles and duties for each executive, ensuring their efforts align with the established priorities. Regular updates and progress reviews help maintain project momentum and allow for adjustments when needed. Accountability not only encourages a sense of responsibility but also reduces potential conflicts by keeping everyone committed to the common goals. Additionally, integrating performance metrics can provide clear benchmarks for success, further reinforcing the commitment to shared objectives.

Accountability is everything in this context because it transforms vision into action. When each executive and team member knows their responsibilities and is held accountable, it ensures commitment and drives results. Accountability fosters transparency, builds trust, and keeps the project on track. It encourages ownership, empowering individuals to contribute their best work. This collective responsibility unites the team, ensuring that everyone’s efforts align towards achieving the project’s goals, creating a cohesive and high-performing environment.

To strengthen accountability among executives, implement a transparent tracking system that monitors progress against goals. Use digital dashboards that all team members can access, showing real-time updates and milestones. This visibility ensures that each executive understands their role and the impact of their efforts on the overall project. Additionally, scheduled review meetings encourage continuous dialogue and adjustments, enhancing team cohesion and ensuring consistent focus on collective targets.

Accountability is essential for ensuring that each executive takes ownership of their responsibilities towards achieving the project goals. This step involves assigning roles and responsibilities based on the agreed-upon goals. Clearly defining who is responsible for what tasks helps in distributing workload effectively and ensures that progress is monitored consistently. Regular check-ins, progress reports, and milestones can be established to track accountability and adjust strategies if necessary. Accountability fosters a sense of commitment and drives performance towards meeting the project's objectives.

When Top-Level Executives have differing priorities, it's crucial to remember that true alignment goes beyond just clear roles and regular check-ins. We need to consider the deeper aspects of Spiritual Intelligence, which encourages us to understand the values and visions driving each executive's priorities. By fostering open dialogue and empathy, we can uncover common ground that might not be immediately visible. Accountability should be paired with a shared “Spiritual Commitment” to the project's higher purpose. This approach helps transform conflicts into opportunities for collective growth, ensuring that every executive feels heard and valued in the process.

Collaboration among top-level executives is crucial for leveraging diverse perspectives, expertise, and resources towards achieving common goals. This step involves fostering an environment where executives can work together effectively, share ideas, and make collective decisions. Open communication, mutual respect, and willingness to collaborate are key factors in promoting teamwork and synergy among executives. Collaboration enhances creativity, problem-solving capabilities, and overall project effectiveness by harnessing the collective intelligence and capabilities of the team.

Despite efforts to find common ground, conflicts or disagreements may arise among top-level executives due to differing priorities or approaches. This step involves addressing conflicts constructively and proactively to prevent them from derailing the project. Conflict resolution techniques such as mediation, negotiation, or facilitation may be employed to facilitate discussions and find mutually acceptable solutions. The goal is to reconcile differences, find compromise where necessary, and ensure that conflicts do not undermine progress towards achieving the project goals. Effective conflict resolution preserves relationships and maintains focus on the overarching objectives of the project.

Here's how I would handle/recommend handling: First align with the company's goals. Project objectives that stray from overall strategic goals are in danger! So give yourselves a common baseline framework to evaluate priorities/ID which ones are most critical to success. You'll assuredly get out of your own way as an exec team with differing priorities. Then visualize impacts (including timeline), and figure out resource allocation and potential outcomes in a data-driven way. And seek both consensus and compromise. You'll benefit from having a clear decision-making process to avoid stalemate (perhaps a weighted voting system, or deferring to the CEO).

One thing to remember in these situations is that it is very easy for people to say they agree to avoid the conflict or because they are not brave enough to go against the group or are married to their ideas. This creates massive problems downstream. You must build a culture in an exec team to have different views, share their opinions, challenge each other, and debate the right approach, but once a decision is made, all get behind it and make it work and let go of their opinions to act as one voice.

I think it is important to also consider maintaining continuous communication by keeping channels open for regular updates, feedback, and transparent information sharing to ensure alignment and engagement. Also remember to celebrate milestones and achievements to boost morale and motivation and be open to adapting the project plan based on feedback and new insights, allowing for iterative improvements. In addition important to ensure resource allocation by confirming that adequate resources are allocated to meet the set goals. Lastly, regularly monitor and evaluate progress using key performance indicators and adjust as needed to stay on course. These additional steps will help ensure a successful and cohesive project outcome.