Showing 1 - 10 of 192
S. Khonkaen allots B300m for growth
Business, Pitsinee Jitpleecheep, Published on 25/12/2023
» S. Khonkaen Foods Plc, a producer and distributor of processed food products, plans to earmark an investment of 300 million baht for the upcoming year to bolster its domestic and international operations.
Tough competition for New Year's hampers
Business, Pitsinee Jitpleecheep, Published on 11/12/2023
» Competition among providers of New Year's hampers and gifts has intensified from last year, fuelled by aggressive campaigns and enticing offers from major supermarket chains and beauty brands, aiming to attract consumer spending during the festive season.
Siam Piwat unveils Korean fashion tie-up
Business, Pitsinee Jitpleecheep, Published on 30/11/2023
» Siam Piwat Co, the operator of Siam Discovery, has teamed up with Shinsegae, the leading South Korean luxury department store, to offer popular Korean fashion labels at the mall to enhance its status as a Korean hub and entice younger shoppers.
CMG puts Korea's Fila in the spotlight
Business, Pitsinee Jitpleecheep, Published on 20/11/2023
» Driven by the growing popularity of Korean pop culture, including music, TV series and cuisine in Thailand, Central Marketing Group (CMG), the authorised marketer of the Fila sports fashion brand, plans to harness this cultural influence to propel the Fila brand into the spotlight among Gen Z and millennial customers in 2024.
Top restaurant chains in expansion drive
Business, Pitsinee Jitpleecheep, Published on 06/11/2023
» Two leading restaurant chains, Sizzler and McDonald's, are expanding to broaden their customer base and increase the frequency of customer traffic.
Sappe grows a global brand
Business, Pitsinee Jitpleecheep, Published on 30/10/2023
» Building a global brand for products is a formidable task, but it remains a dream for both small and large companies.
Mall Group in pitch to attract more tourists
Business, Pitsinee Jitpleecheep, Published on 26/10/2023
» Supaluck Umpujh, chairwoman of The Mall Group Co, a leading Thai retail operator, has pitched an idea to attract more foreign tourists to Thailand and stimulate the country's economy.
Siam Piwat forges two new partnerships
Business, Pitsinee Jitpleecheep, Published on 17/10/2023
» Siam Piwat Co, the operator of Siam Center, Siam Discovery and Siam Paragon, is teaming up with two new retail partners from China and South Korea, with the aim of enticing affluent customers from both partners to shop at Siam Piwat's retail complexes by the end of this year.
Burger King adopts digital transformation
Business, Pitsinee Jitpleecheep, Published on 06/10/2023
» Burger (Thailand) Co, the operator of Burger King in Thailand, is adopting digital transformation as consumer behaviour shifts, in a bid to grow its brand affinity.
CPN, Pokémon roll out 'Great Celebration'
Business, Pitsinee Jitpleecheep, Published on 06/10/2023
» Retail and property developer Central Pattana Plc (CPN) is gearing up to invest 600 million baht and collaborate with the famous Pokémon brand to launch "The Great Celebration 2024" marketing campaign.