Accord Marketing

At Accord, we're harnessing the power of AI to elevate creativity and productivity. Our new AI Mission Statement highlights our commitment to collaboration, ethical use, innovation, and data security. Discover how we're redefining creative processes and more with AI. 🔗https://lnkd.in/dmK9AYkd #AIinMarketing #AIMissionStatement #NewBlog

Breaking News: Google scraps plan to remove cookies from Chrome. Google has announced a significant shift in its privacy strategy, deciding not to eliminate cookies from its Chrome browser. Instead, Google plans to introduce a “new experience” in Chrome, aimed at empowering users to make informed choices about their web browsing privacy. While the specific timeline for this new approach hasn't been provided, it's clear that changes are on the horizon. 🔗Google's announcement: https://lnkd.in/ee5GP3Mx #DigitalMarketing #GoogleAnnouncement #CookielessFuture

The Power of SEO Tactics on TikTok: Why It Matters In the ever-evolving world of digital marketing, SEO isn't just for Google anymore. TikTok continues to take the world by storm and is becoming a critical space for SEO strategies. Here's why you should be utilising SEO tactics on TikTok: 🌟 Discoverability: TikTok's algorithm prioritises content that engages viewers, but it also relies heavily on keywords and hashtags. By optimising your TikTok content with relevant keywords and hashtags, you can significantly increase your visibility and reach a broader audience. 📈 Trendspotting: TikTok is a goldmine for discovering the latest trends and keywords. By staying on top of trending hashtags and challenges, you can create content that resonates with current interests and boost your engagement rates. 🎯 Audience Targeting: Effective SEO on TikTok helps you target the right audience. Use niche-specific hashtags and keywords to attract viewers who are genuinely interested in your content, leading to higher engagement and conversion rates. 🔗 Backlink Opportunities: Collaborating with TikTok influencers can generate valuable backlinks to your site. Influencers can share your content or link to your website in their bios, driving traffic and enhancing your SEO efforts. 💡 Creative Content: TikTok's format encourages creativity, allowing you to experiment with different content types and see what works best. This not only helps in keeping your audience engaged but also provides insights into the kinds of content that perform well across different platforms. 📊 Analytics and Insights: Use TikTok's analytics tools to track the performance of your content. Understanding what works and what doesn't will help you refine your SEO strategy, ensuring that your content continues to rank highly and attract viewers. TikTok isn't just for dancing anymore; it's a dynamic platform where businesses can thrive if they understand the importance of SEO. Start optimising your TikTok content today and watch your engagement and reach soar! Having the unique opportunity to work across both SEO and Organic Social, I’ve gained valuable perspectives on how these disciplines can complement each other. By integrating SEO strategies into organic social efforts on platforms like TikTok, you can create a cohesive approach that maximises reach, engagement and brand awareness. What strategies have you found effective for optimising content on TikTok? Share your tips and experiences below! ⬇️

We're #hiring a new Head of Account Management in Greater London, England. Apply today or share this post with your network.

We're #hiring a new Head of Account Management in London Area, United Kingdom. Apply today or share this post with your network.

We are thrilled to announce that we have been shortlisted for Integrated Agency of the Year (Large) at this year's Don't Panic Events UK Agency Awards! This recognition is a testament to the incredible work, dedication, and innovation of our entire team. Congratulations to all fellow finalists. Fingers crossed! 🤞 #UKAgencyAwards #IntegratedAgency #TeamAccord

Join our award-winning team! We are on the lookout for an experienced leader and mentor to head our Account Management team. If you're someone who thrives in a performance-led environment and is driven by strategic direction, revenue growth, and maximising profitability, we want to hear from you. 🔗Full job description and how to apply: https://lnkd.in/eUw_m_6K #JobOpportunity #AccountManagement #MarketingJob #JoinOurTeam

Fair to say MAD//FEST was pretty good. Watched some very entertaining sessions, and amongst others, was great to spend time with Jon Bezalel and Lisa Rose. Rather than post a ton of pictures, here's a short reel of my day. MADFest, see you in 2025.

Introducing our newsletter, ACCORDing to us. Crafted for both seasoned professionals and those just beginning their careers, there's something for everyone.   Why Subscribe? 🔍 Insider Insights: Get exclusive access to industry research, trend reports, white papers, and marketing factsheets. 📰 News & Views: Keep up to date with what's happening alongside insightful commentary and diverse perspectives. 🎤 Expert Opinions: Hear from our media partners as they share their strategies and success stories. 📅 Exclusive Events: Gain access to industry presentations and networking opportunities. Click the button below to start receiving our carefully curated content directly in your inbox. 👉 https://lnkd.in/dWqcVs8H

Something which in my view is underestimated in the fast-paced digital world we inhabit, is EXPERIENCE. It struck me in a recent call with a prospective client, that the average time at Accord for the five of us presenting was 10 years! I have no doubt that this played a part in us gaining their trust and ultimately working with them. The longer term perspective, insights and adaptability that a significant tenure brings cannot be replicated in any other way. A big shout out to the #brilliantlyjoinedup team: Daniel Ward, Chris Shanley, Holly Paddon, Kara Bennett