Cognito

AI is transforming business, but it’s not without risks. Businesses are training models without proper consideration to who owns the data they are using. The simple truth, CEO Tom Coombes notes, is that we just don’t know how these new technologies will impact existing intellectual property protection. Tom explains how companies can manage AI risk in our latest report. Read here: https://bit.ly/3WHNdpm #AI #EmergingRisks #Risk #Communications

American politics are polarizing and volatile. Douglas Hesney, Senior Vice President, explains how companies can navigate politically turbulent waters and a treacherous regulatory landscape, and protect their reputation in the process. Successfully mitigate and manage risks for your firm’s success – Download the report: https://bit.ly/3YmxopG Doug has also reflected on the changes since early July in his latest piece on Substack. Check it out for more: https://bit.ly/3WF6mZl #USPolitics #EmergingRisks #Risk #Communications

From her days reporting on ESPN to teaching the next generation of reporters, Jane McManus has witnessed how both the sports industry and journalism’s role in the world, have evolved first-hand. In the latest episode of Cogcast, Jane shares her career journey within sports with Account Director – and former student – Vanja Lakic, from her early days covering The Jets, how social media is democratizing information, and her upcoming book on how women’s sports are finally getting their due. Jane also shares unique angles on covering the Paris Olympics and how AI could have been used in the lead-up to the global event. https://bit.ly/4cT8jqH #Communications #SportsJournalism #Olympics

This week, Katie Hile, Eliette Riera and Simon Gentry joined us for a roundtable discussing the future of net zero and climate policy in a new political era. Huge thanks for joining us and taking the time! What are the key insights for UK and European markets? 1. There’s a public and politics disconnect - people can’t see and feel the positive changes around climate action. Communications should fix this. 2. Engage – from consumers up to policy makers, communicators need to engage early on issues and policy areas that can be very polarizing. 3. Incentivize investment - there simply isn’t enough funding. Communications will be important in attracting private-sector investment. 4. Educate - Communicators have a responsibility to tell the real climate transition story and bridge disenfranchisement. Stalling on climate policy will cost people, but that’s not the message we hear. 5. Listen - sounds simple; but business, government and consumers need to listen to each other and ask what they are each trying to achieve.    6. Rethink the narrative - Communications can break down the climate siloes across the housing crisis, education, or healthcare.   Thanks to everyone who joined an insightful discussion. Get in touch with our team here for more: https://bit.ly/3SnK8sl #Climatepolicy #NetZeroPolicy #Government #Climatetransition #ESG #Climatecommunications #elections #transitionfinance #ESGcommunications 

Most professionals could greatly improve on LinkedIn. Key to that is regular original content, which can be easier than it looks. In an essay for the IPRA International Public Relations Association our Andrew Marshall shares his practical pro tips for professionals looking to maximize their own brand on LinkedIn. From eye catching headlines, timeliness and tackling client sensitivities, check out Andrew’s piece to level up your LinkedIn: https://bit.ly/3Wnp2vo #PersonalBrand #Communications #PR

There is no “secret sauce” to communicating ESG performance effectively, but with scrutiny at an all-time high, firms are deciding to say nothing. This is a mistake. Yes, badly substantiated ESG claims will leave companies exposed to significant reputational risk in criticism from media and regulators alike. But, there are clear guidelines around corporate governance that, when combined with a thorough communications strategy, can really improve business outcomes. Our new report explains how: https://bit.ly/3Wo1hTY #ESG #EmergingRisks #Risk #Communications

The CrowdStrike outage struck down businesses across the globe on Friday. It’s the latest striking reminder of just how closely we are tied to our technical infrastructure. We’ve just released our emerging risks report, where we explore how companies can operate even with uncertainties. We hear from global experts, including Laura Hartmann at SoSafe on why we need “holistic security strategies to mitigate risk in a sustainable way". Read more: https://bit.ly/3zTCfV7 #EmergingRisks #CrisisCommunications #SecuirityStrategies

There’s a lot going on at Cognito this summer and we’re documenting it all over on our Instagram through our second ever Summer Takeover Series! Featuring colleagues like Sophie Lee from offices around the world, we’re sharing what it’s like to work at Cognito and a few industry secrets from each region. Follow our page to catch a new takeover each week and find our past takeovers in our page highlights: https://bit.ly/3W9sfOT #Communications #PR #MediaRelations

Businesses today are expected to be a positive force for good. They must innovate, drive equality, solve climate change, navigate cyber threats and deliver growth.   It’s an order that requires significant preparation.   To help, we have drawn insights from experts in ESG, AI, cyber and political risks to shed light on what companies can do to successfully navigate emerging risks.   Read the report here: https://lnkd.in/eKCNtB5C   A huge thank you to our contributors, Joseph Cockerline, Tom Coombes, Simon Gentry, Douglas Hesney, Jan Jaap Omvlee, Charles Ansdell, and Laura Haartman.   #Risk #RiskManagement #EmergingRisks #ESG #AI

Every second counts - James Faris, Senior Investing Reporter at Business Insider stresses the importance of a more discerning focus when pitching. Investing your time in strategic outreach can lead to better results that require less work. Find more about his journey and his current reporting focus in the newest episode of Cogcast with Account Director Larissa Padden: https://bit.ly/3VYMHC2 #Communications #PR #MediaRelations