DMA (Data & Marketing Association) UK

The King’s Speech marks a momentous occasion for UK businesses with the inclusion of two Bills particularly important to our industry: a Digital Information and Smart Data Bill and an AI Bill. A focus on growth within the King’s Speech is a welcome sign of a proactive strategy to support UK businesses. The DMA strongly supports the inclusion of a Digital Information and Smart Data Bill that reforms data protection regulation. This Bill will enable data to flow more freely, reduce administrative burdens on businesses, and balance innovation with privacy. Prioritising robust data frameworks will help the British business landscape and our economy reach their full potential. Read the full response from DMA CEO, Chris Combemale, and how the DMA has advocated for 12 reforms that will empower growth for businesses and charities: https://lnkd.in/e-qBdy3A #DigitalInformationandSmartDataBill #KingsSpeech #Innovation #EconomicGrowth #DMA

Check out DMA member UniFida's new book on marketing attribution! Featuring insights from the DMA's "Value of Measurement" report, this is a must-read for anyone aiming to master campaign effectiveness. Dive into the tools like customer data MTA and MMM to paint a full picture of your marketing efforts. Explore more here: https://lnkd.in/dTrUaPyN #MarketingAttribution #DMAMembers #CampaignEffectiveness #DataDrivenMarketing

Elevate Your Marketing Strategy with Our AI Masterclass! Are you tired of spending countless hours on repetitive marketing tasks? It’s time to work smarter, not harder. Our AI for Marketing Masterclass is your ticket to reclaiming your time and supercharging your strategy. What You’ll Learn:  Time-Saving Tools: Streamline your workflow and boost productivity.  AI Fundamentals: Origins, latest developments, and responsible use of AI.  Efficiency Techniques: Free up hours for strategic thinking and creativity. Gain practical skills to work more efficiently and stay ahead in our fast-paced digital world. Secure your spot today and transform your marketing strategy with AI! Register Now: https://bit.ly/3WiDF31 #AIMasterclass #DigitalStrategy #MarketingInnovation #AIinMarketing #DMA 

The DMA celebrates people and the power of our community. We're introducing the #Leaders of our #DMACouncils to our wider audience starting with the Print Council.    Led by Kelly O'Sullivan of Webmart and (freshly promoted) Phoebe Cooper, MBA of RSPCA the Print Council champion the power of door drop, direct mail, and everything in an envelope.    You can see some of their great work in the latest Door Drop Report 2024 and apply to join the Print Council here: https://lnkd.in/gVb-iZ9A https://lnkd.in/eMDNV2y6

🚀 Launch Your Career to New Heights with the DMA Awards 2024! 🚀 Your groundbreaking campaigns have the power to redefine the industry — and it's time they get the recognition they deserve. Winning a DMA Award isn't just about adding a trophy to your shelf. It's about solidifying your legacy and showcasing your dedication and innovative spirit to the world. Explore our entry guide filled with invaluable tips and advice to help you make a lasting impact: 2024 Entry Guideline: https://lnkd.in/evNxPmgs Hurry! Early bird discount ends Friday, 26 July. #DMAAwards #CareerRocketFuel #Innovation #GoFurther

What an incredible evening at the #DMASummerDrinks! A huge thank you to STEPHEN MAHER for his leadership and welcome to Tony Miller and Rich Atkinson-Toal! Check out some of the highlights from the night! 

Here’s a sneak peak of the evening so far 👀🥂🌞 #DMASummerDrinks

We’re live from the Ham Yard Hotel Rooftop! The #DMASummerDrinks event is in full swing. Amazing turnout and inspiring speeches. We have a second announcement for this evening — we are thrilled to share Rich Atkinson-Toal will be joining Tony on the board as our newest board member. Richard has served on the DMA Awards and Customer Engagement Committees, and we are excited to welcome him onto the board to help drive excellence in the year ahead at the DMA.

We can't wait for tonight's #DMASummerDrinks! We look forward to our members joining us at the Ham Yard Hotel Rooftop as we honour STEPHEN MAHER and welcome Tony Miller as our new Chair. See you there!

When was the last time you considered Door Drops? Our latest report, in partnership with JICMAIL and sponsored by Herdify, reveals the unrivalled effectiveness of Door Drops in 2023. We've uncovered a wealth of data that showcases how this time-tested method is adapting to modern marketing needs. 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗿𝗲𝗽𝗼𝗿𝘁: ➜ 22% surge in purchases prompted by door drops. ➜ 13% increase in items being discussed with family and friends. ➜ 3% increase in the number of advertisers using Door Drops in 2023. Hear from experts like Tom Ridges 🐄, CEO of Herdify and Ian Gibbs, Director of Insights from the DMA as they explore: ➜ The evolution of door drops into a highly targeted, efficient channel. ➜ Rising commercial effectiveness, with notable increases in key metrics. ➜ The crucial ‘talkability factor’ for boosting brand awareness. Download the report to learn how the Door Drop channel is evolving in to a highly targeted, efficient, and effective data driven solution for marketers. Members can access the report here: https://lnkd.in/eGHk3xrh Not a member? You can still access a copy of the report here: https://lnkd.in/esiHVdfC #DirectMarketing #DoorDrops #MarketingInsights #DMA #JICMAIL #MarketingStrategy