Dawn

People generally want to work for a company that presents itself well. A company that has values that align with their own, and sticks to them. If you don't have a solid set of values, truly embedded into the company, how do you show what you stand for? How do people know that you're the company they want to work at? If you're looking to solidify your brand core, get a clearer sense of who you are and what you stand for so you can put a stronger strategy together based on these values, our brand workshops are the perfect place to start. Get in touch today to know more.

You might have seen the recent Great Ormond Street Hospital Charity motion identity by Jones Knowles Ritchie. We think it's brilliant, and brings a personable, lively element to the brand, giving it the emotion it deserves to evoke. It's made us think even deeper about motion within brands in general. Motion should be ingrained fully within a brand. Something that is decided upon throughout the brand process and stuck to. What are your thoughts on this? #motion #branding

Not one, but two new designers join the Dawn team! Want to get to know them a bit more? New blog posts about both of them on the website now: Chris - https://lnkd.in/eJ3KUzrT Ana - https://lnkd.in/dKJsbeQ2 Welcome to the team, both of you!! We're happy to have you here 🙌🏼

Make your brand move, people! Motion, our third pillar alongside brand and digital, is used within almost every project here at Dawn. Motion brings life to a brand, as we've seen in the recent Great Ormond Street Hospital Charity motion identity by their in-house design team/Jones Knowles Ritchie/Stuart Gough/Pentagram (which we think is brilliant by the way - well done to everyone involved 👏🏼) Motion brings character, can bring out the brand's personality, make it more aligned with its positioning, and make things stand out amongst a sea of static brands. Motion is going to become commonplace across all brands very, very soon. Get ahead of the curve and bring motion to your brand. Let's get moving. Get in touch today to talk about how we can create a motion identity for your brand. #motion #motiongraphics #animation #brandidentity

Welcome to the team, Ana Rudolph! Ana has joined the team as a designer, and we're so pleased to have her on board. She is from Boston, USA, and won't eat pasta unless it's been made by hand. With standards like that, we know she's going to fit in here at Dawn. Get to know her a little more in our latest blog post: https://lnkd.in/dKJsbeQ2

Join us. CVs to jobs@dawncreative.co.uk please! Job descriptions below. Business Development Manager: https://lnkd.in/e32fCSpD Account/Client services Manager: https://lnkd.in/eABReyJx

Want to improve your employer brand? Get yourself over to this event on the 23rd May. David O'Hearns will be doing a piece on how your employer brand is an extension of your main brand, and how to align the two. See you there! #employerbranding #hr #branding #employeesatisfaction

Kerry Curtis, Director of Brand Development at Total Fitness says there’s "less of a sell" for fitness now. The younger generation is more intrinsically motivated to keep fit than previous generations. Before it’s been a question of “Why do fitness?” whereas now it’s “Why do fitness with us?” In an era where consumers are motivated by more than just the product or service itself, a strong brand becomes the driving force that not only attracts but retains a community that resonates with the brand's essence. It's not just about selling fitness; it's selling an experience that aligns with the consumers’ goals and values. It’s creating a genuine connection, and making them feel like they belong. In this industry and many more like it, your brand is what makes you stand out. Listen to the whole episode now! Search “Branding. Done.” wherever you get your podcasts. Thanks again Kerry for being on the show! #podcast #branding #brand

How does a company’s main brand link to their employer brand? In our latest podcast episode, Kerry Curtis tells us about how the team at Total Fitness worked on their employer brand and consumer brand at the same time, making them completely aligned with each other. We honestly believe that this is by far the best way to approach your employer brand. Make it intrinsically linked to your consumer brand, with your core values at the heart of both. If you truly care about having a strong brand, you need to consider how it’s going to be applied across your recruitment campaigns, job ads, and the overall offering for employees across the company. Have a think. How are your values reflected in your own employer brand? ___ Search "Branding. Done." wherever you stream your podcasts to listen!

You've seen the digital and motion work we recently did for Bitcoin Frontier Fund. This is the overall brand project. The project consisted of: - A brand new visual identity - Brand core strategy - A full icon set - A brand new website - Presentation template - Social launch animations More on the project in the work section of the website - let us know what you think! #rebrand #brandstrategy #brandidentity