Dragonfly AI

What are the benefits of automated retailing? Click here to find out: https://hubs.ly/Q02GnpS50 #Blog #AutomatedRetailing #CPG #Resources #AI

Have you heard the story of how Dragonfly AI went from research project to commercial creative testing? Hamit Soyel, a postdoctoral research fellow at Queen Mary University of London and one of the creators of the original algorithm shares the story here: https://lnkd.in/exspQhiF #QMUL #CreativeTesting #StartUp #AI #CPG #Retail #PredictiveAnalytics

It really is the battle of the immersive experiences, with each one getting bigger and better than the next! Bacardi's Patron tequila debuted theirs this month in Canada. The 88-by-88 foot dome uses projection mapping tech to turn the interior into a 360-degree portal out of the city and into the “heart of Mexico". Tickets start from $35 and guests can expect live DJ sets, premium cocktails and the spectacular landscapes. Besides being a lot of fun for consumers, why are immersive experiences becoming so popular? ✅ Sensory stimulation and interactive elements mean a much higher engagement level ✅ Thanks to VR and AR, consumers become part of the brand's story ✅ Many consumers, particularly millennials and Gen Z, value experiences much higher than material possessions ✅ Seamless omnichannel integration and convenience Which immersive experiences have captured your imagination? #Retail #ImmersiveExperiences #VirtualReality #AugmentedReality #ConsumerEngagement

The curtain has closed on the second season of the Game of Attention podcast. 8 unbelievable episodes covering: ➡ Data driven personalization ➡ How to effectively utilize martech ➡ Redefining events with AI ➡ Reviewing physical and digital channels ➡ How to achieve creative effectiveness ➡ The impact of AI on content ➡ Utilizing AI for product iteration ➡ Instore experience or efficient optimization Thank you so much to the amazing experts this season: Konrad Sanders, Andrew Cherrie, Khushbu Parmar, Isabella Bedoya, Gordon Doherty (M.Sc ,IDM), Paul Wright, Rob Edwards, Ross Halliwell, Ryan Smith, Katie Rimoldi (Reiffenstein), Boran Cakir, and Ian Scott. and of course to the Dragonfly AI team who took part in some of the discussions; Kate Nunan, Kassandra Mccalla, James Harvey, and Leigh de Klerk. Season 3 is already in the works! Subscribe below ⬇ #Podcast #Retail #AI #CPG #Martech #Omnichannel #CreativeEffectiveness #Instore #MarketingStrategy #ExpertInsights

The real question is, who isn't obsessed with the LEGO Group? Remember one of their ad campaigns from a few years ago? An epic story written by kids? Just incredible. At MAD//FEST earlier this month Claudia Miceli led a brand challenge seeking out innovative solutions to get more girls using LEGO to be creative and imaginative. Their partnership with World Wildlife Fund to reduce carbon emissions and promote climate changing action was a clever one. And what about how inclusive LEGO is? From Braille bricks to culturally appropriate sets and gender equality in their figures. LEGO is a household name on a global scale because it connects its consumers on a personal, familiar level. The brand doesn't discriminate, it creates space for everyone to be creative, inspired, and engaged. From building their first car to putting together the Titanic. LEGO has emotional, social, and creative impact. It's a brand that is only really competing against themselves between the franchises. Which other brand can you think of that resonates at LEGO's level? Here's that great campaign ➡ https://lnkd.in/eCTHw7AF #Marketing #LEGO #BrandStory #Storytelling #EmotionMetrics #CreativeImpact #CreativeConfidence #ConsumerFirst #Inclusivity #Sustainability

🌟 A Look Back at Quirk's New York 2024 🌟 Reflecting on some of the fantastic talks at Quirk's New York 2024, featuring insights from: 💡 Global Head of Shopper Excellence at Mondelēz International, Cristina Marinucci 💡 U.S. Portfolio Insights Lead Consumer & Shopper at Haleon, Litthya Báez 💡 Senior Manager Insights & Analytics at Reckitt, James Rosen ...Just to name a few! What was your highlight from Quirk's 2024? Comment below! #QuirksNY2024 #MarketResearch #AIInnovation #ShopperInsights #ConsumerBehaviour

Todd Kaplan moved to Kraft Heinz from PepsiCo after lighting the world up with PepsiCo's new look - while we're waiting to see the magic he brings his new role, here is what else is happening ⬇ 🤖 Procter & Gamble's internal AI tool, ChatPG, has reached 30,000 users as part of their artificial intelligence upskilling drive. 👨🔬 Kimberly-Clark has hired Craig Stephen Slavtcheff to lead R&D efforts. Slavtcheff brings with him 3 decades of experience, most recently with Campbell's. 🧀 Bel is integrating AI into its manufacturing operations to boost sustainability efforts. Through a partnership with Dassault Systèmes, the company is working on efficiency and progress across 11 manufacturing plants. 🥃 Pernod Ricard is looking to grow its American whiskey portfolio by launching a separate US based global brand company headed by Richard Black. 🧥 Alfredo C. M. Tan takes over as chief digital and information officer at Canada Goose. Tan will oversee strategy implementation, and adoption of the brand's consumer-facing digital platforms. 🍫 Chocolate and cocoa manufacturer Barry Callebaut Group has formed an AI and Cloud partnership with Microsoft to drive digital transformation. 🤔 A recent study exploring US consumer sentiment of ads on streaming services found that more than half prefer personalized ads and most are willing to accept ads in exchange for lower subscription fees. Full article in comments. Hit follow for weekly industry news 🔔 #News #Headlines #CPG #Retail #Promotions #NewsUpdates

What does integrating AI in CPG processes mean? Take a look https://hubs.ly/Q02D18BQ0 #Personalization #InsightDriven #CustomerJourney #CPG #Blog #Resources

🌏 🍃 🌊 🎯 Right? See how insights drive this forward here ➡ https://lnkd.in/eBS3YaKZ #Sustainability #CPG #ConsumerInsights #CarbonNeutral #EnvioronmentallyConcious #DataDriven

What store is Ian Scott talking about? Don't miss this episode where Ian and Boran Cakir discuss the ideal balance of human centered tech supported success for retailers. 📺 https://lnkd.in/ei7zKiQC 🎧 https://lnkd.in/e7AjZ8BS 🔔 https://lnkd.in/eE4BXhE5 #Podcast #NewEpisode #Tech #HumanCentered #Retailers #Retail #Optimization