ITB Worldwide

ITB partnered with Visit Qatar to host the ultimate influencer experience to host and draw attention to The Geneva International Motorshow in Qatar - the first time it was held outside of Geneva! We had our stellar team on the ground, including Hannah Scott and Kathryn Calderwood, who provided a phenomenal bespoke and personal service hosting and managing 24 influencers from across 11 markets to experience the Geneva International Motor Show and the #F1 hosted Lusail International Circuit in the majestic country of Qatar. So far, ITB has delivered a whopping 776 pieces of content with 34.4M impressions and counting! Head over to @itb_worldwide instagram to view more of the influencers' content! #F1 #QatarGP #VisitQatar #GenevaMotorShow

In this latest edition of our ‘Power of Influence' insights report, we explore culture and content through the lens of the comfort influencer, wellness and health, #dupe culture and #watertok, bringing you our POV on how these shifts have and will effect your business, and best methods of leveraging the power of influencers to create impact - online and IRL. Download below to read our detailed analysis on: – Why people gravitate towards unexpected content creators who provide stability, reliability, and comfort – The tension between wellness and wealth – What the explosive popularity of #DupeCulture signals about consumption and perceived status in society – And the niche but growing prioritisation of hydration across influencer content and the beauty & wellness industries. To receive more of these reports in the future, please head over to our website and subscribe at the bottom of our homepage https://lnkd.in/eZ8XS2Yi If you would like to explore how ITB, can put your brand at the centre of culture, please get in touch – crystal.malachias@itb-worldwide.com #influencermarketing #trends2023 #marketinginsights

Putting Coach in the hands of Gen Z college students and tastemakers across the USA. ITB identified 28 influential college students and activists to join Coach's exciting ambassador programme - the Coach College Collective. These leaders captured engaging content centred around young adult life, with Coach by their side, whilst also meaningfully growing their communities off the back of this encouraging advocacy against racism to studying abroad. Spreading the #Coach spirit even further, we tapped these college reps to partake in a nationwide bus tour in celebration of homecoming across campuses - from LSU to FAMU to USC - successfully recruiting thousands of students and driving traffic to many community events. The results are in: 1000 pieces of content 8B impressions $2.7M Social Media Value Read more about it here: https://lnkd.in/eEbW-nfd

What does an influencer marketing campaign with a social media value of $52M look like? Throwing back to this one in particular... ITB brought 100+ icons and creators from the worlds of music, art, and pop culture to join Budweiser's unforgettable BudX Doha experience at the FIFA football world cup in Qatar last year. We are proud to say this is the largest influencer activation in the brand’s history to date. Talent were hosted at The Bud Hotel for 4 days and managed by our team across a number of events including live performances, takeovers, collaborations and a history-making Lil Baby music video. Seven days of on-the-ground work involved 24 hours a day of monitoring live posts and trends to support Budweiser's goal of global brand fame. This campaign amassed 1000 posts and earned media that resulted in $52M of social media value. The programme required months of planning, prep and coordination from the team that ultimately paid off generously - the results speak for themselves! Read about it here on our website: https://lnkd.in/e-H-vxeu #Budweiser