Motive PR

🎬 As the opening weekend for the much anticipated Deadpool & Wolverine movie kicks off, here's a fun bit of trivia for you... We actually played a part in casting the smash hit film - yes, really! Online printing company Parrot Print came to us asking for a digital PR campaign which would deliver lots of high authority media links into their website, so we came up with a contest to find the UK's ugliest pet dog and created a landing page on the website calling for entries. When we announced the winner, pug/Chinese crested cross breed Peggy from East Yorkshire, coverage went ballistic and we had journalists on the phone from as far away as Australia and New Zealand trying to line up interviews with Peggy and her owner Holly. They even ended up appearing on ITV's This Morning, BBC Breakfast and Channel 5 News among others. 🔗 The results for the campaign were outstanding, bringing in 830 new high authority links into Parrot Print's website, and we've since won awards for our work - but even we couldn't anticipate what came next... After the success of the campaign things took an unexpected turn for Peggy when Hollywood got in touch asking her to audition for a major movie. Actor Ryan Reynolds later explained that producers had been looking for a unique looking dog to play Dogpool, the canine sidekick to Deadpool in the Marvel movie Deadpool & Wolverine. Reynolds said in an interview: "We were looking for a unique looking dog to play Dogpool. We did a Google search and there she was all over the internet, Peggy, the UK’s ugliest dog. I guess she really is the ugliest dog in the UK but she’s also the sweetest thing." Peggy was cast in the movie alongside Ryan Reynolds and Hugh Jackman and she appeared on billboards across the world promoting the film and on many magazine covers including Empire. So, there you go. If that doesn't prove the power of digital PR and search marketing, we don't know what will! 🐶 🏆 You can read more about our award-winning 'UK's Ugliest Dog' campaign with Parrot Print here: https://lnkd.in/eJstjHtc

🏅 It's Link Of The Week time again and we're shining a light on a stunning follow link in Huffington Post for one of our longest standing clients, Gardening Express. 🌧 Thanks to a mild winter, wet spring and very soggy summer, we noticed a lot of chat online about people experiencing "slug invasions" in their gardens. 🐦 So we issued a press release containing tips and advice on how to attract birds to your garden to help keep the slug population under control, linking back to the client's new wildlife and bird care products. 🔗 Check out the coverage in the comments 👇

🌎 We might be based in the middle of the UK but that doesn't stop us earning links all around the globe! 🇦🇺 Most recently we've been conquering Australian media and we're incredibly pleased with our results in titles like Time Out Australia (DR 90), Glam Adelaide (DR 68), and Travel.Nine.com (DR 81) 🔗 More links in the comments 👇 https://lnkd.in/gSK6f5ga

📈 We all know that digital PR helps businesses build juicy links to their website and increase brand awareness online, but how does all that actually make a meaningful impact on website traffic? ✅ No matter what your digital marketing strategy looks like – whether you’re pouring all your energy and resources into PPC and influencer campaigns or technical SEO and affiliate marketing – if you sell products or services online, then getting people to click through to your site is often the primary goal. The good news is that digital PR helps you tick that box. 💻 In our latest blog, we delve into the different types of website traffic, how digital PR impacts them, and perhaps most importantly, how you can measure the impact of digital PR on your website's performance. 🔗 https://lnkd.in/gJY8RpUm

MEET THE TWINS: Our UK Digital PR Awards have arrived at Motive HQ 🏆 🏆 We bagged a double win with awards for Digital PR Stunt of the Year and Low Budget Digital PR Campaign of the Year 🚀 Congrats to our fellow winners, big thanks to judges and not forgetting the wonderful team at organisers Don't Panic Events. #digitalpr #digitalmarketing #PRagency #PR #PRcampaign #content #socialmedia #influencer #prawards

We’re celebrating two exciting new award nominations this week - making the shortlist at the UK Agency Awards in both the PR Campaign and PR Agency categories. Big thank you to the judges and best of luck to all those shortlisted. We’ll see you at the event in September. #UKagencyawards #digitalPR #agency

Choosing our Link Of The Week has been as difficult as ever, but we think this follow link on a DR 81 travel and lifestyle site in Australia comes out on top! 🇦🇺 Special shout out to Annika Shoker for securing this one for our client Winstons Beds, who offered their tips and advice on getting some proper shut-eye while camping this summer. 🏕 Link in the comments 👇

We’re celebrating three years with our super colleague Emma Setchell! Such a positive person and always great fun to work with. Thanks for everything you do Emma!

Friday is Motive Link of the Week day and this week we're celebrating a fab link from Lad Bible for client Absolute Reg. 😎 We highlighted four summer checks drivers need to make to avoid fines and points on their licence. 🚦 We always love a good Lad Bible link here at Motive. Awesome work Laura Bamford for bagging this one. 🔗 See comments to read the article. #DigitalPR #Link #SEO #LinkOfTheWeek #LOTW

We're double award winners at the UK Digital PR Awards today! 🏆 🏆 Our Ugly Dog campaign (for client parrotprint) won both Digital PR Stunt of the Year and Low Budget Digital PR Campaign of the Year. 🥇 🥇 To find out more about how we crowned the UK's Ugliest Dog, bagged 800 links and launched a Hollywood film career, please see the link to our case study in the comments. 😎 Big thank you to all the judges and massive congratulations to all the other winners. 👊 #DigitalPR #UKdigitalPRawards #DontPanicEvents Don't Panic Events