Ocula Technologies

Is brand adherence costing you conversion? or is conversion devaluing your brand? 🤔   Most eCommerce teams swing from one to the other, but you don't have to with the right tools. 🔧   The magic happens when SEO, CRO, and brand work in harmony. Discover how to balance these crucial elements for exceptional growth and a standout online presence. 💡 Click to read more! #Ecommerce #SEO #CRO #Branding #DigitalMarketing

🎉 Exciting news for Ocula Technologies! 👏 We are thrilled to announce that we have successfully raised £3.25m in our Series A funding round! The round was led by Praetura Ventures alongside significant contributions from founding investor Castelnau Group Ltd and Lloyds Banking Group. 🛍️ Our AI-powered platform, Boost, is designed to revolutionize eCommerce by enhancing retailers' product pages through advanced AI and large language models, significantly improving SEO effectiveness and conversion rates. We are proud to help leading brands such as Boots UK, AO and the Kansas City Chiefs. 🤝 A huge thank you to our investors for their belief in our vision to "Create the online winners of tomorrow through actionable AI today". Special thanks to Peter Carway, Michael Rees, Stefano Smith and Andy Barrow for leading the investment at Praetura Ventures. 👇 Check out the full story on BusinessLive: https://lnkd.in/eu732dyQ

We're #hiring a new Solutions Engineer in Belfast, Northern Ireland. Apply today or share this post with your network.

🔊 Perfecting PDPs: Ocula & Boots.com 🔊 We’re excited to announce our latest webinar, Perfecting PDPs, in collaboration with Boots. Hear how we helped increase the conversion rate of PDPs on Boots.com using AI to analyse, prioritise and re-write key PDP elements. Come away with practical learnings on how AI can help optimise the most trafficked part of your eCommerce site. When - July 16th at 1600 (GMT). Sign up link - in comments below.

Our fastest stand set up to date, 12 minutes 👏 Aimee T., we are getting good at this!! Senior audience ✅ great setting ✅ great vendors ✅ Good to see our partners BigCommerce opposite #ecommerce #ai #newyork

Blain's Farm & Fleet (Blain Supply, Inc.) is different. They passionately talk about their values and how they manifest. They go out of their way to treat their customers as “neighbours”. They have never left a town they have a store in (ever). The GM of E-commerce took us on a store visit and knew it inside out like a local manager. For digital teams, sat in head office this connection with the core store estate and customers is relatively rare. It’s testament to their customer centricity. In Minah Dadswell’s words “I’m converted” 😂

"AI needs to take away the mundane jobs it's suited to, so the people can concentrate on the bigger challenges in the business" A thread that ran through the entire fabric of the greyhairworks! event last night. The insights from Paul Wilkinson, Claire Valoti, Nick Burton, Stuart Heffernan and Raine Peake were consistently pragmatic and refreshing. A great reminder that business challenges must be prioritised over the technology. Our CRO, Nick Buxton, then closed the evening with the Ocula take on where the AI opportunity lies for retailers and brands. Great to also meet the other technology partners - Catalina USA, Signifyd, Made With Intent, Tapbuy, Bolt Insight, Exactag & AUDIENCES

🤔 What type of AI is the future of eCommerce?   At Shoptalk Europe, we explored how Generative AI is reshaping the industry, with insights from Paula Bobbett at Boots.   What are the limitations of off-the-shelf AI tools like ChatGPT? Should you consider building your own? Or is investing in a purpose built GenAI platform worth it?    Discover how to boost your conversion rates and stay ahead of the competition. Click to read more! #AI #eCommerce #ShoptalkEurope #OculaBoost

What was the talk of Shoptalk Europe 2024? 📣 - Generative AI for personalised and optimised product content - Boosting Product Display Page conversion rates with data-driven strategies - Streamlining manual processes through automation Check out the detail in our latest blog to understand what's driving these key trends 💡

"We need AI to make our teams more effective, not necessarily do new things our team aren't doing today!" One of the key insights from the audience at our intimate Shoptalk breakfast with Paula Bobbett from Boots UK in a conversation with Thomas M., our CEO. The other key talking points; AI has got to solve business challenges Test & learn quickly on low risk areas Focus on optimisation rather than creation Thank you to everyone that came along 🥐☕