Are you curious about what digital transformation actually means? We spoke to over 300 organisations and guess what? Agility was at the top of the list! Here's the 10 action points for an agile future when it comes to digital transformation. Check out the video below 👇👇 #digitaltransformation #agile
About us
DCX is a full-service digital transformation and marketing agency and consultancy. We combine the power of data with compelling creative and digital technology to help brands connect better with their customers to deliver better outcomes. With expertise spanning many years and numerous industries, we have the skill-sets that modern businesses need to gain competitive advantage. We’re the coming-together of renowned creative, data, and customer communications powerhouses; digital experience specialists; marketing automation experts; and digital product and platform gurus. Together with DCX agencies, Reason, Despark, and Celerity, our expertise extends across digital and marketing strategy, designing and building digital products & platforms, collecting and analysing data, and crafting impactful creative and communications that change customer behaviour. With a laser focus on driving better customer engagement, capturing insights for better decisions, streamlining business operations and driving commercial growth, we help organisations all around the world drive more memorable customer experiences and deliver even greater business impact. Do business. Better.
- Website
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https://paragon-dcx.com
External link for Paragon DCX
- Industry
- Marketing Services
- Company size
- 201-500 employees
- Headquarters
- London
- Type
- Privately Held
Locations
Employees at Paragon DCX
Updates
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We are excited to share that not one, not two, but THREE of our DCX'ers have been chosen as finalists in the Digital Women Awards for 2024 🎉🎉🎉 A big congratulations to Katie Couch, Lisa Westthorp and Alison Van Rijn. The winners will be announced in September, so keep your fingers crossed until then! #DigitalWomenAwards2024
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A great team effort to help The Co-operative Bank plc deliver impactful SMS messages at critical speed 👏👏 #smsmarketing
Another Monday, another Case Study! 🤝 This week I'm showcasing the partnership between Paragon DCX & Dotdigital. 🙌 Teamwork, blended with the right technology, enabled The Co-operative Bank plc to maximize SMS as a channel for customer comms when they needed it most. #sms #partnership #dotdigital #teamwork
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Earlier this week Peter Paterson, Hannah Stapleford and Turi Scandurra spent the morning chatting all things AI at Masterclassing's AI in Marketing Masterclass. The team were thrilled to be presenting to a great mix of people, and as to be expected when it comes to the hot topic of AI, everyone had PLENTY to talk about! In particular, a few key themes/concerns surfaced around: ⚡️ Ethics in AI ⚡️ How AI can be used to benefit your business ⚡️ How to practically implement AI solutions ⚡️ Ways AI can help you to do your job better So if you've had similar thoughts or questions... you are not alone! And we are here to help! Reach out at hello@paragon-dcx.com 📧 #artificialintelligence #marketing #ai #masterclass
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We did a thing 🎬 Earlier this year our very own Tim Green and Jamie Coggans sat down with Alexander Sword from The Financial Services Forum to chat all things personalised video! Covering a number of exciting themes and topics throughout the panel discussion, the webinar will show you: • How brand marketeers can best use personalised video content to better connect with existing and future customers. • The role hyper-personalisation - via unique combinations of data points - can play. • How smart targeting and segmentation can revolutionise the comms journey, while also looking at the role automation and AI play in the CX landscape (and more!). Watch here to discover how personalised videos can skyrocket customer engagement: https://loom.ly/Qk9vonU PS - let us know what you think in the comments too! #PersonalisedVideo #Engagement #Marketing
The Financial Services host 'Video Killed the Radio Star ' Webinar with DCX
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If you want to create a successful customer data management strategy, which not only improves decision-making but also enhances customer experiences, then this article is for you! Https://bit.ly/4eqcpaL We share our best practices for a customer data management strategy, the key benefits, our tech recommendations and more. Unlock the true potential of your customer data with an effective strategy today! 📊 #DataManagement #CustomerInsights #Data
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We understand that digital transformation is about embracing digital technologies in all forms to enhance customer service, improve operational efficiency, drive new revenue streams, and create competitive advantage. But with so many changes or updates that could be made, how are you meant to know what to change or where to start? We've established 10 essential steps that will positively affect the success of your digital transformation. Check them out here: https://bit.ly/3x1K0Hk #digitaltransformation #digital
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In a tough market with tight budgets, launching multiple websites can strain resources. Avoid overspending with these 5 expert tips from our very own Keith Nation! Discover strategies to analyse your needs, explore cloud alternatives, leverage open-source tech, create a modular codebase, and plan for future support. Discover more here - https://bit.ly/3t4OACl #techinvestment #tech #martech
Launching multiple websites? 5 ways to avoid over-spend
paragon-dcx.com
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AI has impacted the marketing industry significantly, generating both excitement and caution. So what does this mean for the future of digital marketing? How can brands leverage the power of AI to enhance marketing effectiveness and improve customer experiences without raising any consumer concerns? We'll be covering this (and more!) at Masterclassing's very first 'AI in Marketing' Masterclass in June. You'll hear from industry leaders, including our very own Peter Paterson, who will be discussing the essentials of AI and its impact on marketing, as well as how to navigate the opportunities and challenges that arise with AI. If this sounds up your street, then make sure to secure your spot here: https://bit.ly/3wziSiS #AI #Marketing #ArtificialIntelligence
AI in Marketing Masterclass | Masterclassing
masterclassing.com
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Want to learn how we helped the Direct Line Group revamp its marketing communications, gain comprehensive customer insights, and reduce costs? Or perhaps you're interested in hearing how we developed a system to effectively store, manage and centralise customer data to improve targeting, avoid repeat mailings, and provide more detailed customer histories? Well, why choose when you can have both! Find out more here: https://bit.ly/3MRQ5eI #Data #Marketing #CustomerInsights #Targeting
Direct Line Group | Work | Paragon DCX
paragon-dcx.com