Social Hit

Is that trend ACTUALLY relevant to you and your customers, or are you panicking because you don't have a strategy? Just sayin' 👀 

Ad bombardment is causing distrust with younger audiences…here’s what you can do about it⬇️ 1. Avoid heavy discounting and pushy tactics and instead trust your product. If you have a great product, prioritise creating great content about your product and deliver it authentically. As digital natives, younger generations see right through sneaky tactics. 2. Use UGC in ad creatives! And this content should be authentic, and should give the user creative freedom for the best results. If it looks in any way scripted and is not a brand-creator match, the social proof you’re wanting will simply ✨poof✨ 3. Don’t just jump on every trend for ‘marketing purposes’. Stick to your brand identity or you’ll simply come across as desperate and your content will likely feel awkward and cringe-worthy. 4. Don’t overpromise in ads in the hope it will have the wow factor. It’s an unsustainable approach. 5. Use a full funnel approach and know you customer journey like the back of you hand. This way you can warm an audience up to trust you as you send the right message, at the right time, in the right place. 🚀🚀🚀🚀🚀

Is somebody gonna match our freak (terrorising the the entire office block every Friday when we film our TikToks... 🫣) p.s go follow us on TikTok @ socialhit_

I'm sure you've all seen the new M&S campaign by now, with Mark Wright and Spencer Matthews. Yes, Mark and Spencer - ha ha, very clever. BUT, that is not what makes this campaign so brilliant. Here's what does: - Mark and Spencer should be mortal enemies given their rival TV shows. This gives us plenty to talk about seeing them working TOGETHER on a campaign. - M&S have been working hard to bring their products into the Gen-Z market, with a clothing range that rivals that of Mango and Zara. By having these two as the face of a social media campaign, they're connecting with the EXACT market they're hoping to attract. Coincidence? I think not... I wonder what else M&S has got in the pipeline...TikTok might need to make room 👀 📹: Marks and Spencer via TikTok

Never Have I Ever… Social Media Edition 🫣 (The only rule is: be honest)

POV: You need a repsonse ASAP and but their automated email just told you they're OOO.

EGC = Employee Generated Content 📱 We have been saying (and doing) this for a LONGGGG time, EGC is so powerful in showing brand personality and creating authentic relationships between a brand and their audience.  We’ve been creating EGC as an agency to enhance Social Hit’s brand since day one, just like a personal brand, this has a lot more leverage than a generic brand profile. No one knows your brand like your employees, their literally your best ambassadors and a cost-free way to market your brand. If you want to get on board, here are some brands with top EGC on TikTok: @socialhit_ @sistersandseekers @wearetala @faytlabel @desvuclothing @theattnseeker @runna @thenitrobar 🤔 Who would you add? The proof is in the pudding - out EGC video son the SocialHit TikTok account have amassed millions of views ⬇️

Decoding Gen Alpha Slang (more mind baffling than algebra) As a Gen Z agency, we like to think we’re pretty cool 😎 However, there’s been a trend on TikTok that discusses Gen Alpha slang and it was making us feel a little old🥲 so we took matters into our own hands and studied this new language - save these to stay down with the kids: - That’s podium = that’s fire/unreal - Skibidi = bad - Preppy = boujee but cute, pink, Lululemon vibes - Aura = the next rizz - Chat = addressing an audience - Sigma = good/best - Mogging = more attractive than others  - Ohio = weird - Mewing = work on your jawline/ trying to look atractive - Fanum Tax = taking someone else’s food  - Cheugy = uncool - Bop = someone who sleeps around  - Doomer = negative person 📹: team2moms on TikTok

As we move into the second half of the year (literally how what when who where has that gone????) we thought we’d do a recap of our top 5 marketing campaigns so far in 2024! 1. We can’t not mention the IT-GIRL of the year…Sabrina Carpenter👑 She is absolutely glowing and her marketing team appear to be always working overtime. Not only have her songs been some of the most viral TikTok sounds this year, but her marketing collaborations are just the perfect fit. The Sabrina Carpenter x Blank Street campaign promoted her song ‘espresso’ and was the perfect choice for Blank Streets audience. 2. Specsavers may have pulled of the marketing stunt of the year! It was the talk on social media for days when a Specsavers van had appeared to crash into a bollard - a humorous way of hinting towards their ever famous tagline ‘Should’ve gone to Specsavers’ and reminding people to book their eye test 🤓 3. Surreal, the slightly weird yet wonderful cereal brand who’s marketing has been unmissable this year. In particular, there ‘Gainsburys’ advert for their launch into Sainbury’s utilised sarcasm and humour in best way 💪 Their definitely one to follow on socials, their brand tone of voice is just hilarious! 4. Waitrose’s marketing effort was fenced off by the council, which makes it all the more entertaining. Their wonky billboard delivered a message to their customers that their prices were dropping in a unique way and it certainly got people talking ⬇️ 5. The Ordinary skincare brand took a giant bottle on tour around the River Thames 🇬🇧 to promote a new formulation of their best seller. I mean, just think about all the UGC they would of got! It’s funny, creative, and anyone who took a picture of the bottle and came into the store got free goodies. What have been your favourite marketing campaigns this year? 🤷♀️

POV: When a premium brand ghosts your onboarding call, but you'd already told your mum about it and made some pretty pitch decks: