SYZYGY London

Everybody and their dog has posted about Googles cookie news. Now the dust has settled, Benjamin Pearton our Head of Activation and Analytics takes stock of the situation with a level, albeit skeptical head. https://lnkd.in/gtZJxPxN

Over the last 18 months, a gloomy narrative set in that AI was a massive threat to many industries, including performance marketing. The narrative was that it will make some disciplines completely redundant. The reality is far more nuanced than this, and the concern is symptomatic of a wider question that has haunted the industry for some time.   Benjamin Pearton, our Head of Activation & Analytics, shares his point of view on AI within performance marketing and his predictions for how it might develop. https://lnkd.in/esEjpgJp   #AI #PerformanceMarketing

Two weeks ago, SYZYGY setup a marketing stock exchange (sort of) at DMWF Global in London. We gave marketers who came to our stand 100 tokens to invest in solving their top fears of the year.     James Ross, our Director of Strategy & Operations, shares our learnings and how you can approach solving these challenges within your business.   #DMWF #AI https://lnkd.in/e4ApUM7p

The European Accessibility Act is set to go live in June 2025. Kristina Bobovnicka, our CRM, UX and Website Lead, shares her thoughts and an actionable implementation plan for you to take away. https://lnkd.in/en2ZwZVa #accessibility

We will be at Digital Marketing World Form at Olympia on June 25th & 26th! On our stand (24) you will find a live marketing stock exchange, AI demonstrations, show reels and lots of freebies. Come and say hello or book a meeting with us in advance here https://lnkd.in/gyzfSra5. We can't wait to see you!

We are thrilled to be shortlisted for the UK Company Culture Awards 2024 / Best Flexible Working Policy! Our ambition is to be a forward-thinking business with a unique culture that delivers an exceptional experience, for our people and our clients. And our flexible working offer significantly contributes to us achieving that ambition.    We couldn’t be prouder to be a finalist in this category!   Congratulations to all the fellow finalists! We're excited to celebrate with you all at the awards in May! #UKCompanyCultureAwards @dontpanicevents https://lnkd.in/ddX442NJ 

As we approach a new election year, Benjamin Pearton our Head of Activation & Analytics explores possibly the first use of paid ads in a political campaign!

Life is busy, the world is scary, and it's easy to focus on the negative these days. We decided that we want to celebrate the little things; the small moments that make us smile! We created an award at SYZYGY, to celebrate each other, for all the little things we each do everyday that impact the lives of those around us. Whether you're supporting a friend during a tough time, helping your team with a heavy workload, or just being a positive presence and lifting the mood of the room; we want to celebrate you. This is our inaugural month, and the stand out legend who brightened everyone's day, was Benjamin Pearton! "Supportive, compassionate, empathetic. Always finding ways to make the team's life easier, and making sure everyone feels heard. He's our rock!".    We love to see it!! #BenforPresident

Our very own Giulia Siviero, inspired by a new travel experience from Railbookers delves deep in to train advertising. A chance to reminisce childhood stories and memories whilst also looking at the use of art in ads on train travel over the years.

Yesterday came the announcement of the latest model of Sora from OpenAI, and everyone is talking about it! James Ross our Director of Strategy and Operations shares his thoughts.