The Publishing Post

There is a lot that goes on behind the scenes from when a book is first conceptualised to when it finally hits the bookshelves! One of the most important part is the campaigning or marketing journey of the book 🔈 This week, let's revisit the marketing campaign of 'Blue Sisters' by Coco Mellors 🙌🏻 'Blue Sisters' has dominated bookshops even before coming out. Mellors created a storm on social media by talking about her passionate journey with the book and went on tours as well, the first stop being Waterstones’ flagship store in Piccadilly. One of her most exciting appearances was her event at the Hay Festival in May, where she spoke to TikTok and YouTube sensation Jack Edwards. As they say 'it takes a village' to market books but the results are completely worth it! 🕺🏻✨ Read more here: https://lnkd.in/eg_AwWDa 💙

Literature has never just been about stories that make us feel good, and were the heroes always win - It's also always been about protest, expressing dissent, and speaking out. 📣 ✊ Now, more than ever, it is vital for us to read diversely, talk openly about world issues and turn our ears to the voices of the oppressed and marginalised. It is critical for us grow understanding and show empathy and compassion for all those who needlessly struggle. In this issue, we share the experiences of the Palestinian people through their stories. 💚 ❤️ 🖤 Follow the link below to check out our recommendations for Palestinian writers and stories. 👇 https://lnkd.in/gdFEXeG3

Are you someone who loves to listen to audiobooks like us? Then we've got news for you🕺🏻! Simon & Schuster are celebrating their centennial anniversary by taking the world of audiobooks a step further! They are teaming up with PAVE Studios to discover, develop, and publish new books! 🙌🏻 This initiative is set to redefine how stories are told and consumed so keep your ears open for more audiobooks to come your way! ✨ Read more here: https://lnkd.in/eDGgSYCT

✨ In this issue, we turn our upskilling tip's spotlight onto the Society of Young Publishers (SYP)! 🔍 Established in 1949, the SYP has branches throughout the UK and Ireland run by eight dedicated volunteer committees, with an aim to support publishing hopefuls and junior professionals as they try to enter and progress in the industry. To check out the many and amazing opportunities and resources, as well as top tips, head to the link below to read and find out more! 👇 https://lnkd.in/gRPkZtYi

🎉 Issue 101 is here! 🎉 We loved celebrating 100 issues of The Publishing Post with everyone 🫶 Now we look to the future and share our newest features including: ✅Upskilling tips with the Society of Young Publishers who have also just celebrated an exciting milestone. ✅An interview with Kate Arafa, Director of The Children's Bookshow. ✅ Reviews of not to be overlooked titles: A Girl's Story by Annie Ernaux, Translating Myself and Others by Jhumpa Lahiri, and Ghosts by Dolly Alderton.

To celebrate its 100th issue 🎉 we look back at some of our favourite marketing campaigns over the years, and consider how these campaigns impacted the book's success. 🥇 From Bolu Babalola's "Honey & Spice" to Gabrielle Zevin's "Tomorrow and Tomorrow and Tomorrow", we revisit the key elements of their campaigns that helped skyrocket these titles to success! https://lnkd.in/gVZWwJjU

Could you be a part of one of the next 100 Issues sharing your publishing perspective? 🔮 As a part of Issue 100 we have curated valuable industry insights from our many conversations with publishing professionals. Whether you’re looking for insight into Editorial or Contracts, from entry level to executive - there is advice from all careers paths that you can learn from! Read more here: https://lnkd.in/eCZYvtge

100 issues and 100 interviews with 100 authors! We take a look back at some of our most memorable lessons learnt from a selection of our interviews. From the inception and writing process, to the desire of wanting to tell the stories of the marginalised and forgotten, to navigating a world with so many amazing cultures, we celebrate the authors that bring us the stories, characters, and worlds that leave lasting impacts on our lives. https://lnkd.in/gx_MpAQV

🎉 Issue 100 is here! 🎉 Thank you to everyone who has supported and contributed the The Publishing Post over the years! We have so much to share after taking the time to navigate and revisit previous topics in publishing featuring: 📚Industry Insights: Top Tips Collected From 99 Issues! 📈Upskilling Tips with Excel: Returning to Issue 1 🎨100 issues of marketing campaigns And so much more here: https://lnkd.in/eyYPf8Gw

Tomorrow we celebrate 100 ISSUES! 📣 Four years ago we set out to open up the industry to those who couldn’t afford to pay to learn, and now we are so happy to demystify publishing each issue and share as much as we can with our readers📚📣 So far we have produced thousands of articles of content and had it viewed over half a million times🎉 We have also been recognised by MA courses and industry institutions like @londonbookfair and @printingcharity for our work on improving accessibility💙 And, excitingly enabled over 400 people to gain experience in the publishing environment💙 We cannot wait for 100 more issues of sharing everything there is to learn about publishing and books 📚 https://lnkd.in/edncaytx