Did you catch us in The Grocer this week? Our Head of Manufacturing, Rui Ascensao tells all, from how he got his first 'foot in the door' to working at Weetabix to what luxuries he'd bring to a desert island... #weetabix #interview https://lnkd.in/eZmYE9bb
About us
We are Weetabix. Home to the UK’s favourite breakfast cereal and muesli (Alpen), and a brilliant Drinks business. Our purpose is to help people live better lives by providing better breakfasts. We’re leading the cereal market with world class innovation, we win awards. And trophies. We created a whole new breakfast category with our Weetabix On the Go Drinks. Oh.., we also make Weetabix Minis, Weetos, Oatibix, Ready Brek, Alpen bars, and more. Bet you didn’t know that before. You do now. With all of this, we win with our customers. Home for us is in the beautiful Northamptonshire countryside, we’re less than an hour from London and Birmingham. Agile working means we can be based anywhere and get the job done. We export to over 80 countries and we’ve got businesses in other locations around the globe too. We’re ambitious. And it’s all because we give our people the freedom and support to make the big decisions. It’s what we call The Weetabix Difference, and it’ll make all the difference to your career. A family owned business until 2003, Weetabix Food Company is now a subsidiary of Post Holdings, Inc., headquartered in St. Louis, Missouri. Post Holdings, Inc is a consumer packaged goods holding company operating in center-of-the-store, foodservice, food ingredient, private label, refrigerated and active nutrition food categories. Post Holdings, Inc is listed on the New York Stock Exchange (NYSE: POST)
- Website
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https://www.weetabixfoodcompany.co.uk/
External link for Weetabix
- Industry
- Food and Beverage Manufacturing
- Company size
- 1,001-5,000 employees
- Headquarters
- Kettering, Northants
- Type
- Public Company
- Specialties
- Cereal, Convenience Foods, FMCG (Fast Moving Consumer Goods), Food Manufacture, Marketing, Sales, Brand Management, Supply Chain, and Procurement
Locations
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Primary
Station Road
Burton Latimer
Kettering, Northants NN15 5JR, GB
Employees at Weetabix
Updates
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WEETAVAULT Peering out of the Weetavault bowl today is this cheerful Weetabix commercial from 2014 - the early days of the Weetabuddies era. In this brilliant 30 second campaign we see 'The Berry Twins' playing a game of "I-Spy". As one of them continues to fail in successfully naming something beginning with 'S', they are interrupted when 'Blue Barry' pipes up and shouts "Spoon!" However, they are soon shocked to discovered Blue Barry was not joining in the game but in fact warning them of an incoming piece of cutlery which comicaly take a chunk out of one of The Berry Twins. The ad ends with a fun call-to-action encouraging families at home to make their own Weetabuddy characters at breakfast time. Do you remember Weetabix's hilarious Weetabuddies moment? Tell us what else you'd like to see emerge from our Weetavault! #Weetavault #Weetabix #Weetabuddies
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Look what we’ve found! One of our un-mowed areas at Weetabix has led to the natural growth of a beautiful Pyramidal Orchid on our site! This rare find is a gentle reminder that by letting nature take its course, we're not only supporting our precious pollinators but also boosting biodiversity. At Weetabix, we're committed to sustainable practices that protect and enhance our environment. This discovery is a testament to the positive impact we can make by giving nature a little more space to thrive. #Sustainability #Weetabix
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10 Years of Weetabix and FareShare UK We are very proud of our decade-long relationship with FareShare. In our 10 years together, not only have we been able to supply 807 tonnes of food to communities while supporting 4,190 charities, it has also enabled us to prevent 769 tonnes of CO2e from food wastage. #Sustainability #Weetabix
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Our summer hours presented our Learning and Development Manager, Amanda Cliff, with the perfect opportunity to spend the time at her son’s school supporting a career’s fair for year 6 in preparation for moving to secondary school. During the fun and interactive session, Amanda was able to talk in detail about what Weetabix has to offer, as well as hear what future generations think about the workplace. Thank you to Amanda for leading such a thoughtful and inspiring day! #Weetabix #Learning #Careers
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Last week we hosted a Lunch & Learn with our International Team, offering a great opportunity for everyone to connect with our colleagues in Spain. Attendees gained valuable insights into the operations and contributions of our international division, creating a space for greater understanding and collaboration across borders. The session was not only informative but also fun, with a lively quiz that brought out everyone's competitive spirit. Huge thanks to everyone who came along and for making it such a great event! #Weetabix #People #International
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This week, we witnessed one of those days where passion, energy and brilliant people from across the organisation came together to start the Weetabix “Accelerate in Business” Talent Development programme. The launch saw us bring together people that truly Make The Difference from 9 different departments - which was also supercharged by the invitation extended to executive members, senior leaders, line managers and even former AiB'ers to create the most impactful space possible. The event also saw us join 3 of our businesses together for the first time ever to collaborate. Brilliant connections are certainly starting to form... Fast forward 9 months and these 13 engaged brains will have been on one epic journey! #Weetabix #Development
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A huge welcome to the new members of our Weetabix family! Our new starters, which included joiners to our engineering and production teams across our Burton Latimer, Corby and Ryecroft sites, spent two days immersing themselves in all things Weetabix. This included factory tours to see how Weetabix is made and spending valuable face-to-face time our various experts who shared their knowledge and experience to ensure a strong start. We look forward to supporting them on their journey and seeing the impact they will make at Weetabix. #Weetabix #Careers
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We were delighted that last week, Rob Vitale - President & CEO of Post Holdings (our parent company) joined Sally Abbott, our MD, to address a mini town hall. All of our departments were represented and attendees collated questions beforehand, making sure that everyone felt part of the day. In the session, Rob answered our audience questions in his brilliantly motivating and candid way, giving us insight into his thoughts for the future of both businesses. Thank you Rob, for an inspirational town hall! Your Weetabix family wish you a safe journey home. #weetabix
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