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How YouTube became a TV powerhouse and how much ad revenue it makes
- YouTube dominates streaming TV viewing, surpassing Netflix in 2023 viewership metrics.
- Streaming now accounts for 39% of TV viewing time, with YouTube leading for 12 months.
Jeff Bezos' plan for The Washington Post is implodingJeff Bezos is trying to end a financial catastrophe at The Washington Post, employing new leaders. But on Friday a crucial player, Robert Winnett, decided not ...
Tracking how many ads I saw in a single day made me realize I don't really mind themI tracked all the ads I saw in a day and counted over 130. Some ad settings can be adjusted, but control over frequency remains limited across many platforms. ...
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industryA new wave of startups are trying to change the digital advertising industry. They're pitching new tech for cookieless ads, streaming TV, and influencer market...
Seeking nominations for the top VCs backing the creator economy in 2024Business Insider is compiling its fifth annual list of VCs funding startups in the creator economy. We want to hear from you about who the standout VCs are in ...
How to get paid and make money as a content creatorContent creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past f...
CMO InsiderThe role of chief marketing officer has never been more complex than it is today. Digital transformation, economic upheaval, societal change, and a fragmented ...
How to make $10,000 a month on OnlyFans, according to creatorsOnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription...
Emotion could be a better way to measure brand valueMarketing has long struggled to establish a standard measurement for brand value. Quantifying emotional impact in consumers, using AI, could be the next major ...
YouTube superstar MrBeast is breaking up with his talent managerMrBeast is hitting the brakes on his relationship with his talent-management company, Semafor reported. Talent firm Night Media has been working with the super...
Seeking nominations for rising stars in influencer talent management in the US and the UKMany influencers seek out talent managers to help them grow their brands and make more money. Business Insider is seeking nominations for rising stars in influ...
We're entering advertising's new eraThis post originally appeared in the Insider Today newsletter. Almost Friday! Hopefully, you have fun plans for the weekend. But even if you don't, you can do ...
The $21 billion influencer industry has gone completely off the railsInfluencer marketing is booming, and brands spend billions to promote products with a personal touch. But the industry is unregulated and creates problems for ...
Grindr shared the HIV status of users with ad firms, lawyers sayA class action claim against Grindr accuses the app of sharing users' HIV status with third parties. Austen Hays, a law firm in the UK, alleges these breaches ...
How much Amazon pays employees for Prime Video jobsAmazon is spending big on content and new hires as it takes on Netflix, Disney+, and others in streaming. It recently listed 255 job openings at Prime Video, 1...
Netflix keeps adding tons of subscribers from its password-sharing crackdown — and it's good news for DisneyNetflix just blew past Wall Street's expectations for subscriber growth. A big contributor to that was its limit on password sharing and its cheaper, ad-suppor...
How the 'Oh-oh-oh Ozempic' commercial song made a musician $1 millionDavid Paton's 1974 song "Magic" has been repurposed as the theme for Novo Nordisk's Ozempic campaign. Paton, his late bandmate's estate, and Sony Publishing ha...
Here's how much Disney pays its employeesDisney has established itself as a formidable No. 2 to Netflix in streaming. Business Insider combed through public data to get a snapshot of how much Disney p...
How many subscribers you need to start making money on YouTubeCreators who are part of YouTube's Partner Program can monetize their videos with ads. To join YPP, creators must have a set of metrics on either long form vid...
How many followers you need on TikTok to get paid as a content creatorTikTok has spawned a new generation of creators, and many are looking to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song ...
Seeking nominations for the most innovative CMOs in 2024 — submit by April 30We're seeking nominations for Business Insider's ninth annual list of the most innovative CMOs. These CMOs are adapting to a fragmented media landscape and the...
Seeking nominations for top PR pros working with social-media influencers in 2024Business Insider is highlighting the top PR agents for social-media stars. We want to know: who are the top PR pros in the influencer industry? Thanks to the h...
Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threatStarbucks is the latest high-profile company to phase out the role of chief marketing officer, following UPS in late 2023. Vineet Mehra, CMO of Chime, rejects ...
Streamers have a Gen-Z problemEntertainment companies face a Gen-Z problem as they bet their futures on streaming. Young people prefer social video over TV shows and movies, new Deloitte re...
I moved to LA at 18 with the dream of being an influencer. I lost myself, and I can't wait to leave.Rhegan Coursey found success creating TikTok videos and now has over 4.5 million followers. She moved to Los Angeles to pursue a career as an influencer in ear...
Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLinkThe ad world is assessing the future of Michael Kassan's firm after his exit from parent company UTA. Kassan's MediaLink is a media and marketing consultancy t...
Jeff Bezos' plan for The Washington Post is implodingJeff Bezos is trying to end a financial catastrophe at The Washington Post, employing new leaders. But on Friday a crucial player, Robert Winnett, decided not to join and helm the newsroom after all....
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industryA new wave of startups are trying to change the digital advertising industry. They're pitching new tech for cookieless ads, streaming TV, and influencer marketing. After years of challenges securing ...
CMO InsiderThe role of chief marketing officer has never been more complex than it is today. Digital transformation, economic upheaval, societal change, and a fragmented media landscape are just some of the int...
YouTube superstar MrBeast is breaking up with his talent managerMrBeast is hitting the brakes on his relationship with his talent-management company, Semafor reported. Talent firm Night Media has been working with the superstar YouTuber for six years. Superstar Y...
The $21 billion influencer industry has gone completely off the railsInfluencer marketing is booming, and brands spend billions to promote products with a personal touch. But the industry is unregulated and creates problems for brands, audiences, and influencers alike...
Netflix keeps adding tons of subscribers from its password-sharing crackdown — and it's good news for DisneyNetflix just blew past Wall Street's expectations for subscriber growth. A big contributor to that was its limit on password sharing and its cheaper, ad-supported tier. Netflix said it grew subscribe...
How many subscribers you need to start making money on YouTubeCreators who are part of YouTube's Partner Program can monetize their videos with ads. To join YPP, creators must have a set of metrics on either long form videos or shorts. Creators on YouTube don't...
Seeking nominations for top PR pros working with social-media influencers in 2024Business Insider is highlighting the top PR agents for social-media stars. We want to know: who are the top PR pros in the influencer industry? Thanks to the help of her team, TikTok star Alix Earle ...
Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threatStarbucks is the latest high-profile company to phase out the role of chief marketing officer, following UPS in late 2023. Vineet Mehra, CMO of Chime, rejects the notion that the CMO role is in dange...
Tracking how many ads I saw in a single day made me realize I don't really mind themI tracked all the ads I saw in a day and counted over 130. Some ad settings can be adjusted, but control over frequency remains limited across many platforms. Ads have become so embedded in everyday activities and media consumption that yo...
Seeking nominations for the top VCs backing the creator economy in 2024Business Insider is compiling its fifth annual list of VCs funding startups in the creator economy. We want to hear from you about who the standout VCs are in 2024. The creator economy is a relatively new investment category built around t...
How to get paid and make money as a content creatorContent creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past few years, earning money as a content creator and building an influencer career have become more accessible....
How to make $10,000 a month on OnlyFans, according to creatorsOnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription platform. The subscription website OnlyFans has become a go-to platform for creators who publish paywalled...
Emotion could be a better way to measure brand valueMarketing has long struggled to establish a standard measurement for brand value. Quantifying emotional impact in consumers, using AI, could be the next major marketing trend. The number one thing on the minds of CMOs in 2024 is proving measurable brand value. There...
Seeking nominations for rising stars in influencer talent management in the US and the UKMany influencers seek out talent managers to help them grow their brands and make more money. Business Insider is seeking nominations for rising stars in influencer talent management. Not all influencers build brands solely on their own. A...
We're entering advertising's new eraThis post originally appeared in the Insider Today newsletter. Almost Friday! Hopefully, you have fun plans for the weekend. But even if you don't, you can do better than jumping on the PowerPoint party trend. In today's big story, we're looking at the biggest topic...
Grindr shared the HIV status of users with ad firms, lawyers sayA class action claim against Grindr accuses the app of sharing users' HIV status with third parties. Austen Hays, a law firm in the UK, alleges these breaches took place over at least two years. A class action claim filed against LGBTQ+ dating and hookup app Grindr ...
How much Amazon pays employees for Prime Video jobsAmazon is spending big on content and new hires as it takes on Netflix, Disney+, and others in streaming. It recently listed 255 job openings at Prime Video, 100 of them in the US. While most of Hollywood has trimmed its entertainment budget, Amazon shelled out $18....
How the 'Oh-oh-oh Ozempic' commercial song made a musician $1 millionDavid Paton's 1974 song "Magic" has been repurposed as the theme for Novo Nordisk's Ozempic campaign. Paton, his late bandmate's estate, and Sony Publishing have profited, with Paton likely earning seven figures. Ozempic seems like a wonde...
Here's how much Disney pays its employeesDisney has established itself as a formidable No. 2 to Netflix in streaming. Business Insider combed through public data to get a snapshot of how much Disney pays US employees. Disney is one of the more coveted places to work in streaming as it's cemented itself as ...
How many followers you need on TikTok to get paid as a content creatorTikTok has spawned a new generation of creators, and many are looking to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song promos to make money. TikTok ushered in a new wave of social-media stars. Many o...
Seeking nominations for the most innovative CMOs in 2024 — submit by April 30We're seeking nominations for Business Insider's ninth annual list of the most innovative CMOs. These CMOs are adapting to a fragmented media landscape and the rise of new technologies. Business Insider is seeking nominations for our ninth...
Streamers have a Gen-Z problemEntertainment companies face a Gen-Z problem as they bet their futures on streaming. Young people prefer social video over TV shows and movies, new Deloitte research found. Entertainment companies from Disney to Warner Bros. Discovery have a looming Gen-Z problem as...
I moved to LA at 18 with the dream of being an influencer. I lost myself, and I can't wait to leave.Rhegan Coursey found success creating TikTok videos and now has over 4.5 million followers. She moved to Los Angeles to pursue a career as an influencer in early 2021.This as-told-to essay is based on a transcribed interview with 21-year-o...
Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLinkThe ad world is assessing the future of Michael Kassan's firm after his exit from parent company UTA. Kassan's MediaLink is a media and marketing consultancy that's best known for connecting ad and media execs. News of a legal battle betwe...
Apple, Taj Hotels and Kia are among the top 10 brands that offer the best Customer Experience in India
IPL, Olympic Games & ICC Cricket World Cup are among the top 10 buzziest sports in India in 2022
Emily in Paris: Things that the series got right and wrong about working in advertising
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future