<keyword id="19982504" type="General" weightage="100" keywordseo="IIT-Bombay" source="keywords" meta.keywordsubtype="org" meta.entityname="IIT Bombay" meta.hostid="261" meta.entityid="IIT Bombay">IIT Bombay</keyword> has slapped fines up to ₹1.2 lakh on eight students for their roles in the controversial play '<keyword id="22120249" type="General" weightage="20" keywordseo="Raahovan" source="keywords">Raahovan</keyword>,' which was staged during the institute's <keyword id="2047403" type="General" weightage="20" keywordseo="Performing-Arts-Festival" source="Orion">Performing Arts Festival</keyword> (PAF) on March 31. The play, which is supposedly a parody of the <keyword id="19986217" type="General" weightage="20" keywordseo="Ramayana" source="keywords">Ramayana</keyword>, stirred the pot by allegedly mocking Hindu beliefs and deities. The performance, presented at the open-air theatre on the IIT Bombay campus during its annual cultural fest, ignited a storm. With character names slightly altered, the play depicted lead characters in unflattering lights—abusing each other and, controversially, featuring the female protagonist lauding the antagonist. This portrayal ruffled feathers among viewers, who took it as a denigration of cultural and religious values, cloaked under a banner of feminism. Complaints quickly followed from students who believed the play undermined their cultural ethos. These grievances prompted a disciplinary committee to convene on May 8. Fast forward to June 4, and the verdict was out: hefty fines and penalties. Graduating students were hit with ₹1.2 lakh fines each—nearly equivalent to a semester's tuition—and stripped of their gymkhana awards. Juniors faced a ₹40,000 fine each and were evicted from hostel privileges. With the deadline set for July 20, 2024, non-compliance promises even stiffer penalties. The controversy gained a digital footprint when the '<keyword id="22120251" type="General" weightage="20" keywordseo="IIT-B-for-Bharat" source="Orion">IIT B for Bharat</keyword>' group criticised the play on April 8 via social media, branding it a mockery of <keyword id="353792" type="General" weightage="20" keywordseo="Lord-Ram" source="Orion">Lord Ram</keyword> and the Ramayana. Their posts, complete with video excerpts from the performance, accused the production of abusing academic liberty to satirise sacred figures. Campus opinion split down the middle. Some hailed the institute's move as justified, while others saw it as a crackdown on creative expression. Some even expressed concern that universities, traditionally seen as havens for free speech, appear to be losing their safe spaces for such expression—even at IITs. The debate around 'Raahovan' underscores a persistent friction between the realms of artistic freedom and religious sensitivity. As IIT Bombay proceeds with its disciplinary measures, the campus community remains polarised, mirroring broader societal debates on how to balance expression and respect for deeply held beliefs. (With inputs from The Economic Times and Times News Network)

Freedom vs faith: IIT Bombay slaps penalties up to ₹1.2 lakh on students over play mocking Ramayana

<ul><li>Filmmaker Om Raut's "<keyword id="9776044" type="General" weightage="20" keywordseo="Adipurush" source="Orion">Adipurush</keyword>" will have its world premiere at the 2023 edition of the <keyword id="624498" type="General" weightage="100" keywordseo="tribeca" source="Orion">Tribeca</keyword> Film Festival. </li><li>In an Instagram post, <keyword id="104063" type="General" weightage="80" keywordseo="prabhas" source="Orion">Prabhas</keyword> said he is looking forward to the movie's premiere on June 13.</li><li>"Adipurush" is now slated to hit the screens in 3D on June 16, 2023.</li></ul>New Delhi, Filmmaker Om Raut's "Adipurush" will have its world premiere at the 2023 edition of the Tribeca Film Festival. Starring Prabhas, Kriti Sanon, Sunny Singh and <keyword id="333" type="General" weightage="50" keywordseo="saif-ali-khan" source="Orion">Saif Ali Khan</keyword>, the film will be screened under the '<keyword id="17185981" type="General" weightage="80" keywordseo="escape-from-tribeca" source="Orion">Escape From Tribeca</keyword>' section of the film gala, to be held in New York from June 7 to June 18. In an Instagram post, Prabhas said he is looking forward to the movie's premiere on June 13. "Looking forward to #Adipurush being premiered at the #TribecaFestival on June 13th," the "Baahubali" star wrote alongside the movie's official poster. Raut, who made his directorial debut with Ajay Devgn-starrer "Tanhaji: The Unsung Warrior" in 2020, said he is excited and honoured that "Adipurush" will be having its world premiere at Tribeca. "'Adipurush', the epic saga of courage and devotion, is set to make its world premiere at the prestigious #TribecaFestival on the 13th of June in New York. I am immensely grateful for the relentless efforts of team Adipurush and thanks to the entire jury of @tribeca. Can't wait to let Adipurush's grandeur unfold at #Tribeca2023!" he said. According to the synopsis of "Adipurush", posted on the gala's official website, the movie has been described as a "reimagining" of the "epic Indian poem '<keyword id="6363500" type="General" weightage="50" keywordseo="ramayana" source="Orion">Ramayana</keyword>'". "The big-budgeted visual feast 'Adipurush' tells the tale of a prince on a mission to rescue his wife from a ten-headed demon overlord," it read. The 'Escape From Tribeca' segment will also showcase films such as "Enter the Clones of Bruce", "Final Cut", and "Suitable Flesh". Bruce Lee's "Enter the Dragon" will be screened as part of the film's 50th anniversary. The runtime of the "action drama", written by Raut and Manoj Muntashir Shukla, is 174 minutes. "Adipurush" is produced by T-Series' Bhushan Kumar, Krishna Kumar, Raut, Prasad Sutar, and Rajesh Nair. The film courted controversy, including boycott calls, last year when the teaser of the magnum opus was launched in Oactober over the depiction of Hindu deities and inferior quality of visual effects. The makers were also slammed for the apparent Islamisation of Lankesh, played by Saif, as the demon king who was seen sporting a beard and buzz cut. The film was initially set to arrive in cinema halls on August 11, 2022, but the release date was further pushed to January 12, 2023. "Adipurush" is now slated to hit the screens in 3D on June 16, 2023. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/bard-to-magi-googles-latest-weapon-in-the-battle-for-search-supremacy/articleshow/99576251.cms">From Bard to Magi: Google's latest weapon in the battle for search supremacy</a> <a href="https://www.businessinsider.in/tech/news/ai-generated-images-and-videos-a-game-changer-or-a-threat-to-authenticity/articleshow/99560443.cms">AI-generated images and videos: A game-changer or a threat to authenticity?</a>

'Adipurush' set for world premiere at Tribeca Film Festival 2023

Ayodhya (Uttar Pradesh) [India], January 17 (ANI): Actors Arun Govil, <keyword id="20218710" type="General" weightage="20" keywordseo="sunil-lahiri" source="keywords">Sunil Lahiri</keyword>, and Deepika Chikhalia, known for <keyword id="19902033" type="General" weightage="20" keywordseo="ram" source="keywords">Ram</keyword>and Sagar's 'Ramayan', visited Ayodhya to shoot their album 'Hamare Ram Aayenge'. While talking to mediapersons at an event in Ayodhya, Arun, who played the character of Lord Ram shared his thoughts regarding the Pran Pratistha Mahotsav of Lord Ram. Arun Govil said, "Ayodhya's Ram temple will prove to be our '<keyword id="20219637" type="General" weightage="20" keywordseo="rashtra-mandir" source="keywords">Rashtra Mandir</keyword>.' The culture that had faded in the last few years across the world, this temple will again send a message that will strengthen our culture. It is a heritage that will be known to the whole world, this temple will be a source of inspiration, it is the centre of our faith, it will be our pride, it will become our identity. Our morals should be adopted by all." He added, "I had no idea that the consecration of Lord Ram would happen in this way, that it would be such a big event, this is the biggest event of my life. There is so much emotion and energy, the whole country is taking only Ram's name, wherever Lord Ram is present. Those who believe in Ram, there is an atmosphere of happiness there, it was not imagined, hence the feeling of it is very pleasant that we are going to witness such a moment." Sunil Lahiri, who played the role of Laxman, said, "I am very fortunate to be attending the Pran Pratishtha Mahotsav, I am getting a chance to know what I did not know, the atmosphere created in the country is very religious and is very positive and it will give a very positive feeling to the world" Sunil Lahiri added, "Those who have been denying Ram, they do not know what Ram is unless someone reads Ramayana. God is Maryada Purushottam, Ramayana also teaches us that we should live with dignity, this teaching is not known to those who deny Ram." Deepika Chikhalia, who played the role of Goddess Sita, said, "Our image has settled in the hearts of the people, even after the construction of Ram temple, I do not think there will be any change in it, Ram Lala's life is being consecrated, people have given a lot of love. The characters of Ramayana will continue to receive similar love." Meanwhile, 'Hamare Ram Aayenge,' is sung by <keyword id="19898964" type="General" weightage="20" keywordseo="sonu-nigam" source="keywords">Sonu Nigam</keyword>. The album was shot at Guptar Ghat, Hanumangarhi and Lata Chowk. Actors Arun Govil, Sunil Lahiri and Deepika Chikhalia will also attend the Pran Pratistha ceremony. (ANI)

OG Ramayan stars Arun Govil, Deepika Chikhalia to attend Pran Pratistha

The <keyword id="3183797" type="General" weightage="20" keywordseo="Ram-Mandir-in-Ayodhya" source="Orion">Ram Mandir in Ayodhya</keyword> stands as a testament to faith, perseverance, and the collective yearning of millions of devotees. As India celebrates Diwali, the festival of lights, it's the perfect time to delve into the rich history, significance, and the recently completed construction of the <keyword id="42499" type="General" weightage="100" keywordseo="Ram-Mandir" source="Orion">Ram Mandir</keyword> in <keyword id="6354931" type="General" weightage="20" keywordseo="Ayodhya" source="Orion">Ayodhya</keyword>. This iconic temple is not just a religious symbol; it embodies a profound cultural and historical narrative that unites people across boundaries and faiths. <cmsannotation type="cmsannotation" annotationid="Historical Perspective:" comment="subhead" text="Historical Perspective:">Historical Perspective:</cmsannotation> The history of the Ram Mandir dates back to the epic Ramayana, where Lord Rama's birthplace is revered. Ayodhya, the holy city, has long been associated with the divine presence of Lord Rama. The temple's foundation stone was laid on August 5, 2020, following a historic Supreme Court verdict, which ended decades of legal disputes. <cmsannotation type="cmsannotation" annotationid="Architectural Marvel:" comment="subhead" text="Architectural Marvel:">Architectural Marvel:</cmsannotation> The newly constructed Ram Mandir is a breathtaking architectural masterpiece. Designed in the Nagara style of temple architecture, it boasts grandeur in its intricate carvings, towering shikhara, and graceful pillars. The temple's design harmoniously combines ancient and modern architectural elements. <cmsannotation type="cmsannotation" annotationid="Diwali Celebrations at Ram Mandir:" comment="subhead" text="Diwali Celebrations at Ram Mandir:">Diwali Celebrations at Ram Mandir:</cmsannotation> Diwali, the festival of lights, holds a special place at the Ram Mandir. Devotees from far and wide gather to celebrate the return of Lord Rama to Ayodhya after defeating Ravana. The temple is adorned with thousands of oil lamps and diyas, creating a mesmerizing spectacle. <cmsannotation type="cmsannotation" annotationid="Religious Significance:" comment="subhead" text="Religious Significance:">Religious Significance:</cmsannotation> The Ram Mandir is not just a place of worship; it's a spiritual center that embodies the values of Lord Rama – righteousness, truth, and dharma. Devotees come to seek the blessings of Lord Rama and to pay homage at the sacred birthplace of the revered deity. <cmsannotation type="cmsannotation" annotationid="Legal and Political Journey:" comment="subhead" text="Legal and Political Journey:">Legal and Political Journey:</cmsannotation> The construction of the temple was preceded by years of legal battles and political discourse. The Supreme Court's verdict in 2019 cleared the path for the temple's construction, and the groundbreaking ceremony on August 5, 2020, marked a historic moment. <cmsannotation type="cmsannotation" annotationid="Cultural Heritage:" comment="subhead" text="Cultural Heritage:">Cultural Heritage:</cmsannotation> The Ram Mandir not only serves as a place of worship but also as a repository of India's rich cultural heritage. The intricate carvings and sculptures depict episodes from the Ramayana, offering a glimpse into the epic tale of Lord Rama. <cmsannotation type="cmsannotation" annotationid="Sankalp Bhumi:" comment="subhead" text="Sankalp Bhumi:">Sankalp Bhumi:</cmsannotation> The location of the Ram Mandir is referred to as "Sankalp Bhumi," symbolizing the collective resolve of the Indian people to see the construction of the temple. The devotees' unwavering faith played a pivotal role in realizing this dream. <cmsannotation type="cmsannotation" annotationid="Visiting the Ram Mandir:" comment="subhead" text="Visiting the Ram Mandir:">Visiting the Ram Mandir:</cmsannotation> Devotees can visit the Ram Mandir to seek blessings and immerse themselves in the spiritual ambiance. While visiting, be sure to follow the temple's guidelines and respect its sanctity. <cmsannotation type="cmsannotation" annotationid="The Ram Mandir Trust:" comment="subhead" text="The Ram Mandir Trust:">The Ram Mandir Trust:</cmsannotation> The Shri Ram Janmabhoomi Teerth Kshetra Trust oversees the construction and management of the temple. The trust plays a crucial role in ensuring the smooth functioning and development of the temple complex. The Ram Mandir in Ayodhya is more than just a place of worship; it's a testament to the enduring faith and cultural unity of the Indian people. As Diwali brings light and hope into our lives, the completion of this iconic temple stands as a beacon of unity and a source of inspiration for people across the nation. It's a symbol of India's rich history, architectural excellence, and its unwavering commitment to preserving its cultural heritage. The Ram Mandir serves as a reminder of the values Lord Rama embodied – values that resonate with people of all backgrounds and beliefs. This Diwali, as we celebrate the victory of light over darkness, let us also celebrate the victory of unity and faith that the Ram Mandir represents. Note: The article is based on content generated by AI models like Bard and Chatgpt.

The divine saga of Ram Mandir in Ayodhya: A beacon of hope and unity

New Delhi [India], August 29 (ANI): President <keyword id="2848422" type="General" weightage="50" keywordseo="droupadi-murmu" source="Orion">Droupadi Murmu</keyword> on Monday released the commemorative coin on Late NT Rama Rao on his centenary year at Rashtrapati Bhavan Cultural Centre. According to a press statement from the President's Secretariat, speaking on the occasion, the President said that Late NT Rama Rao has enriched Indian cinema and culture through Telugu films. He breathed life into the prominent characters of Ramayana and <keyword id="49038" type="General" weightage="50" keywordseo="mahabharata" source="Orion">Mahabharata</keyword> through his acting. The characters of Lord Rama and Lord Krishna played by him became so alive that people started worshiping <keyword id="6354892" type="General" weightage="80" keywordseo="ntr" source="Orion">NTR</keyword>. She noted that NTR also expressed the pain of the common people through his acting. He spread the message of social justice and equality through one of his films '<keyword id="18581052" type="General" weightage="50" keywordseo="manushulanta-okkate" source="Orion">Manushulanta Okkate</keyword>' i.e. All human beings are equal. The President said that NTR's popularity was equally wide as a public servant and leader. He created a unique chapter in Indian politics through his extraordinary personality and hard work. He initiated many public welfare programs, which are remembered till today. The President appreciated the Ministry of Finance, Government of India for bringing the commemorative coin on NTR. She said that his unique personality would always be imprinted in the hearts of the people, especially the Telugu-speaking people. NT Rama Rao, who founded the Telegu Desam Party (TDP), also served as the chief minister of Andhra Pradesh for three terms. (ANI)

President Murmu releases commemorative coin on NT Rama Rao on his centenary year

<ul><li>The portrayal of <keyword id="6370821" type="General" weightage="80" keywordseo="hanuman" source="Orion">Hanuman</keyword>, with a beard, without a moustache and dressed in leather, attracted criticism.</li><li>Director Raut said he is "disheartened" by the reaction to the teaser.</li><li>Another scene recalled for some the American blockbuster sci-fi film series "Planet of the Apes".</li></ul> Four months from release and "Adipurush", a big budget adaptation of the Ramayana, is already neck deep in controversy for multiple reasons - the depiction of <keyword id="42776" type="General" weightage="80" keywordseo="ravana" source="Orion">Ravana</keyword> and Hanuman and also its inferior visual effects. The 1.46-minute teaser of the movie, directed by Om Raut of "Tanhaji: The Unsung Warrior" fame, was launched on Sunday in Ayodhya. And the blowback was immediate. Fronted by "Baahubali" star <keyword id="104063" type="General" weightage="50" keywordseo="prabhas" source="Orion">Prabhas</keyword> who features in the title role as Lord Ram, the multilingual period saga sees <keyword id="333" type="General" weightage="50" keywordseo="saif-ali-khan" source="Orion">Saif Ali Khan</keyword> play the role of a 10-headed demon king called Lankesh. With a beard, fierce eyes and a buzz cut, this Lankesh seems barbarism personified and many called out the filmmakers for the apparent Islamisation of Ravana. The portrayal of Hanuman, with a beard, without a moustache and dressed in leather, also attracted criticism. As hashtags like #BoycottAdipurush and #BanAdipurush gained speed, Madhya Pradesh Home Minister Narottam Mishra on Tuesday warned the makers of the film of legal action if scenes showing Hindu religious figures in the "wrong" way were not removed. "I have seen the teaser of 'Adipurush'. There are objectionable scenes in it," Mishra, who is also the spokesperson of the state government, told reporters in Bhopal. The dresses and look of Hindu deities as seen in the trailer were not acceptable, he said. "Hanuman ji is shown wearing leather, whereas the description (in the scriptures) of the deity's costume is different... These are scenes that hurt religious sentiments. I am writing a letter to Om Raut to remove all such scenes from the film. If not removed, we will consider legal action," Mishra said. Echoing the minister's sentiments, a Twitter user wrote, "Ram and lakshamna wore khadau not leather shoes like the desert civilization people did. Nonsense movie." Director Raut said he is "disheartened" by the reaction to the teaser. "I was disheartened but not surprised because the film is made for a larger medium. You can cut it down to some extent, but can't bring it down to a mobile phone, that's an environment I can't control. "If given a choice, I had never put it on YouTube but that's the need of the hour. We need to put it there so that it reaches a wide audience," Raut told reporters at the media preview of film's 3D trailer on Tuesday. Producer Bhushan Kumar was unavailable for comment despite several attempts by PTI to reach out to him. Many on social media said they were appalled over Saif's appearance as a maniacal Lankesh, saying his look was inspired by Mughal rulers. Some said it bore resemblance to Ranveer Singh's portrayal of Alauddin <keyword id="987836" type="General" weightage="80" keywordseo="khilji" source="Orion">Khilji</keyword> from Sanjay Leela Bhansali's film "Padmaavat", which came under attack for caricaturing Khilji, complete with kohl lined eyes and viciously attack a hunk of meat. "The makers should have done more research on Ravana. Saif Ali Khan's expressions look absolutely pathetic. Ravana was not a psycho. Saif is acting like he is portraying khilji from padmavat. Mythological movies absolutely need better character understanding (sic)," said a Twitter user. "He (Saif) is looking more like Babar or Aurangzeb or Taimur but certainly not Raavan," added another. The VFX, said others, was a huge letdown for a film that reportedly has a budget of ₹ 500 crore, making it one of the most expensive Indian films ever made. A section of social media seemed both amused and disappointed (#disappointed was trending on Twitter) about the quality of its computer-generated imagery. Generally an expensive affair, CGI is used to create fantastical visual effects in films. "Bruh this is Jaani Dushman levels of CGI. #AdipurushTeaser," said a Twitter post drawing comparison with the 2002 supernatural action thriller film which has attained cult status over the years as a cringe watch. Sharing a still from <keyword id="143564" type="General" weightage="50" keywordseo="ramanand-sagar" source="Orion">Ramanand Sagar</keyword>'s epic serial "<keyword id="6373819" type="General" weightage="50" keywordseo="ramayan" source="Orion">Ramayan</keyword>", a tweeple said no big bucks or latest technology could ever level up to the "simplicity" of the classic 1980s Doordarshan show. "No 500 crore budget, No 3d release, Just simplicity. Nothing can ever come close to this #BoycottAdipurush," a tweet read. A specific scene from the teaser where Saif's Lankesh is seen mounted on a bat-like mythical creature with huge flapping wings prompted some people to draw comparisons with "Game of Thrones", the hit American fantasy TV drama famous for its dragons. "Is it just me or do you also notice the pathetic copy of #GameOfThrones that #Adipurush is! The characters are definitely NOT of #Bharat...," said one post. Another scene recalled for some the American blockbuster sci-fi film series "Planet of the Apes". "Copy cat #OmRaut #Adipurush #DisappointingAdipurish," said a user as he put the clips of the promotional materials of the two films. Many shared stills from "Ramayana: The Legend of Prince Rama", the 1993 animated film which was a Japan-India co-production. Directed by Japanese filmmaker <keyword id="15168281" type="General" weightage="50" keywordseo="yugo-sako" source="Orion">Yugo Sako</keyword>, it became a favourite of the 1990s generation kids who watched it several times on TV channels during re-runs. "#Adipurush had the golden chance to present us a film on the subject which is dear to everyone but sadly even with the colossal budget and modern technology it couldn't match even 1% of yugo sako's Ramayana: The Legend of Prince Rama," wrote a Twitter user. This is not the first time Saif has been in trouble for "Adipurush". In an interview to a newspaper in 2020, Saif had said the version of Raavan in "Adipurush" will be "humane". His remarks caused a stir in the not-so-virtual world of social media and the actor issued an apology for his comments, saying it was never his intention to hurt people's sentiments. "I've been made aware that one of my statements during an interview has caused a controversy and hurt people's sentiments. This was never my intention or meant that way. I would like to sincerely apologise to everybody and withdraw my statement," the actor had then said in a statement. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/health/news/vivek-murthy-is-the-new-us-representative-on-who-board/articleshow/94655841.cms">Vivek Murthy is the new US representative on WHO board</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/15-ott-releases-to-watch-this-festive-season-starring-madhuri-dixit-hasan-minhaj-and-more/articleshow/94640843.cms">15 OTT releases to watch this festive season starring Madhuri Dixit, Hasan Minhaj and more</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/best-cars-under-200000-to-buy-in-india-this-diwali/articleshow/94639382.cms">Best cars under ₹20,000,00 to buy this festive season</a>

Teaser lands 'Adipurush' in trouble over depiction of deities, demon king and bad CGI

Makers of Prabhas, Kriti Sanon and Saif Ali Khan starrer '<keyword id="9776044" type="General" weightage="20" keywordseo="adipurush" source="Orion">Adipurush</keyword>' announced a <keyword id="15449995" type="General" weightage="20" keywordseo="new-release-date-on-social-media" source="Orion">new release date on social media</keyword>. <keyword id="2236748" type="General" weightage="20" keywordseo="om-raut" source="Orion">Om Raut</keyword> took to his Twitter and announced the <keyword id="6165178" type="General" weightage="20" keywordseo="new-release-date" source="Orion">new release date</keyword>. Sharing the details, he wrote, Jai Shri Ram...#Adipurush releases IN THEATRES on June 16, 2023." <div type="twitter" handle="omraut" handlename="Om Raut" image="http://pbs.twimg.com/profile_images/1559471781857091584/YzpNsLzZ_normal.jpg" favoritecount="6697" retweetcount="2159" status="जय श्री राम…#Adipurush releases IN THEATRES on June 16, 2023.#Prabhas #SaifAliKhan @kritisanon @mesunnysingh… https://t.co/x1HZIowuTU" createdat="1667785270000" id="1589432741065785344"></div> He also shared a picture, which read, "Adipurush is not a film, but a representation of our devotion to Prabhu Shri Ram and commitment towards our sanskriti and history. In order to give a complete visual experience to the viewers, we need to give more time to the teams working on the film. Adipurush will now release on June 16th, 2023. We are committed to make a film that India will be proud of. Your support, love and blessings is what keeps us going." 'Adipurush' the mega Indian film produced by T Series and Retrophiles, directed by Om Raut is a visual extravaganza which was slated to release on January 12, 2023. Now it will hit the theatres on June 16, 2023. The film stars Prabhas, Kriti Sanon and Saif Ali Khan in the lead roles. The film is based on the Indian Epic Ramayana. Prabhas plays Lord Ram while Saif stars as the antagonist Lankesh in the movie. The film has been mired in controversy ever since its teaser was unveiled. The teaser courted major backlash over the looks of Saif's fierce Ravana who is shown sporting a beard and a buzz cut. Many people across the country slammed the makers for allegedly hurting their religious sentiments. In fact, a Hindu seers body, Akhil Bharatiya Sant Samiti, has sought the formation of a Sanatan Censor Board alleging improper depiction of Hindu Gods and Goddesses in Bollywood movies. Also, recently, a plea seeking a stay order on the film release has been moved in a Delhi court. The plea alleged that Adipurush portrayed Lord Rama and Hanuman in an unwarranted and inaccurate way as they wear leather straps. The plea has been moved by advocate Raj Gaurav against producers Bhushan Kumar and Om Raut. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/elon-musk-starts-testing-7-99-twitter-blue-subscription-plan-for-apple-ios-users/articleshow/95331248.cms">Elon Musk starts testing $7.99 Twitter Blue subscription plan for Apple iOS users</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/airbnb-and-indigo-come-together-for-an-interfriendtion/articleshow/95298469.cms">Airbnb and IndiGo come together for an 'InterFriendtion'</a>

Om Raut announces new release date of Prabhas, Kriti Sanon starrer 'Adipurush'

<ul><li>Studio Sirah plans on developing games that feature Indian mythological and historical content.</li><li>Its first title is ‘Kurukshetra: Ascension’, a card battler game.</li><li>The startup plans on bringing more such games with Indian content to the global audience.</li></ul>Bengaluru-based Studio Sirah plans to bring the Indian mythological world into gaming with its first title ‘Kurukshetra: Ascension’, a card battling game. To develop its first title, Studio Sirah raised $830,000 in a round of funding led by Lumikai, an Indian gaming-focused venture capital fund. The startup also plans on releasing more titles in the future that will be inspired by Indian mythologies and history. Studio Sirah was founded by two brothers, Prateek Shah and Abhaas Shah who grew up playing games such as Contra, Age of Empires, Civilization, and Hearthstone. The gaming studio was founded with an aim to bring games that feature Indian content for not just the Indian audience but the global community as well. Studio Sirah will focus on developing mid-core games which are games that have a hardcore theme but can be played in a short time. “We didn’t see any good Indian content that we would like to play as gamers. There are a lot of hypercasual and casual games, but these are not the games that appeal to us,” Abhaas Shah was quoted as saying by VentureBeat. Abhaas also highlighted how the Indian mythologies are still very popular in the country through TV shows. With its games, Studio Sirah hopes to bring a modernised version of these stories to gamers globally. The game Kurukshetra: Ascension will be the first title from Studio Sirah, and it will be a card battler based on the epics, the Mahabharata and the Ramayana. In these kinds of games, the central theme is card battling. “Earn hundreds of unique cards and outplay your opponents in thrilling online duels. Battle mythical monsters and ancient gods in a legendary campaign of ascension where your decisions determine the fate of the universe,” reads the game’s description on the website. The game will also feature fictionalised stories and characters with the focus on “strategic gameplay, immersive art, and a deep progression system.” It will also have heavy themes of philosophical and religious thought. Kurukshetra: Ascension will be available on both mobile and PC when it launches. It is available for pre-registration now on Studio Sirah’s official website. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/tim-cooks-last-major-product-launch-as-apple-ceo-could-be-ar-glasses/articleshow/85760766.cms" data-type="tilCustomLink">Apple CEO Tim Cook’s last major product launch could be AR glasses</a> <a href="https://www.businessinsider.in/tech/news/apple-is-expected-to-release-its-latest-flagship-iphone-13-series-in-september-/slidelist/85758235.cms" data-type="tilCustomLink">iPhone 13 series: Everything we know so far</a>

Bengaluru based Studio Sirah raises $830,000 to develop India-first mobile games — ‘Kurukshetra: Ascension’ will be the first title

<ul><li><keyword id="397085" type="COMPANY" weightage="20" keywordseo="Broadcast-Audience-Research-Council">Broadcast Audience Research Council</keyword>, (<keyword id="65298" type="ORGANIZATION" weightage="20" keywordseo="BARC">BARC</keyword>) India launched the third edition of its yearbook titled The Year After Two Thousand &amp; Nineteen.</li><li>It revealed that TV viewership grew by 9% in India in 2020.</li><li>Non-Prime Time (NPT) Viewership for General Entertainment Channels (GEC), News and Kids, grew by 16%, 26% and 31% respectively in 2020 compared to 2019.</li></ul>Broadcast Audience Research Council, (BARC) India in the third edition of its yearbook titled The Year After Two Thousand &amp; Nineteen revealed that the total TV viewership in India grew by 9% in 2020. It also revealed that ad volumes grew by 34% in the 2nd half of the year compared to the 1st half. The Yearbook offers insights and data on 'What India Watched' in 2020 along with trends across the pandemic struck months with a special focus on four distinct phases, viz., Pre-COVID, COVID: During Lockdown, COVID: Unlock, and Year Ender. COVID-19 forced people to stay confined to their homes starting March 25, 2020. The lockdown made viewers turn to their favourite mode of entertainment and news – Television. TV played a significant role in keeping people connected with the outside world during the lockdown. Consequently, TV Viewership witnessed a growth of 23% during Mid-March to June (Week 11-26) as compared to the January to early March period (Week 1-10). Commenting on the launch of the YEARBOOK, <keyword id="217320" type="PERSON" weightage="20" keywordseo="Sunil-Lulla">Sunil Lulla</keyword>, Chief Executive Officer, <keyword id="2801660" type="COMPANY" weightage="20" keywordseo="BARC-India">BARC India</keyword>, says, “The year was a consolidation and reaffirmation year for television in India. It was marked by a substantial increase in TV viewership with total TV growing by 9% and Ad Volumes experiencing a staggering growth of 34% in the second half. 2020 reaffirmed the strength of television as a medium in India amongst both viewers and advertisers, proving TV is indeed the screen of choice for the household. TV continues to grow with regional markets gaining prominence. BARC India will continue to work towards our vision, to always be the trusted source of authentic measurement and reporting of “What India Watches’”. <cmsannotation type="cmsannotation" annotationid="Highlights from What India Watched in 'The Year After Two Thousand &amp; Nineteen'" text="Highlights from What India Watched in 'The Year After Two Thousand &amp; Nineteen'">Highlights from What India Watched in 'The Year After Two Thousand &amp; Nineteen'</cmsannotation> <ul><li> Non-Prime Time (NPT) Viewership for General Entertainment Channels (GEC), News and Kids, grew by 16%, 26% and 31% respectively in 2020 compared to 2019.</li><li> Ad Volumes grew by 34% in 2nd half of 2020 compared to 1st half of 2020.</li><li> Top 10 Advertising sectors contributed 80% to Total Ad Volumes in 2020</li><li> Communication by the Government was on an upsurge during lockdown. Ad volumes for government messaging grew by 184% (2.7 times) during Apr-June 2020 compared to same period in 2019.</li><li> Mythological Classics like <keyword id="6373819" type="PERSON" weightage="20" keywordseo="ramayan">Ramayan</keyword> &amp; <keyword id="6366669" type="LOCATION" weightage="20" keywordseo="mahabharat">Mahabharat</keyword> made a comeback on our TV screens, Week 13, 2020 onwards. Ramayana now holds the record of the most watched TV program in the world!</li><li> Driven by the classics, advertisers placed their bets on DD’s GECs during lockdown. Ad Volumes for DD’s GECs grew by 62% in Apr-June quarter of 2020 compared to the same period in 2019.</li><li> IPL-13 viewership grew by 23% compared to IPL-12 with 400 billion Total Viewing Minutes.</li><li> The Opening match between Mumbai Indians and Chennai Super Kings at Abu Dhabi, was the most viewed with 11.2 billion viewing minutes.</li></ul>

TV viewership in India grew by 9% in 2020: BARC

<ul><li>HUL, Reckitt Benckiser and Govt of India continue to remain at the Top 3 positions during week 17.</li><li>Godrej and P&amp;G were the new entrants amongst Top 10 advertisers in HSM as compared to Week 16. </li></ul><keyword id="2801660" type="PERSON" weightage="20" keywordseo="BARC-India">BARC India</keyword> and Nielsen Media’s latest report on ‘Crisis Consumption on TV and Smartphones’ revealed that week 17 saw a 10% increase in the count of brands advertising on Television. HUL, Reckitt Benckiser and Govt of India were the top 3 contributors. <div type="image" title="fct week 17" msid="75602463" hostid="261"></div> Total <keyword id="659577" type="PERSON" weightage="20" keywordseo="TV-viewership">TV viewership</keyword> grew by 29% in the week 17 over pre-covid-19 period and recorded 1.14 trillion viewing minutes. GEC growth was higher at HSM Urban as compared to All India level. Some of the other key highlights of TV and Smartphone consumption during the sixth week of lockdown are as follows: Considerations: <table style="border-width: initial; border-style: none;"><colgroup></colgroup><col /><col /><col /><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#ffff00;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"> </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;background-color:#ffff00;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">BARC India </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;background-color:#ffff00;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Nielsen Smartphone Panel </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Coverage </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">All India (Urban + Rural) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">All India (Urban 1 Lakh plus) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">TG </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ALL NCCS 2+ years </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><ol><li>NCCS ABC 15-44 years</li><li>Android Smartphone Users</li></ol></td></tr><tr></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Time Period </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">PRE COVID - 11th Jan 2020- 31st Jan 2020 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:middle;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">PRE COVID - 13th Jan 2020 - 2nd Feb 2020 </td></tr><tr><td colspan="2" style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">COVID DISRUPTION Week 6 – 18th April 2020 to 24th April 2020 Week 7 – 25th April 2020 to 1st May 2020 </td></tr></tbody></table> <ol><li>Total TV viewership grew over the Pre-COVID period by 29% &amp; the week recorded 1.14 Trillion Viewing Minutes</li><li>News &amp; Movies continued to drive the growth for TV</li><li>Mythological shows witnessed a huge increase across GECs – the re-runs of classics like Mahabharata and Ramayana on other channels continue to attract significant viewers and helped the channels increase the slot viewership.</li><li>Retro music on TV seems to be playing more, with the 41+yr olds increasing time spent on music</li><li>10% increase in the count of brands advertising on Television, with 395 new brands coming into play </li><li>Internet Penetration in India is now at 40%, with 504 Mn Active Internet Users (5+yrs)</li><li>Time spent on Smartphone increased by 16% versus Pre Covid, the highest usage since the COVID-19 lockdown - resulted in 18.7 Bn minutes on the smartphone/day in the recent week. </li><li>Gaming, Education Apps, Social Networking continue their trailblazing increase!</li></ol>

Week 17 sees a 10% increase in the count of brands advertising on Television: BARC India & Nielsen

<ul><li>While the <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">Coronavirus</keyword> outbreak has led to productions of films and daily soaps being stopped across the country, TV viewership is going up due to people staying at home.</li><li>However, the GECs re now faced with the challenge of coming up with fresh content for its viewers.</li><li>In such a scenario, how are these channels planning to tackle the situation?</li></ul>It’s been close to 2 weeks since India’s film and television bodies decided to suspend shootings from to avoid the spread of the novel Coronavirus. The Indian Film &amp; Television Directors' Association (IFTDA), Producers Guild of India and Federation of Western Indian Cine Employees (FWICE) had decided on March 17 to put production and shooting on hold till March 31. As the PM announced his 21-day complete lockdown, production will not start before April 14. The biggest impact of this will be on GEC channels that usually work with a content bank of about two weeks. However, with the lockdown, these channels will soon run out of fresh content to air. Considering most people are stuck at home, OTT and TV viewership saw a spike, according to Broadcast Audience Research Council (BARC) India data. The total TV consumption saw a spike of 8% across India in the week ended March 20 (<keyword id="8763838" type="UNKNOWN" weightage="20" keywordseo="covid-19">Covid-19</keyword> Week 1), while the total time spent per user on smartphones went increased by 6.2% to 25 hours a week. Moreover, the consumption growth in the Hindi speaking markets (HSM) was at around 10% in comparison to the South region that grew by 5%. The HSM region saw an increase in terms of both reach and time spent. While this opens up possibilities for advertisers to catch more eyeballs, GECs are now faced with the problem of running out of content. In such a scenario, what is the strategy they are employing to ensure that they do not lose their audience who can only stay engaged if they are offered something new to watch? Ensuring all-round entertainment for consumers While production has come to a complete halt, all the channels believe that the show mustn’t stop and are strategizing at how to make the best use of the content at their disposal currently. Speaking about how it is working around the current situation, <keyword id="3387826" type="PERSON" weightage="20" keywordseo="Prathyusha-Agarwal">Prathyusha Agarwal</keyword>, Chief Consumer Officer, <keyword id="174248" type="DOMAIN" weightage="20" keywordseo="Zee-Entertainment-Enterprises-Ltd">Zee Entertainment Enterprises Ltd</keyword> said, “Taking into consideration the explosion in TV consumption and the changing composition of audiences, there is a need to customize programming for this emerging trend. At ZEE, we have geared up to serve these emerging trends with content for everyone in the family. For instance, starting March 25, Zee TV introduced an exclusive band ‘PyaarVyaar Originals’ with three new finite series including Sakshi Tanwar and Ram Kapoor starrer ‘Karle Tu Bhi Mohabbat’, Sharman Joshi Starrer ‘Baarish’ and Ronit Roy Starrer ‘Kehne Ko Humsafar Hain’ for the first time on television between 9 pm and 11 pm every week night. Longer binge-worthy episodes of our popular fiction shows have also been lined up across most channels to provide an immersive experience to our viewers who are staying much longer in front of the television. &amp;tv has also lined up curated specials of their comedy hits along with inspirational and devotional content to bring in positivity into our viewers’ living rooms.” For <keyword id="1570722" type="PERSON" weightage="20" keywordseo="Manisha-Sharma">Manisha Sharma</keyword>, Chief Content Officer, Hindi Mass Entertainment, <keyword id="187712" type="COMPANY" weightage="20" keywordseo="Viacom18">Viacom18</keyword>, the need of the hour is for the channels to take care of every family’s all-round entertainment needs. Speaking about what their roadmap in terms of content is, Sharma said, “At a time like this, we want to give our viewers the best of the content mix which will keep them smiling and comforted and hopefully let this time go by smiling and watching with their families in the confines of their homes. We have an eclectic mix of current and popular erstwhile shows that will take care of all their entertainment needs ranging from comedy, drama, slice of life, and reality shows. We have dedicated blocks for comedy, drama, and romance to give the viewers the best of the best content. A healthy dose of comedy between 5-6 pm with reruns of Belan Wali Bahu, popular show Dil Se Dil Tak starring Sidharth Shukla and Rashami Desai will be back at 6pm. We will continue to air fresh episodes of Vidya, Choti Sarrdaarni, Shakti…Astitva Ke Ehsaas Kii, Barrister Babu, Shubharambh and Naati Pinky Ki Lambi Love Story at their respective timeslots.” Riding on the nostalgia wave Doordarshan played a masterstroke with the announcement of the re-launch of yesteryear classics including Ramayan, Mahabharat and Byomkesh Bakshi. A lot of people have been talking on various social media platforms about what are the shows they would want channels to bring back. And a lot of the channels are listening to what the audience wants. Zee is bringing back some of its old, popular shows from its library across its channels, like ‘Kasamh Se’ on Zee TV and ‘Sambhaji’ on Zee Marathi and ‘Goyenda Ginni’ on Zee Bangla amongst others. Similarly, Viacom18 will be bringing back its show Dil Se Dil Tak and Bigg Boss 13. Speaking about what viewers can expect from its stable, <keyword id="8986388" type="UNKNOWN" weightage="20" keywordseo="arpit-machhar">Arpit Machhar</keyword>, Head of Marketing, <keyword id="8986387" type="UNKNOWN" weightage="20" keywordseo="enterr10-television-network">Enterr10 Television Network</keyword> (<keyword id="7514645" type="UNKNOWN" weightage="20" keywordseo="Dangal-TV">Dangal TV</keyword>) said, “We go through a lot of historical data before acquiring the license of any show. Dangal TV ratings, undoubtedly, have also been helpful in successfully monetising already aired shows. In the past, shows like Bandini, Chandragupt Maurya, Bhagwaan Shree Krishna have done exceptionally well. Ramayana, too has a very strong connect with viewers across India beyond the Hindi speaking markets. Mythological and historical shows along with some well-produced thrillers and family dramas make it an interesting package for viewers. We are in tune with this, considering Dangal TV too has been airing Ramayana as well as similar mythological shows like Devi Adi Parashakti, Mahima Shani Dev Ki for a while now. Devi Adi Parashakti and Mahima Shani Dev Ki are among the top 2 shows across Hindi GEC, HSM(U+R) as per latest data by BARC India for Week 11. We are aware that such content always has an audience and therefore we will continue to keep our viewers engaged with such shows.” Covid-19’s business impact While many sectors like events and out-of-home have been badly hit due to the lockdown, broadcasters are hopeful that they will be impacted less. Considering viewership is on the rise too, it presents an opportunity for both broadcasters and advertisers to make something out of an adverse situation. Dangal TV has seen a spike in its viewership, like most other GECs and is not focusing on new ideas. “Despite the COVID-19 challenge, Dangal TV is experiencing a spike in the average time spent.We are witnessing the early signs of a consumption uptick with an increase in the viewership. At Enterr10 Television Network, we are strongly connected and engaged with our viewers. Our numbers have been ahead of us. We are readily willing at focusing on exploring new ideas, IPs, etc. We haven’t stepped back in terms of exploring what more is possible, even during this period. Even in this unprecedented situation, we will continue to invest in good library, innovative programming and in distribution that will further aid in consolidating our position in both rural and urban markets. While there is huge competition amongst TV channels, our first priority is to consolidate, maintain and further strengthen our leadership position on television.” Pointing towards the fact that a lot of advertising on TV comes from FMCG that have been relatively less impacted, Sharma shared her optimism about the future. “The lockdown has hit the manufacturing, supply chain and consumption of all brands and that will invariably have an effect on ad spends. However, TV and digital will have a marginal impact as compared to other mediums like print, outdoors and radio as TV viewership is expected to see an upswing due to the forced lockdown. Secondly, a large amount of advertising revenue for a GEC comes from FMCG brands that are relatively less impacted in the current situation. Also, since it is an industry phenomenon, all GEC channels will witness a drop in ad spends,” explained Sharma. Added Agarwal, “Over the next 3 weeks, we expect content consumption on TV to go up as people look to keep themselves entertained. Given the temporary nature of the lockdown, it would be imprudent to quote any implication as of now, but we are sure that TV has become an essential service providing the much needed companionship to families in the current times.”

You Searched For "Ramayana play" and got 12 results

Freedom vs faith: IIT Bombay slaps penalties up to ₹1.2 lakh on students over play mocking Ramayana

BI India Bureau

'Adipurush' set for world premiere at Tribeca Film Festival 2023

PTI

OG Ramayan stars Arun Govil, Deepika Chikhalia to attend Pran Pratistha

ANI

The divine saga of Ram Mandir in Ayodhya: A beacon of hope and unity

Shagun Chaudhary

President Murmu releases commemorative coin on NT Rama Rao on his centenary year

ANI

Teaser lands 'Adipurush' in trouble over depiction of deities, demon king and bad CGI

PTI

Om Raut announces new release date of Prabhas, Kriti Sanon starrer 'Adipurush'

ANI

Bengaluru based Studio Sirah raises $830,000 to develop India-first mobile games — ‘Kurukshetra: Ascension’ will be the first title

Marcia Sekhose

TV viewership in India grew by 9% in 2020: BARC

BI India Partner

Week 17 sees a 10% increase in the count of brands advertising on Television: BARC India & Nielsen

BI India Partner

With limited fresh content at their disposal, here's how GECs are tackling the lockdown

Samarpita Banerjee

SRK, Rajnikanth, Ranveer Singh set to fire up the silver screens in 2023: Here are the most-anticipated upcoming Indian movie releases

Srishti Magan