C-Gen – Your Story

WHO IS C-GEN?

C-GEN does three simple things: we create extraordinary, thumb-stopping content; we strategically place it in front of the people that really matter; and then we make that connection convert.

Every. Single. Time.

We know the landscape of marketing has changed, and we know that for your brand to succeed, you need access to the best experts.

We’ve put that group of experts in one place: the C-GEN team. From journalists, editors, cinematographers, designers, photographers, social media strategists, web developers and media statisticians, we’ve handpicked the most powerful marketing authorities in this region.

And you can access them all.

Together, the C-GEN team brings more diverse expertise to the art of storytelling than any other agency.

In our hands, we elevate your story to the global stage. The genius of your story is married with the influence of our data to inform audience journeys and drive conversion behaviours.

We engage. You influence.

HOW DO WE DO IT?

The C-GEN team is ready to create a bespoke content solution to exactly deliver your unique marketing needs. Whether you want to see your brand in the world’s most famous magazines, or up on Youtube’s ‘most viewed’ channel, we eliminate the competition to make your story the star. How? Easy.

STRATEGY

Whether competitor analysis, audience acquisition, influencer parterning or full media auditing, C-GEN understands your brand and the competition you need to take out.

STORY

Making the magic happen, here’s where we ideate the full creative development of your story, its brief, its purpose … and its battlegrounds.

VIRAL

Using our data, we broadcast your story with precision to target the people that matter and control their journey through to conversion.

ANALYSE

Throughout your campaign we perform health-checks on your performance data to optimise your story’s cut-through in every piece, every day.

Power your brand message with our full-service and omni-channel marketing strategies. Our highly choreographed campaigns leverage limitless touchpoints and a full suite of content activity to increase brand awareness, maximise conversion and turn up the volume on your story.

JOIN THE REVOLUTION

C-GEN is an independent communications office that emerged from the world of international media. In co-operation with the C-GEN strategic alliance of partners – an unmatched network of media outlets, publications and broadcasting corporations – we ensure that your story isn’t part of the conversation. We make it spark one.

Our team of content specialists has worked with an enormous array of clients of all sizes and industries for almost twenty years. We’re skilled in the art of ideation, strategy, production and publishing. Our promise is unwavering: content that inspires, that informs and that is, most importantly, thumb-stopping.

Clever content seduces us – we can’t help it. We’re prone to indulge in what has been designed with intelligence and distributed with precision. We know that for your brand to survive, we need to discover the substance of your story and deliver to the right people, at the right time, to exactitude.

We know your story. We know your audience wants to consume it, to get excited about it, and to share it.

This is C-GEN.

That’s our story.

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THE HEADLINES BEHIND THE HEADLINES

C-GEN is the world’s leading full-service agency for the design world. Here you’ll find our unique editorial focus on marketing innovation, technology insights, story leadership and paradigm-shifting ideas. Written for, by, and about the most progressive marketing experts today, C-GEN NEWS inspires our clients to think beyond traditional boundaries, spark conversations and drive new cultures of leadership.

No matter where you’re located and where you want to go, C-GEN can take you there.

Looking to solidify your local presence in Australia?

Launching yourself from Australia into the Asia Pacific?

Need to crack the region?

Or, why not dominate the global stage?

Whether local, regional or international, our integrated content services make any market your market.

Contact Us

Get in contact with the C-GEN team today. We’ll tailor a digital content strategy to your business and brand story. It’s time to get engaged!

Location

Head Office, Australia
98 Holdsworth Street
Woollahra NSW 2025

Phone: +61 2 9368 0150


Head Office, Singapore
65 Chulia Street
Level 46 OCBC Centre
Singapore 049513

Phone: +65 6475 5228

Enquire

To obtain a copy of our media kit, please fill out the enquiry form below.

    Meet Our Team

    Get in contact with the C-GEN team today. We’ll tailor a digital content strategy to your business and brand story. It’s time to get engaged!

    AU/NZ

    Aleesha Callahan

    Senior Content Editor + Digital Audience Strategist
    C-GEN AU/NZ

    Alice Blackwood

    Senior Content Editor + Channel Manager
    C-GEN AU/NZ

    Asia

    Janice
    Seow

    Senior Content Editor + Digital Audience Strategist
    C-GEN Asia

    Narelle
    Yabuka

    Senior Content Editor + Channel Manager
    C-GEN Asia

    Tamsin
    Bradshaw

    Senior Content Editor
    C-GEN Asia

    Global

    Raj
    Nandan

    CEO and Founder
    C-GEN Global

    Colleen
    Black

    Return-On-Objective Director
    C-GEN Global



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