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Before heading to the Opening Ceremony, here’s what’s “Top of Mind” for me this week in industry news: Read: For the first time, NBC will feature an hour of commercial-free coverage for the Olympic Games Paris 2024 Opening Ceremony. Six Team USA partners, including Visa and Coca-Cola are helping the broadcaster offer fans uninterrupted access to the global cultural moment. https://lnkd.in/ecu3fuFX Think: Persil set the record for the longest brand video on TikTok with a 24-hour livestream featuring fashion designer Christian Siriano. The laundry detergent brand’s decision to activate around Siriano instead of push out shoppable content paid off with strong consumer engagement and brand trust. https://lnkd.in/eDvtDK4b Know: Multi-hyphenate Snoop Dogg can officially add “Olympic torch bearer” to his ever-growing list of achievements. Ahead of commentating for NBC, Snoop Dogg will carry the torch through the streets of Saint-Denis prior to the Opening Ceremony. https://lnkd.in/eYaf3m23