We want to officially ( + warmly!) welcome our incredible new CEO, Francesca Raminella. Her 25+ years of leadership + experience in beauty is such an asset for both about-face + af94. Francesca has worked to innovate so many of our favorite brands; Ouidad, ghd, Curls, Revlon, Matrix, + many, many more. She’s beyond excited to join our creative, inclusive, + dynamic team + we’re honored she’s here to join our journey into a new era of growth + success.
About us
Make-u(p) without rules. Made for the many versions of you, about-face is multidimensional makeup for everyone, everywhere created by Halsey and built on the truth that no one is just one thing and humans are weird, complex and imperfectly beautiful beings. Everyone has their own messy, mad, and personal method to becoming their greatest version of themselves, so we make products that are hardworking over hype, designed to celebrate the journey to become every version of us - the ones we end up being, and all of the experimental versions along the way.
- Website
-
http://www.aboutface.com
External link for about-face beauty
- Industry
- Personal Care Product Manufacturing
- Company size
- 11-50 employees
- Headquarters
- Los Angeles
- Type
- Privately Held
- Founded
- 2021
Locations
-
Primary
Get directions
Los Angeles, US
Employees at about-face beauty
Updates
-
We were SO honored to be featured as keynote speakers for Women’s Wear Daily, the OG fashion bible. Our founders, Halsey + Jeanne, have poured their hearts + souls into intertwining art + self-expression with beauty, reflecting through that timeless, endlessly-innovative, + authentic brands. We’re beyond excited for the future of about-face, especially in Ulta Beauty stores and Live Nation-sponsored festivals, where our formulas allow people to learn about + play with our products irl. Like our eternal muse, Halsey, says: “about-face is makeup for the creative, the person who loves art, community, music, + expression.” ❤️ https://bit.ly/3JI9Q5N
-
-
We're soo excited to announce about-face beauty has been selected as Ulta Beauty's 2024 Emerging Brand of the Year. Thank you to our amazing + über talented team for linking up, locking in, + making so much magic happen over the last year. Continued (+ endless) thanks to everyone who has helped shape about-face into the brand it is today. Whether you've been here since day one or joined us later in the game, your passion + hard work are SEEN + beyond appreciated. ❤️ always.
-
-
We're #hiring a new Accounts Receivable Specialist in United States. Apply today or share this post with your network.
-
We're #hiring a new Growth Marketing Intern in Miami, Florida. Apply today or share this post with your network.
-
We're #hiring a new Finance Manager in Los Angeles, California. Apply today or share this post with your network.
-
We're #hiring a new Senior Trade Marketing Manager in United States. Apply today or share this post with your network.
-
We're excited to announce #af94's NEW retail partnership with Ulta Beauty! Available NOW online, and in-store 1/14! 🍭🍬 #ultabeauty #genalpha
-
We're #hiring a Sr. Brand Marketing Manager to join our growing team!
-
We're #hiring an Influencer Marketing Intern to join our Brand Marketing team! This is the perfect opportunity to work on two exciting brands and work in a fast-paced, creative environment.