We are thrilled to announce our partnership with Jounce Media to enhance programmatic ad quality. By excluding MFA sites and ensuring premium inventory, this collaboration demonstrates our dedication to delivering effective advertising solutions that drive real business results. Together, we aim to provide advertisers with the highest standards of quality and performance in the programmatic space. #firstpartydata #innovation #adops #publishers #dataanalysts #dataanalytics Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Raja R. Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassandra Reyes
ADAPEX Inc | the adtech of Datrix group
Technology, Information and Internet
We deliver performance-driven monetization strategies to our publisher, harnessing a data-first approach.
About us
Adapex helps leading US websites maximize their monetization through expert optimization of all programmatic channels and partnerships. From display, video, native, AMP, header bidding, inapp, CTV and direct deals -- you name it, we optimize it, in order to maximize our clients' revenues. Adapex is part of the Datrix Group, a leading provider of global AI solutions. This partnership gives us the resources to bring Datrix’s world-class data analytics and monetization solutions to our partners. Together we’ll bring addressability to the next level with AI-enhanced, first party data and targeting. This is game-changing news that brings next-generation data monetization to our industry.
- Website
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http://adapex.io/
External link for ADAPEX Inc | the adtech of Datrix group
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- New York
- Type
- Privately Held
- Founded
- 2013
- Specialties
- online advertising, programmatic, adops, yield optimization, video ads, display ads, header bidding, native ads, digital ads, advertising, artificial intelligence, data monetization, and content monetization
Locations
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Primary
178 E 7th St
New York, US
Employees at ADAPEX Inc | the adtech of Datrix group
Updates
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We agree with our founder, Debra Fleenor, on her take regarding Google’s latest update about the "cookieless future". We know that 60% of all traffic remains non-targetable. Our Data Refinery shows significant uplifts, making non-targetable inventory identifiable and addressable through advanced technologies and partnerships. Preparing for this new landscape requires smarter data aggregation, enrichment, and collaboration. These strategies ensure we all thrive in a privacy-first, transparent, and regulated environment. #cookielessfuture #thirdpartydata #technews #adops #publishers #googleupdate Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Raja R. Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey
Big surprise, yet not. The Google post 3P wasn't working (while other solutions are). We're seeing uplifts across the board with our Data Refinery in Chrome, and mostly, outside Chrome (6-20%). Curious to hear others' experiences. https://lnkd.in/dwcdg__a
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Machine learning empowers marketers to uncover deep customer insights by detecting intricate patterns and trends in preferences, behaviors, and sentiments. At Adapex, our Data Refinery backed by AI expertise bridges the gap between data challenges and actionable insights. This empowers businesses to make informed decisions swiftly and effectively, ensuring they stay ahead of market trends, enhance product offerings, and deliver personalized customer experiences that foster meaningful engagement and loyalty. #firstpartydata #innovation #technews #adops #publishers #dataanalysts #dataanalytics Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Raja R. Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassandra Reyes
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75% of all CTV transactions are programmatic, driving performance-driven digital video ad spend. Key KPIs like sales and leads are crucial for success. Programmatic CTV offers easier optimization, better ROI, and scalability. Advertisers are exploring alternative currencies and multiscreen attribution for accurate measurement and personalization. The right mix of reach, KPIs, and targeting is essential. Adapex's solutions support these evolving needs, ensuring effective and data-driven advertising strategies. #firstpartydata #innovation #technews #adops #publishers #dataanalysts #dataanalytics Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Raja R. Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassandra Reyes Victoria McNally AdExchanger
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Adapex’s Data Refinery revolutionizes digital advertising by streamlining data management and boosting revenue. With a 65% user identification rate, including on Safari & Firefox, and CPM uplifts of 6-18%, it’s a game-changer. The platform enhances user targeting and drives significant revenue growth for publishers and advertisers. In today's landscape, leveraging first-party data is key. Adapex’s AI-powered solution personalizes user experiences and optimizes ad targeting, ensuring partners thrive. Future-proof your digital advertising with Adapex’s Data Refinery for growth, engagement, and sustained success. #firstpartydata #innovation #technews #adops #publishers #dataanalysts #dataanalytics Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Raja R. Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassandra Reyes
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Data collaboration is crucial. With the phase-out of third-party cookies and new privacy laws like GDPR and CCPA, advertisers are partnering with diverse data sources for a complete audience view. Adapex’s Data Refinery uses AI and machine learning to enhance targeting precision and ensure compliance. The benefits are clear: deeper customer insights, improved campaign performance, and new revenue streams through data monetization. By embracing data collaboration and privacy-centric practices, we set the stage for innovative and successful advertising. #firstpartydata #innovation #technews #adops #publishers #dataanalysts #dataanalytics Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Raja R. Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassandra Reyes
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Interesting article from Digiday reporting on a recent Adobe study revealing that nearly half (49%) of marketing strategies still rely on third-party cookies. The decline in marketers’ post-cookie preparedness is a serious concern for our industry. As third-party cookies phase out, the urgency to adopt first-party data strategies has never been more critical. At Adapex, we’ve been tackling this challenge head-on with our Data Refinery. Our innovative, privacy-first solutions help businesses transition smoothly to a cookie-less future. We’re optimistic that our industry can adapt and thrive by embracing data-driven strategies as publishers, marketers, and tech providers keep working together. Read more: https://lnkd.in/gQjPGAAE... #firstpartydata #innovation #technews #adops #publishers #dataanalysts #dataanalytics Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Raja R. Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassandra Reyes Kayleigh Barber
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Google's SGE is reshaping the digital landscape, reducing organic search traffic and potentially causing up to $2 billion in annual ad revenue loss for publishers. Publishers must optimize content for SGE results, explore new revenue models, like subscriptions and sponsored content, and adapt their SEO strategies to stay competitive. Key sectors affected include finance, e-commerce, electronics, and fashion. Stay ahead with comprehensive, authoritative content and innovative strategies. #digitaladvertising #seo #googleupdate #sge #contentoptimization #adapex Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Raja R. Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassandra Reyes
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The end of third-party cookies is approaching, and it’s poised to disrupt the industry even more than GDPR. At Adapex, we see this as an opportunity to innovate and lead with privacy-first, first-party data strategies. Our latest blog delves into how high-growth companies are leveraging first-party data and machine learning to stay ahead. With Adapex’s Data Refinery, we help marketers build direct, meaningful relationships with their audiences while respecting privacy. It’s time to elevate your advertising game and turn disruption into opportunity. Read more about achieving success with privacy-first, first-party data: https://lnkd.in/gcyCd5ra #firstpartydata #innovation #technews #adops #publishers #dataanalysts #dataanalytics Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Raja R. Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassandra Reyes
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Work from Anywhere means a visit to Milan to see Debra Fleenor , visit the Datrix offices, and collaborate with Pierluigi Vacca and Roberto Brenner . Joanie B. enjoyed her first trip to Milan and in addition to their productive discussions, they all enjoyed Milan’s rich culture, food, and sights, making it a truly enriching experience. #milano #datrix #adapex #teamwork #innovation #remotework #collaboration #digitaladvertising Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Paolo Dello Vicario Luca Filigheddu Raja R. Matteo Bregonzio, PhD Federica Neri Lonnie Horsey Cassandra Reyes
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