Archive

Her words, not mine #jk

Do you have a playbook for picking stories, Reels, feed posts, or TikToks for your influencer campaigns? How do you balance platform advantages with tracking actual sales? I asked Dmitri Cherner how he does it, and here's what I learned: - Which platform to use? Instagram is still the way to go. - Reels + Stories: Reels drive engagement, while Stories allow for clickable links. - Promo code tactics: Including codes in Reel captions bypasses the "no links" issue. - Engagement hacks: Encouraging comments like "skincare" to trigger auto-DM links. This boosts algorithmic performance AND drives traffic. - Algorithm Boost: In-feed posts help juice the algorithm, increasing visibility and engagement. The key takeaway? It's about creatively merging engagement and conversions. You don't have to choose between visibility and sales – the best strategies achieve both. What's your approach? Have you tried similar methods or found other effective tactics? Let's swap notes – your insights might be exactly what another marketer needs to hear today.

Here at Archive, we’re passionate about helping brands succeed with influencer marketing. This week, we’re thrilled to spotlight an upcoming webinar, "Brand Awareness + Community Building: An 'Always ON' Approach," featuring Kendall Dickieson. Join us on June 28th, 2024, at 2 PM EST, for a deep dive into Kendall’s proven strategies that have achieved: - A 327% increase in overall engagement after rebranding social media channels in less than 60 days. - A 433% increase in organic social media following in less than 90 days. - 8x the usual engagement on Instagram content. In this webinar, we'll cover: - Why brands believe seeding is not worth it and why they are wrong - The best time to start working with creators - 4 ways to leverage creators - How to source the right creators for your brand Kendall’s mantra, “relationships beat algorithms,” is what drives every strategy she works on. And the results? See it for yourself on Friday, 2pm.

Archive is hosting BRAND AWARENESS + COMMUNITY BUILDING: AN “ALWAYS ON” APPROACH. Make sure to attend it today.

When Women in Influencer Marketing named us Best in Tech, we were thrilled! Thank you, Jessy Grossman, for the big honor. I'm kind of biased, so don't hear how awesome Archive is from me. We brought one of our customers, Sarah Grosz from Allbirds, to show you what she loves the most about Archive in her own words. Join us this Thursday at 12 pm so she can show you: - How she uses Archive - Her favorite features - Hidden gems to maximize results for her Influencer Campaigns 👀We might even show you a surprise or two Register here: iamwiim.com/tech

There’s one partner I’m keeping on my influencer tech stack: Archive I use it to: - Track all mentions (stories, reels, tiktoks, etc) - Make custom reports including impressions, engagements, post frequency - Manage gifting campaigns - Track added value content from paid influencers Today they're launching Competitor Insights. Lucky for me, I had early access and have been using it to: - Build influencer lists based on competitor mentions - Identify top performing content from influencers mentioning competitors - Benchmark the Allbirds social community against competitors Anyone interested in trying it out?

No one does it quite like Love & Pebble when crushing it on TikTok. Don't believe us? Check out these mind-blowing stats: - 90% of their sales come straight from TikTok Shop 💰 - They're 1 of the 8 brands suing against the TikTok Ban ⚔️ - In 2023, they partnered with 20 influencers. This year? Over 2,000 micro-influencers! 🚀 - An affiliate team of 1,000+ strong on TikTok 💪 Want in on their secrets? This Friday at 12 p.m. EST, our CEO Paul Benigeri will sit down with Love & Pebble's co-founder Paul Tran to bring you their exclusive playbook for winning at TikTok Shop. Paul T. will be dropping serious knowledge on: - How to scale your influencer squad from 20 to 2,000+ - How to build an affiliate program on Tiktok - Their playbook to win with Tiktok Shop. See you this Friday at 12 pm EST! 🗓️

Here at Archive, we love watching our customers grow with influencer marketing. It's not always easy in the vast creator economy, but with the right strategy, the results can be game-changing. This week, we’ll take a look at TUSHY: For People Who Poop. With help from Aurielle Kaminski and Agency Eight, their gifting strategy has earned them over 300 pieces of free content each month. Impressive, right? Want to know how they did it? Join our webinar next Friday with Aurielle as a guest and our CEO Paul Benigeri hosting. She'll walk you through the five-step process for identifying your creator niche and finding the best influencers for your DTC brand. In this webinar, we'll cover: - Identifying the right audiences for your brand - Shaping your creator archetypes - Strategies for finding and scaling influencer partnerships - What to test and learn for optimal results Don't miss this opportunity to learn from the founder of Agency Eight. Their experience spans more than 30,000 engaged influencers, more than 12k seeded gifts, and more than 20k pieces of content across their portfolio. So, yeah, they know a thing or two. Mark your calendar for next Friday, May 31st. 12 pm EST.

Mini Katana LLC is the #1 viral katana brand. When we started preparing this webinar a month ago, they had 8M subscribers on YouTube. Right now, they have over 11M. With most of their videos reaching six digits with only organic efforts, it's safe to say that they’ve cracked the code to go crazy viral. The secret to their success? I’ll give you a spoiler: Creator Partnerships. Join us for an exclusive webinar with Noelle I., Director of Content at Mini Katana, where she'll share the strategies that generate 700 million organic views per month. In this session, you'll learn: - A Mini Guide to Identify Your Audience's Preferences - Mini Katana's Approach to Content Distribution - The Best Way to Scale Content - Milestones and Lessons from Mini Katana's Organic Growth Mark your calendar for May 17th, 2024, at 12 pm EST. See you there!