BDA, LLC reposted this
This has been a long time coming. Thanks to Josh Silverman and the Mattel, Inc. team for the opportunity to bring their world class properties such as #Barbie into the world of sports. Our long time partners BDA, LLC and OT Sports Industries, Inc. were critical in making this happen, but most important are the individuals at the innovative teams such as Chicago Sky WNBA, Houston Astros, and Atlanta Braves, with many more to announce soon (so keep on following). A long list of those that worked very hard on this that likely misses many here but wanted to also thank Julie Freeland, Gina T., Katie Shafer, Christine Strong, Stacey Cohen White, Kerrie Ingham, Lauren Lomanto, and the AthLife Inc. team of Chris DiGeronimo, Jon Harris, and Katie Bancheri-Mittelman.
“When you believe in a thing, believe in it all the way, implicitly and unquestionable.” —Walt Disney
In the roughly ten years I have been with AthLife Inc., I have had the opportunity to work on many projects that have caused me to say, "Nothing can ever be better than this!" And, yet, here we are again! There are so many dedicated and talented people to thank, but most of all, Ruth Handler, who created Barbie™ in 1959 to inspire girls and women to think big, be bold, and never forget that "YOU CAN BE ANYTHING!" I hope to see you all soon at a Barbie Game Day™!