CXM Today

How can you maintain the balance between pursuing innovative #generativeAI-driven features and maintaining practical, user-friendly #productdesign? Arvind Dutta, Principal Product Manager for Teams at Microsoft, also outlines when to use #genAI and when to avoid it. Read the full story here. Subscribe to our newsletter to get notified about upcoming exclusive interviews and feature articles.

With Social Traffic, PropellerAds offers a unique opportunity for #advertisers to reach highly engaged social media users through Onclick/Popunder ads. PropellerAds’ in-house optimisation experts suggest using #Socialtraffic Targeting to scale high-performing campaigns, test new offers faster, and launch new verticals. https://lnkd.in/da42YNg8

The partnership enables Alchemy Pay to access Paysafe’s extensive suite of payment products for consumers to use their fiat funds to purchase crypto across 130 markets. Alchemy Pay’s Fiat On-ramp product will offer even more options to purchase crypto with the addition of LPMs that have high #brandrecognition in specific markets, including across Europe.  https://lnkd.in/dFcjfcHP

The top headline of the week has been #Google's defeat in the #cookiewar. It finally wrapped up the four-year-old news announcement about withdrawing the third-party cookie with a pivoted focus on the sandbox. CXM Today presents tech industry reactions to the news.  Mateusz Rumiński, VP of Product at PrimeAudience Roy Yanai, Vice President of Product at AppsFlyer Kat Warboys, Senior Marketing Director of APAC, HubSpot Jay Stevens, CCO at Permutive Joe Root, CEO & Co-founder of Permutive

The feature also provides businesses with a streamlined method of communicating with multiple customers simultaneously in the Phonexa suite and to nurture inbound callers and leads while using lists and triggers from Phonexa products. “This evolution will empower businesses to engage in interactive conversations with their audiences, and our new feature promises to further feed into #customerengagement and drive #conversion rates to new heights,” said Liana Tonoyan, Chief Information Officer at Phonexa.  https://lnkd.in/dHNsj6TN

As #automation and #AIchatbots become an increasingly popular part of the #customerservice toolkit, UK shoppers also reported ongoing frustrations with the technology. Dvir Hoffman, CEO at CommBox said, “The growing adoption of AI presents a unique opportunity to deliver on customer expectations and close the gap between businesses and consumers." https://lnkd.in/dP2UtxrQ

TikTok is launching its #inapp shopping platform, TikTok Shop, in Spain and Ireland this October. This is a smaller European launch before expanding to other countries in 2025. The move comes despite regulatory scrutiny in Europe. A TikTok spokesperson said the company will “continue experimenting with this new #commerce opportunity to support businesses of all sizes and enable our community to discover and engage with products they love.” https://lnkd.in/dBrny4hf

Klarna, the AI-powered global payment network, and shopping assistant, announced the integration of Sofortüberweisung into the Klarna environment. David Sykes, Chief Commercial Officer: “We are integrating #Sofortüberweisung into the Klarna environment to offer consumers and merchants the best of both worlds: the familiar Sofort payment process combined with the smoother, more secure #paymentexperience and global reach of Klarna." https://lnkd.in/dtEeHX9z

LPP’s new #ecommerce facility represents a significant strategic move for the business as it bolsters its ecommerce operations, providing ample space for online sales fulfilment. Ionut Anghel, Regional Development Manager at CTP Romania, said: “It represents another shining example of how we build close relationships with existing clients to become their long-term property partners. Because we understand their business we’re ready and able to deliver the space they need when needed.” https://lnkd.in/dXDjEP-8

#Intelligentmessaging is at the forefront of innovation, enabling brands to anticipate and meet customer needs with unprecedented precision. Find out how companies are leveraging it… Read the full story by Valerie Vacante,  VP - Solutions Innovation at dentsu Don't miss our upcoming interviews and feature stories. Follow our LinkedIn newsletter.