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Digital Marketing Executive // Passionate Leader // Problem Solver // Strategic Partner // Outside-the-box thinker // Dog Dad // Always in Beta
Check out this weeks Digital Transformation Newsletter by Direct Agents, where I provide my initial take on Google's recent announcement that they no longer plan to deprecate third-party cookies in its Chrome browser. TL;DR: Marketers shouldn't fall asleep at the wheel. Google's announcement to go opt-in/out had Apple's App Tracking Transparency (ATT) vibes, but for the web. If that's the case and ATT can be used as any sort of benchmark the majority of users wont opt-in, which will significantly de-value the third-party cookie.