Catching many off guard, #Google announced last week that they are not unilaterally getting rid of third-party cookies on #Chrome—but does that really change anything? We don't think so. #3PCdeprecation is still happening—and may well accelerate with this new change. Our Chief Analytics Officer, Loch Rose, breaks it down and explains why, despite the announcement, marketers should stay on course and continue prioritizing solutions that don't need third-party cookies. https://bit.ly/46mEFrr
About us
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit epsilon.com. Follow us on Twitter: @EpsilonMktg | Facebook: @EpsilonMarketing | Instagram: @epsilonmarketing
- Website
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https://www.epsilon.com
External link for Epsilon
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- Irving, Texas
- Type
- Public Company
- Specialties
- Marketing data, Marketing technology, Insight & strategy, Creative services, Loyalty marketing, Email & digital messaging, Customer acquisition & retention, Digital, Relationship marketing, Omnichannel & cross-channel marketing, and Offline & experiential marketing
Locations
Employees at Epsilon
Updates
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We’re excited to share that Epsilon's Internship Program has been recognized on Yello.co and WayUp's Top 100 Internship Programs list for 2024! 👏 Want to learn more about our best-in-class program? https://bit.ly/3ygx5lx #EpsilonInternships #EarlyCareers #EPICTogether
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Embracing the right #martech allows brands to maximize their first-party data to create people-based, personalized advertising across the open web—without relying on #cookies. https://bit.ly/3y1y3ls
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Happy National Intern Day to our 2024 Intern class! Your hard work is helping to shape the future of our industry. Thank you for all that you do—and for choosing to spend your summer with Epsilon 👏 https://bit.ly/3ygx5lx #NationalInternDay #EpsilonMarketing #Internship2024 #FutureLeaders
A bright future ahead - celebrating Epsilon's Internship Program
epsilon.com
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Marketers looking to build person-first marketing across owned and paid channels should look for a #CDP that does more than just organize data. Here's what you need to know: https://bit.ly/3zLZGj3
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Want your #customers to love your brand? The right #martech tool can help. #Brandaffinity starts with understanding your customers on a person-level, and responding to their needs and wants in ways that matter. Learn how Epsilon Customer, a #CDP solution, can help you dig deeper with person-based #marketing.
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The #OlympicGames are a cultural phenomenon, capturing the eyes and hearts of billions of viewers—and advertisers are in on the action. But do they really Influence the way people spend? Our report takes a look at how consumers across generations spent the last time we had a #SummerOlympics in Tokyo. We found that #GenZ led the pack in buying power the weeks prior to The Games. 🏆 Will #Paris2024 follow suit? Download the report to explore customer spend around this pivotal #marketing event: https://bit.ly/4aTEAMz
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“Did you forget something?” We've all seen those #emails after leaving something in a cart—but cart abandonment is just one of many signals of purchase intent. To engage customers, marketers should start by building a smarter intent-based funnel that goes far beyond abandoned carts, for both logged-in and guest shoppers. Here's how: https://bit.ly/3zNBcWJ
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To gain deeper insights into how #consumers are engaging with media, Epsilon created a custom survey that asked people about their cable and streaming habits. https://bit.ly/45V2xCa In the report, we explore: 👵 The different ways Gen Z, Millennials, Gen X, Boomers and Silents are consuming media 💰 How much people are spending on streaming vs. cable 📺 What platforms are preferred when consuming news, sports, TV and movies Ready to get the full picture?
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Mapping out your holiday retail 2024 marketing campaigns? #Retailmedia, done right, offers brands the promise of connecting with their real shoppers leveraging retailers' rich first-party data across their owned properties and the open web. Our blog outlines 5 strategies for how to best advertise with your retailers for holiday 2024: https://bit.ly/4f3DqkZ
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