Technology is nothing at the end of the day if it isn't solving scientific problems and saving scientists time. Making that as clear as possible in our demos is what has helped Ganymede grow so quickly! Check out the fourth part of our podcast series with Excedr featuring our CEO Nathan Clark and Excedr CEO Jon Chee!
"The go to market motion in something like this, when you're building a category defining thing it’s less about showing the relative features or anything like that, and more just telling the clients, what is this, and what problems does it solve and map to." In Part 4 of The Biotech Startups Podcast conversation with Ganymede Founder & CEO, Nathan Clark, he shares insights on bringing a novel product to market and the importance of clear communication in category-defining innovation. – The challenge of explaining a new category of product and the need for extensive education and clear communication with potential clients – The importance of custom demos in showcasing the full potential and value of Ganymede's platform – How Ganymede's platform evolves from automating data entry to providing valuable insights across multiple connected systems – The critical role of incremental value delivery in maintaining institutional support for long-term digital transformation initiatives – Ganymede's vision for the future, including GXP offerings and leveraging interconnected data for powerful out-of-the-box solutions It's a must-listen episode for anyone interested in the challenges and strategies of bringing innovative biotech solutions to market. Head over to Apple Podcasts or Spotify for this episode and more stories only a biotech exec can tell! #biotechnology #lifesciences #podcast