Inflow®

Is your marketing team still relying on third-party cookies to build audience lists for your campaigns? First-party data is the future of advertising — which means *now* is the time to start building your unique business strategy. Begin with this complete guide, in which our paid search experts share their 7 favorite tips for efficiently gathering first-party data from customers and website visitors. From form fills to tracking cookies, learn how you can smartly (and legally!) gather the info needed to keep your campaigns performing their best in a cookie-less future. Check out the full list of recommendations now:

130+ years of combined industry experience. 10-year average strategist experience. Exclusively senior-level team members. Any way you put it, Inflow's expertise is simply unmatched. Learn more about our agency promise — and how our team's knowledge can take your business to the next level — today: https://hubs.la/Q02GrKWk0 #goinflow #digitalmarketingagency

What do you get when you combine a revamped social ad campaign with top-notch, educational ad creative from an influential business founder? In MOOD's case, a staggering 122% increase in total Meta Ads ROAS in just *three* days. Our latest case study showcases how strategically segmented ad creative can boost brand awareness among cold audiences and turn casual browsers into loyal customers — no dramatic campaign restructuring required. And, with Mood's new campaigns technically still in the Learning stage, the potential growth for this health and wellness brand is quite literally boundless ✨ #eCommerce #socialmedia #socialmediamarketing

Another record-breaking Prime Day sales event is in the books, with this year's growth driven mainly by electronics and back-to-school purchases. Read more in the full coverage from Retail Dive below: #eCommerce #PrimeDay2024 #onlineshopping

Despite their fluctuating frequency, Google's AI Overviews are still out there in the wild — and you can bet that our #SEO team is hot on the case when it comes to optimizing for them 🤖 Below, Sr. SEO Strategist Sean Salamone describes how our team's strategic on-page optimizations helped Chubo Knives' content appear in the fiercely competitive AI Overviews box — with a valuable link back to their site to boot! Watch the full video to learn more and get his take on what your brand should be doing to avoid getting left behind as these SERP features continue to change. #SEOstrategy #SEOnews #GoogleAI

Peel back the curtain and take a closer look at your competitors' Google Ads using these 5 free and paid research tools. With Google limiting paid search data at unprecedented levels, accessing competitor data as a marketer gets harder every single day. But, with a little digging, you can still find actionable insights within Google’s platforms and certain third-party tools. Some of Inflow's favorites? 🔍 Google Ads Auction Insights Report 🔍 Google Ads Keyword Planner 🔍 Google Ads Campaign Target ROAS Simulator 🔍 Google Merchant Center Price Competitiveness 🔍 Google Merchant Center Best Sellers Check out what each of these tools can do below — and, if you want the full list of 9 effective PPC research tools our team is using in 2024, peep the link in the comments ⬇️ #PPC #PPCstrategy #GoogleAds #PPCmarketing

With another record-breaking Prime Day sales event in the books, there's one question on every retailer's brain: Is Amazon the right move for my #eCommerce business? Amazon selling can be a great way to increase your customer base, online sales, and overall business revenue. But it's not all rainbows and butterflies — and there are some serious drawbacks to consider before starting. Below, you'll find the pros and cons our advertising team considers when determining whether a client is a good Amazon candidate. Use them as a starting point for your own research to make the most informed decision for your business. For a full list of factors to consider when deciding whether to become an Amazon seller, check out our complete guide now, linked in the comments ⬇️ #amazon #amazonmarketing #primeday2024

When it comes to accurately and reliably gathering customer data in a post-cookie and privacy-centric world, nothing is better than server-side tracking. And our comprehensive guide is here to help you get started. Read our detailed take on this popular alternative to client-side tracking to learn: • What server-side tracking is and how it works • Which pros and cons to consider before implementation • And how to decide if it's the right solution for your business

Big update for all of our Meta advertising friends: A new feature allows you to showcase your brand's custom offers on your Instagram ad CTAs. Read more in the complete coverage by Search Engine Land below ⬇️ #metaads #instagramads #socialmedia

T-minus 4 days until Amazon Prime Day 2024! Is your #eCommerce business ready? Catch up with our team's recommendations before setting your marketing strategy in stone for next week's big event ⬇️ #PrimeDay2024 #amazonmarketing #amazonads